Personas! they make everyone happy.

Personas!They make everyone happy.

Personas! they make everyone happy.

What is a persona?

Personas! they make everyone happy.

A specific and vivid personification of one of your users.

It is not:

• Market research• Generalized information• A real person

A persona is:

Personas! they make everyone happy.

Why should we do them?

• Build consensus on the team• Create empathy• Reality check during design and development

Personas! they make everyone happy.

What do they look like?

Personas! they make everyone happy.

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