Grow Your Personal Brand Grow Your Business

Merry Neitlich

Write Just One Word that Best Describes You as Professional

Building Your Personal Brand

Identity: What makes you unique?

Voice: Craft Your Message

Audience: Find and Connect

Your Personal Brand =

Your client’s entire experience

Clear personal brands convey a consistent experience and credibility.

“You can help develop and manage your personal brand or one just gets created for you.”

Most people are branded accidentally.

They have no idea that they’ve been developing a brand over time so they fail to capitalize on their brand’s strengths and continue to be sabotaged by its weaknesses.

Why Enhance Your Personal Brand?• Protect and Mange your Reputation• Once well-defined it can influence how you are perceived.

• Create Clarity About Your Brand• Refining and communicating a clear brand message

strengthens your brand and increases your influence.

• Increase Loyalty and Opportunities• Deepen emotional relationships with “fans” and the

probability of extending your brand to new “fans.”

Ask Yourself

How do people describe you?

How do you describe yourself?

What makes you different from your peers?

YOUR AUDIENCE: WHO? WHAT? WHERE? HOW?

What is Your Personal Brand?

Definition: Your total perceived value, relative to competitors, as viewed by your audience.

• Personal Appearance – Including clothing, hygiene, and attractiveness.

• Personality – Your values, goals, identity and behavior.

• Competencies – These are cognitive, business, communication and technical skills that enable you to perform your services.

• The Differentiator – Offering a unique value proposition or benefit to your target audience.

With all of the clutter in the marketplace personal brands are more important that ever.

• Improve recognition• Sets you apart from the competition

• Create trust• Build value• Inspire those you work with• Generate new clients• Help clients know what to expect – Your Brand Promise

Ask 5 colleagues, friends or family members to write three words that describe your personal brand.

Merry Neitlichmerry@EMconsults.org

Stand out from the crowd with a strong personal brand!