Personal Branding

For Business Success

Marcela JenneyCertified Personal Brand & Online Identity StrategistMBA – MarketingProfessional Coachmjenney@latitudescoach.com

1. Why personal branding is important for your success as a freelancer.

2. Identify how you can discover your brand.

3. What communication vehicles you can use to express your brand.

 

Agenda

Charge $$$ for services and products

Extend theirproduct lines.

Thrive during an economic downturn.

Attract and retain quality employees

• Clarity• Consistency• Constancy

The 3 Cs of Branding

Branding is for people, too!

Personal Branding• Essential to

professional success

• Unique promises of value

• Stand out from the crowd

We all have what it takes to be a strong brand.

“What makes you unique, makes you successful.”

William Arruda

What is Personal Branding?

It’s what you communicate

It’s what others perceive about you

What is Personal Branding?

What makes you different

What is Personal Branding?

Your unique attributesStrengths, Skills, Values & Passions

What is Personal Branding?

• It’s not a logo or tag line• Not just a series of marketing

activities

What is NOT Personal Branding?

Authentic

How to do it?

It is a process

Maintain

Communicate

Create

Discover

Discovering your Brand

• Vision• Purpose• Goals• Values• Passions• SWOT analysis• Competitors• Target audience

Your

Unique

Value

Proposition

Create a compelling message

Communicate your brand

Newsletter

Interviews

Volunteer

Activities

Sponsorship

s

Web

Speaking

Articles

Your message

• Networking• Presentations• Events• Volunteer

activities

Offline

Online

Your Online Identity

What to use?

Selection Criteria–Who uses it?–What contents

does it offer?

• Online business card• Professional but

personal tone• Participate in groups• Vanity URL• Professional picture• Give and ask for

recommendations

• Microblogging (Max. 140 characters)• Provide value (purpose)• Communicate your brand• Friendly, personable and helpful tone• Be active• Use automation up to a point.

• Write with passion in an authentic, human voice.

• Make every post relevant to the wants, needs and interests of your target market.

• Publish content on regular basis.

• Encourage comments and stimulate discussion.

• Things to Do– Use Privacy Settings– Be mindful of your comments– Update often– Be real

• Things to Not Do– Post anything unprofessional– Post inappropriate pictures

Build relationships first!

• Google Alerts• Alexa• Online ID

Calculator

Monitor your Brand

• Develop your unique value proposition

• Create your message• Grow your reputation!• Be authentic!• Raise your credibility!• Focus on a niche!• Become the expert• Communicate your value• Clearly, consistently and

constantly • Live your Brand!

mjenney@latitudescoach.com

MarcelaJenney

mjenney

latitudescoach.wordpress.com

www.latitudescoach.com

mjenney