Post on 18-Nov-2014
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GLOBAL MARKETING
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Developing Country with 180 million population
Urban 34%, Rural 66% of total population
47% of the rural households in Pakistan own livestockOne of the largest milk producer country in world
Pakistan
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There is no tax or excise duty on milk products
Government has a complete and comprehensive legal framework for milk industry to keep things in flowImplementation of these regulations and governments have never been able to make industry follow these regulations
Political Environment
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Economic Environment
Uneducated suppliers of raw materials, so it effects its quality.
Preservation issues and a big percentage of raw materials go to waste before its being processed
UHT milk is a bit costly than the ordinary milk
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Economic Environment
UHT milk doesn’t have any kind of taxes on it which makes it a good economic factor for the industry
growth
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Social Environment
Gawala trend in most of areas
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Social Environment
People are realizing the importance
of pasteurized milk because of its safety
and better health issues.
People prefer UHT on pasteurized milk
because of small shelf life
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High custom duties on the import of packaging machinery
Government initiatives regarding tax rebates
Technological Environment
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Gawala don’t have the means of transportation to deliver the milk up the value chain
They don’t have the means to maintain the freshness of the milk (refrigeration) so that the milk retains its actual value
Pasteurize milk industry technology is a critical factor in terms of barriers to entry
Technological Environment
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Little govt. support
High cost of machinery
Unaware of health issues
Political instability & power break downs
Sustainable distribution network
Awareness oriented promotional campaign
Strategic Issues