Post on 23-Apr-2018
transcript
Persuasive SpeechesChapter Fourteen
Assignment Requirements
✓ Any topic of your choice – must argue a policy claim (use the words
“should” or “should not”) – argue for a change from the status quo
✓ Time: 5 – 7 minutes (4:30 – 7:30)
✓ Five (5) outside sources required
✓ Submit an outline and speak from note cards
✓ Present a visual aid!
The Persuasive Process
Stage 1: Issue Awareness
Stage 2: Comprehension
Stage 3: Acceptance
Stage 4: Integration
Types of Credibility
• Initial – credibility before the speech begins
• Derived – credibility produced by what is said and done during the speech
• Terminal – credibility at the end of the speech
Types of Persuasive Speeches
Questions/Claims of Fact
• Speaker seeks to persuade their audience about how to interpret
facts; the truth or falsity of an assertion
Questions/Claims of Value
• Refers to the rightness or wrongness of an idea, action, or so forth
• Uses words like good/bad, ugly/beautiful, moral/immoral, just/unjust,
etc.
Questions/Claims of Policy
• Argues whether an action should or should not be taken
• Future-oriented, must include the words “should” or “should not,” or “ought” or “ought not”
• Should advocate for some change from the status quo in your speech!
Sample Policy Claims
• “The U.S. Treasury should stop minting the penny.”
• “You should not walk and text at the same time.”
• “Parents should vaccinate their children.”
• “OSU should reduce the price of parking permits.”
• “Bicyclists who use public roads should be required to carry insurance.”
Persuasive Speaking Organizational Patterns
** Outline templates of each pattern can be found on my Instructor Website! **
Comparative Advantages
• There must be a general consensus that a problem/need/issue exists
• Each main point shows how your proposed solution to the problem is
better than another potential solution
Monroe’s Motivated Sequence
I. Gain audience’s Attention
II. Establish the Need/Problem
III. Explain the Solution/Satisfaction
IV. Ask audience the Visualize the benefits
V. Call the audience to Action!
Problem-Solution
• First main point argues that there is a problem – explain the scope, who is
affected, etc.
• Second main point argues for a specific solution to that problem – explain
practicality, costs, benefits, etc.
Refutation
• Seeks to refute another’s argument, or correct a common misconception
• Each main point refutes one aspect of the argument or misconception