Personal and Professional Social Media

Post on 12-Nov-2014

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Balancing the life of a professional on social media representing your personal self and business.

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Social Media

personal and professional

http://flic.kr/p/6h5b29

@nickdenardis

Associate Director of Web Communications Wayne State Universityhttp://wayne.edu/

Host of EDU Checkuphttp://educheckup.com/

Curator of EDU Snippitshttp://edusnippits.com/

Nick DeNardis

Why does this matter?

Social NetworkQuiz

Personal ProfessionalismSocial Media

Real World RulesStill Apply

In a Shorts-and-Sneakers World, Keep It

Business Casual

Beware the Bubble

Use Careful Privacy Settings, But Don't Count on Them

Boss-Bashing Is Bad

Credibility Counts

Mind Your Manners

Politics Can Backfire

Avoid the Over-Share

http://bufferapp.com/

Your Online Reputation Is Your Reputation

http://klout.com/

Personal BusinessSocial Media

Establish Goals

Write down

Specific business

Goals and

Objectives

Use YouTube to grow my business.

Get 15 new leads through Facebook in

April, 2013.

Listen

“social media firehose”

http://google.com/reader

Build

http://wordpress.com/ http://tumblr.com/

Choose your channels

Email is not dead.

http://mailchimp.com/

Participation

#backchannel

Timeliness and Frequency

Transparency

Tracking Progress

http://bitly.com/

http://google.com/analytics

Moving Target