Post on 17-Nov-2014
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Chicago Department of Public HealthCommissioner Bechara Choucair, M.D.
City of ChicagoMayor Rahm Emanuel
Healthy ChicagoPerspectives Charter High School Internship Day
January 29, 2014
Bechara Choucair, MDCommissioner
Chicago Department of Public Health
@choucair #HealthyChicago
Outline
1. History
2. Public Awareness Campaigns
3. Social Media
a. Twitterb.Facebook
4. Apps
Pre-1850’s:Early Sanitation
• Board of Health established
• First sanitation regulations passed
• Focus on disease control
Early History of Chicago Board of Health
• Temporary Board established to fight cholera
1834
• 7-member Board established by State Legislature
1835• Powers
reduced as small pox and cholera under controlMid-
1850’s
• Viewed as luxury
• BOH abolished• Powers
transferred to Police
1857 • New Board of Health established to address cholera
1867
Now: Healthy ChicagoPublic Health Agenda• Released in August 2011
• Identifies priorities for action for next 5 years
• Identifies health status targets for 2020
• Shifts us from one-time programmatic interventions to sustainable system, policy and environmental changes
HEALTHY CHICAGOPRIORITY AREAS
Everything Old is New Again
1976
1918
Everything Old is New Again
2014
Public Awareness Campaigns
Goal:To educate, inform & help make changes to reduce risks.
Public Awareness Campaigns
Website
Social Media Channels
Most Retweeted in 2013
Flu Twitter Chat#FluChicago
141 Tweets177,741 Total Reach302,165 Impressions#1 Trending Topic in Chicago
Chat featured Dr. Julie Morita, medical director for the Chicago Department of Public Health, answering questions about the flu.
62,350 Accounts Reached635,491 Total Impressions
Chat served to highlight the STD education and testing opportunities that arise from health department and school board collaborations.
STD Twitter Chat#NPINChat
Social Media Week Chat#SMWChiHealth88,629 Twitter Accounts
Reached532,748 Total Potential Impressions
Panel discussed how to utilize social media to engage public, raise awareness and improve population health.
#HealthyChicago Updatewith Sec. Sebelius
458,004 Impressions289 Tweets
Chat featured Commissioner Bechara Choucair, MD reporting on the progress of Healthy Chicago with Sec. Kathleen Sebelius discussing the Affordable Care Act.
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#UnExpected
Most Viral Post
Flu Shot Finder
Back to SchoolImmunizations
FoodBorneChi
Condom Finder(coming soon)chicagoflushots.or
gbacktoschool.cdphapps.org foodbornechicago.org
Applications
Applications Using Maps
• LocalService for residents to find free vaccinations in their neighborhoods
• Platform Independent
Web app works on any computer Operating Systems (PC & Mac) or Mobile (iOS, Android, Windows, Blackberry)
• Retail Partnerships
Flu App has over 330 locations!
FLU SHOT FINDER BACK to SCHOOLIMMUNIZATION FINDER
Applications Using Maps, Data Portal & Social Media
FREECONDOM FINDERUses Data Portal
Lists over 220 Free Condom Distribution Sites
Planned Foursquare Feature
• Web app based on machine learning
• Mathematical algorithm
• App “taught” to ID food poison tweets
• App “learns” relevant tweets
• Collects Chicago food poisoning tweets
• Human classifier determines responses
App UsingMachine Learning &Social Media
FoodBorne Chicago
RESIDENT TWEETS CLICKS & REPORTS ONLINE RESULTS
FoodBorne Chicago
All Apps are Open SourceFork, Copy, Improve & Share
Search GitHub:
• chicago-atlas
• flushots2013
• back2schoolshots
• foodborne
Become aHealthy Chicago Partner• Healthy Chicago team at your school.
• Go 100% smoke-free; test new policies that improve the food and beverage environment; etc.
• Adopt Healthy Chicago practices
• Ask if there is an open seat on the CPS School Wellness Committee for the school in your neighborhood
• Email us at healthychicago@cityofchicago.org
facebook.com/ChicagoPublicHealth@ChiPublicHealth
312.747.9884
www.CityofChicago.org/Health
HealthyChicago@CityofChicago.org