CHRISTOPHER COTTICK

Personal Brand Plan

He Shoots, He Scores My Goal is to create an accurate and consistent

representation of myself through various online mediums with the intent of starting a career in

sports related Public Relations.

Brand Positioning

While I wish to be known for my PR professionalism and sports enthusiasm, I

also want to convey my personal values of friendship and family.

What’s the deal?1. To gain entrance into a linked in group that combines my interest in both

PR and sports

2. To connect with 25 people on twitter that represent my brand

3. To get a job in Public Relations by fall of 2010

4. To engage outsiders into our Ning discussion page on sports

Personal SWOT

STRENGTHS• I am very outgoing. I can communication with

others and network without any hesitations.• I am able to adapt well in situations which may

seem challenging at first• I am a very hard worker, especially when I have

others relying on me to get things done• I am a great listener, and am always open to others

ideas and eager to hear other’s opinions on certain topics

WEAKNESSES• I find it difficult to say no to people and sometimes

take on too many tasks• I am not afraid to give my opinion and stand up for

what I think is right• I can get slightly impatient if other team members

are not all working at the same pace• I find it hard to delegate work to others when they

are available even when I have a lot on my plate

OPPORTUNITIES• By communicating with PR professionals now, I

will be able to establish relationships before I apply for jobs

• My knowledge in sports will help motivate me to pursue my goals

• By taking a class in Social Media, I will have an advantage when applying for jobs

THREATS• By concentrating on one field of PR, I may be

closing myself off to other opportunities• Due to heavy workloads in school, it may become

difficult to keep my online brand updated• If I brand myself incorrectly, it could take a long

time to adjust my brand

Key Messages• On top of the latest developments in the sports industry through social media• Willing to discuss controversial issues in a professional manner• Open to feedback to promote personal growth• Wanting to share new information with those involved in public relations, sports & entertainment

Target Audience Public Relations professionals, Public Relations firms, sports and entertainment enthusiasts and anyone with my interests

MY ChannelsMY Channels

Strat-a-gee Thang

- Utilize various social media applications to convey my brand image

- Recruit a mentor in the field of social media - Network with PR professionals to build my

personal brand beyond my online reputation

Tactics- Use facebook, blogs, forums, twitter, ning and other sites to not only

display my brand image but to gain feedback from others in the field.- Set up a blog discussing my experiences in PR - Create a discussion forum with members of PR certificate program

surrounding sports issues- Keep in contact with a mentor, establish a relationship and gain feedback

to improve my personal brand- Meet with various PR practitioners, more specifically in sports &

entertainment, in hopes of adding personality to my brand

http://www.youtube.com/watch?v=U1lTS1BDqD8

Critical PathNov. 5th 2009 - Develop a personal brand plan

Nov. 12th 2009 - Get an account with The League of Kickass under 30- Start a Linkedin account- Make posts on my personal blog and on Sports NING feed {Do this constantly}

Nov. 26th 2009 - Find and follow 5 people on twitter relevant to PR

Dec. 1st 2009 - Find an appropriate group on Linkedin that pertains to my interests in sports and PR- Engage others through social media applications to take part in our discussion forum on NING

(Nuttin But Net sports discussion)- Find a mentor and gain feedback on what I can do to better convey my personal brand

Jan. 15th 2010 - Have connected with 15 people through twitter (Both PR and sports related)- Continue to develop the sports forum on NING

Feb. 1st 2010 - Continue to engage those in my Linkedin group, further developing my relationships

March 1st 2010 - Update profiles on linkedin, workopolis, monster.ca to ensure application process goes smoothly

May 1st 2010 - Have connected with 25 people through twitter related to my brand

Sept. 1st 2010 - Get a job in PR (HOPEFULLY )

“No one saves us but ourselves. No one can and no one may. We ourselves must walk the path.”

- Buddhas