Post on 22-Feb-2016
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Persuasive Writing…Allows you to use the power of language to inform and influence
others.
Persuasion can include
Speeches, debates, essays, newspaper
editorials, advertisements, power points, and critical
reviews
What do you believe about the issue? How can you express your opinion most clearly?
What do you want your listener/reader to do?
Clarify Your Position
Who will you be speaking to? What do they already know & believe about the topic?
What objections to your position will they have?
What additional information will they want or need?
What tone & approach would be most effective?
Know Your Audience
Support Your Opinion• Why do you feel the way you do about
the issue?• What facts, statistics, examples,
quotations, anecdotes, or expert opinions support your view?
• What reasons are most likely to convince your listener/reader?
• What evidence can answer their objections?
How will your reader/listener benefit from agreeing to your point-of-view?
What Is In It For Them?
How can your hook your readers and make a lasting impression?
What memorable quotation, anecdote, or statistic will catch their attention at the beginning or stick in their minds at the end?
What strong summary or call to action can you conclude with?
Begin and End with a
Statistics Facts that are stated in numbersExamples Specific instances that explain pointsObservations
Events or situations you have seen firsthand
Anecdotes Brief stories that illustrate pointsQuotations Direct statements from authority figures
(doctors, scientists, etc.)
Graphics Graphs, pictures, maps
Ways to support Your Argument
Introduction states issue and your opinion on itReason 1 with evidence and support
Reason 2 with evidence and support
Reason 3 with evidence and support
Objections to whole argument
Response to objections
Conclusion restates your position and recommends a course of action
Options for OrganizationOption 1: Reasons for Your Opinion
Introduction states issue and your opinion on itReason 1 with evidence and supportObjections and responses for reason 1Reason 2 with evidence and supportObjections and responses for reason 2Reason 3 with evidence and supportObjections and responses for reason 3Conclusion restates your position and recommends a course of action
Options for OrganizationOption 2: Point-by-Point Basis