Pharma Serialization - Value from Visiblity

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Moving Beyond Compliance via mHealth

Timothy MARSHChief Marketing Officer, Network Packaging Partners

Introductions Supply Chain Security Partners Network Packaging Partners

Who we serve Pharmaceutical and Medical Device Manufacturers Retail and Hospital Pharmacy Providers Retail Consumer Healthcare, Fast Moving Consumer Goods and

Foods Technology & Brand Protection Providers NGO’s, Industry and Standards Organizations

a Pedigree…of sorts. BS Mechanical Engineering + MBA Past employers:

Pfizer, Saint-Gobain, Becton Dickinson, B.Braun Executive Chairman Fine Grinding Corporation Experience:

Medical Device + Pharma & Biotech + Consumer Health Brand Protection, Supply Chain Security Serialization Strategy & Implementation

Serialization & VISIBILITYOur journey today…

A. Our journey What is “visibility”? What are your peers saying? What does research say? What are the challenges? How do you get started?

A. Defining our Time Influencing Traceability Careers Companies Promise Price Where is the “Value”???

B. Visibility & Value What is it? Where does it reside? How should you capture & keep? How to Start? Who must participate?

B1. Value Where do your peers see Value…or believe Value resides?

B1. Value Enhanced Authentication & Detection of Counterfeits Enhanced Pharmacovigilance – Product Complaints and

Root Cause Analysis Patient Level Product/Package Authentication Anti-Counterfeiting Capability or Enhancements Resale of Returns – Enable Manufacturer Resale after

Returns Verification

B1. Value More Effective Inventory Controls Enhanced Management of CMOs Theft – Mitigating Financial Impacts Mitigating or Alleviating Insurance Liability Premiums Promoting Adherence to the Dosing Regime Big Data to Leverage with Healthcare Outcomes Results and

Research Enhanced Contract Compliance

C. mHealth Why is “mobile” so attractive? Marketing & Digital Behaviors Flexibility Access Inexpensive

D1. Mobile & Value Where is the Pharma Industry?

12 leading Pharma’s 735 mHealth Apps evaluated Benchmarking A Promising Future

D1. Mobile & Value Where is the Pharma Industry?

12 leading Pharma’s 735 mHealth Apps evaluated Benchmarking Reasons for poor performance

D1. Mobile & Value “As more studies show that apps

can serve as effective means of improving patient outcomes, apps will eventually be prescribed like a drug.” ~Survey Participant

D1. Mobile & Value “As more studies show that apps

can serve as effective means of improving patient outcomes, apps will eventually be prescribed like a drug.” ~Survey Participant

D2. Mobile & Value Should be easy, right?

D2. Challenges Resource constraints Compliance mountain Supply assurance Regulatory guidance Organizational maturity

E. How To… …get Started w/ mHealth & Serialization?

F. One Step @ a Time The “laundry list” of How To

F. One Step @ a Time Seek out partners/collaborators Learn Value list Solicit sponsors Team & perhaps a CoE

G. WALK before youRUN! Do you really need 2D Serialization? Why wait to learn? Time value of money Right first time unlikely

THANK YOU!…the end

Further Reading… Scspartners.net Networkpkg.com

Tim EARLYPresident & Co-Founder

120 South Lake Street, Suite 230Warsaw, IN 46580

+1 574 377 7151 (o)+1 574 377 7829 (m)

Tim.Early@networkpkg.com

Timothy MARSHChief Marketing Officer

36 Walton Drive, Suite 1New Hope, PA 18938

+1 215 862 9900 (o)+1 484 312 0840 (m)

Tim.Marsh@networkpkg.com