Personal Branding or Personal Presence?

transcript

Workshop Personal Branding

Todays subjects

Brief introduction

Who are you really?

Why branding?

Elevate us

How to – LinkedIn

What about me?

Brief introduction

Write down:

1. What makes you tick and why?

2. Describe yourself with one word.

How to become:'a five legged sheep'

Adecco commercial https://www.youtube.com/watch?v=hUC4K8_6U2w

Who are you really?

Carl Jung

Go to humanmetrics.com and do the test.

http://www.humanmetrics.com/cgi-win/JTypes2.asp

Why branding?

'Ik weet alles over jou' https://www.youtube.com/watch?v=u7jO6LkqoPc

How to become:'a five legged sheep'

What is my goal?

In what do I excell?

How do I distinguish from others?

To whom do I focus?

In what do I believe?

What makes me me?

What do I stand for?

Why choose me?

The brand platform

Vision: What is my goal? > McDonalds: To be the best fast food restaurant experience in the world.

Core competence: In what do I excell? > IKEA: We design the pricetag first.

Differentiate: How do I distinguish from others? > Starbucks: We’re not in the coffee business serving people, we’re in the people business serving coffee.

Core audience: To whom do I focus? > Volkskrant Magazine: Readers of Volkskrant magazine are consumers with purchasing power and have special interest in art, culture, travel and fashion.

Core values: In what do I believe? > Google: Focus on the user and all else will follow.

Personality: What makes me me? > Coca Cola: Creative, Passionate, Optimistic and Fun.

Mission: Why am I doing this? / What do I stand for? > Facebook: Give people the power to share and make the world more open and connected.

Brand promise: Why choose me? > Apple: You can own the coolest, easiest-to-use, cutting-edge computer and electronics.

Elevator Pitch

Simon Sinek

https://www.youtube.com/watch?v=l5Tw0PGcyN0

Simon Sinek

We love to contribute to the society.

We train young professionals to become independent marketing strategists and we make an active contribution through supporting education and non-profit initiatives with their challenges.

From our office in Alphen aan den Rijn, we play a central role in change and strategic positioning issues. Our commitment makes companies and organisations commercially more effective.

Create your own

Why am I doing what I do?Why do I want what I want?

How do I do it?How do I get what I want?

What is it that I'm best at?What is it that I want?

Extract your core message

We contribute to society through supporting education and non-profit initiatives with their challenges and train young professionals.

Our commitment makes companies, organisations and people commercially more effective.

Who dares to elevate us?

How to – LinkedIn

Why should you?

Why do people use social networks?

Some tips

Be yourself

Be kind to others

Be aware of your flaws

Recognise your strengths

Know your personal values

Be open minded

Support others

Show courage

Givers gain!

Personal Branding or Personal Presence?

Career