Personal SWOT AnalysisS.W.O.T stands for STRENGTHS, WEAKNESS,

OPPORTUNITIES & THREATS

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STRENGTHS

• What advantages do I have that others don't have? (e.g. skills, certifications, education, or connections)

• What do I do better than anyone else?• What personal resources can I access?• What do other people (my friends, my lecturer) see as my

strengths?• Which of my achievements am I most proud of?• What values do I believe in that I think others should too?

When you identify your strengths, ask yourself these questions:

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WEAKNESS

• What tasks do I usually avoid because I don't feel confident doing them?

• What subject/s do I tend to struggle with? • What are my negative habits?

(e.g. am I bad with time, am I disorganised, do I have a bad temper, do I freak out when I am stressed?)

• What do I wish I was better at doing?

When you identify your areas of weakness, ask yourself these questions:

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OPPORTUNITIES

• What can I learn more about (like technology) that could give me the competitive edge when I go for an interview?

• Do I have a network of strategic contacts that could help me, or offer me good advice?

• What things am I really good at that I could use to my advantage?

• What is going on in the industry I am interested in? Could I be more aware of industry trends etc.?

When you identify potential opportunities, ask yourself these questions:

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THREATS

• What obstacles (personal or work-wise) are preventing me from being the best I can be?

• Is there a gap in my skills-set that could make me lose out on a job opportunity I would really love?

• Am I really honest about my areas of weakness?• Could any of my weaknesses become threats?

When you identify possible threats, ask yourself these questions:

It takes courage to look at yourself, your actions & reactions…Think about these 4 things carefully; be honest with yourself and set down a plan of action!

Personal SWOT Analysis

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References

Quast, L (2013). Forbes: How to conduct a personal SWOT analysis. <http://www.forbes.com/sites/lisaquast/2013/04/15/how-to-conduct-a-personal-s-w-o-t-analysis/> Site updated [26 August 2013]. Accessed [23 August 2013].

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