INDIAN INDUSTRY ANALYSIS – PERSONAL CARE

•RASHID MOHAMMAD•SUMESH

PERSONAL CARE

• The industry which manufactures consumer products used for beautification and in personal hygiene.

• Subsectors of personal care include cosmetics and feminine hygiene.

• There is some small distinction between personal hygienic items and cosmetics, which are luxury goods solely used for beautification, but in practice such sundries are most often intermixed in retail store aisles.

PRODUCTS

Cleansing pads and wipes, colognes, cotton swabs, cotton pads, deodorant, eye liner, facial tissue, hair clippers, lipstick, lip gloss, lotion, makeup, mouthwash, nail files, condoms, perfumes, personal lubricant , razors , shampoo , conditioner, , talcum powder, shaving cream, skin cream, toilet paper, toothbrushes and toothpaste.

AN INDIAN PERSPECTIVE

• personal care market in India has been growing at 13 percent per annum

• The personal care product market is valued at USD 5.7 billion; its wellness service market was assessed at USD 2.9 billion in 2010.

• The personal care industry is directly aligned to the demographics of the region that it serves

• India is among the world’s youngest nations.• Consumer concentration has shifted from

traditional offerings to new generational ones.

GOVT PARTICIPATION

MAJOR CORPORATIONS • Alberto-Culver• Beiersdorf• Band-Aid• Clairol• Colgate-Palmolive• Combe Incorporated• Energizer Holdings

(Schick/Playtex)• Henkel• ITC Limited• International Consumer

Products (ICP)• Johnson & Johnson• Kimberly-Clark

•L'Oreal•Lancôme•Maybelline•Procter & Gamble•Reckitt Benckiser•Remington Products•Revlon•SATU laboratory•Splash Corporation•Svenska Cellulosa Aktiebolaget(SCA)•Unilever•LITNA

SKIN CARE- FAIRNESS CREAMS MARKET SHARE

SKIN CARE- ANTISEPTIC CREAMS MARKET SHARE

MARKET SHARE

SKIN CARE-COLD CREAMS MARKET SHARE

HAIR DYES & COLOURS MARKET SHARE

COLOUR COSMETICS MARKET SHARE

• The L'Oréal Group is the world's largest cosmetics and beauty company

• company is active in the dermatological, tissue engineering and pharmaceutical fields and is the top nanotechnology patent-holder

• Since 1909• Indian spokemodels: Sonam Kapoor, Freida

Pinto, Aishwarya Rai

L'Oreal Luxe•Lancôme•Yves Saint Laurent•Giorgio Armani•Biotherm•Cacharel•Diesel•Maison Martin Margiela•Viktor & Rolf•Ralph Lauren•Kiehl's•Shu Uemura•Stella McCartney•Clarisonic•Paloma Picasso•Drakkar noir

Consumer products•L’Oréal Paris•Ombrelle•Garnier•Maybelline•SoftSheen-Carson•Le Club des Créateurs de Beauté•EssieActive cosmetics•Vichy•La Roche Posay•Inneov•Skinceuticals•Roger&Gallet•Sanoflore

PROCTER & GAMBLE

• P&G, is an American multinational consumer goods company

• Fortune magazine ranked P&G at fifth place of the "World's Most Admired Companies“

• Procter & Gamble is the only Fortune 500 company to issue C Share common stock

• Since 1837

• ACE• ALWAYS/WHISPER• ARIEL• BOUNTY• COVERGIRL• CREST• ORAL B• FAIRY• DOLCE & GABBANA• FUSION• GILLETTE• HUGO BOSS

• OLAY• OLD SPICE• PANTENE• SAFEGUARD• VICKS• WELLA

UNILEVER

• British–Dutch multinational consumer goods company

• world's third-largest consumer goods company measured by 2011 revenues

• Unilever owns over 400 brands• Unilever is multinational with operating companies

and factories on every continent (except Antarctica) and research laboratories

• Axe• Ben & Jerry's• Dove• Flora/Becel• Heartbrand• Hellmann's• Knorr• Lipton

• Lux• Surf• Rexona• Wish-Bone• Sunsilk• Toni & Guy• VO5

NOTE:PERSONAL CARE INDUSTRY WAS NOT HIT BY RECESSION

THANKS