PERSUASIV

E TECHNIQ

UES

BANDWAGON APPEAL

Everyone is doing it!

Taps into people’s desire to belong.

TESTIMONIAL

Testimonials are quotations or endorsements which connect a famous or respectable person with a product or item.

LOADED TERMS

Uses words with strongly positive or negative connotations to stir people’s emotions

PLAIN FOLKS

Shows ordinary people using or supporting a product or candidate

Consumers can trust the product because it’s good enough for regular “folks.”

TRANSFER

Stirring the reader’s feelings about one thing and then connecting those feelings to something else.

VOTE REPUBLICAN

NAME-CALLING

Smears, attacks or damages an opponent

Does not give any facts to support the claims

HUMOR

Makes the audience laugh; provides little information about the product or service

SLOGAN

A catchy phrase or statement often used to sell a service or a product

REPETITION

Repeating something (usually the name of the product) so that the reader remembers it

GLITTERING GENERALITIES

Emphasizes highly valued beliefs such as patriotism, peace, freedom, etc.

CARICATURE

A picture, description, etc. seriously exaggerating the peculiarities or defects of persons or things

FACTS, FIGURES, STATISTICS

Numbers, tables, and graphs are used to show statistics

LOGICAL FALLACY

Error in reasoning

Often based upon false assumptions (mistaken beliefs)

RHETORICAL FALLACY

Speech or writing that is misleading or false

http://bettybooperz.blogspot.com/2012/03/commercials-with-rhetorical-fallacies.html

MORE EXAMPLES AND TERMS

http://www.youtube.com/watch?v=le-g-Qp-18o