Phil Roebuck - Supercharge Your Business Success With LinkedIn - The Online Business Makeover -...

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Supercharge your business success

Phil RoebuckCEOWeb Recruit Ltd

MISSION: “Connect the world’s professionals to make them more productive and successful”

The professional social network• Founded 2002• Over 150+ million users• Business oriented social networking– Build list of trusted connections– Find jobs, people and opportunities– Answers, groups and applications

150M+ members

USA: 52%USA: 52%

CAN: 4%CAN: 4%

BRZ:2%BRZ:2%

EU: 25%EU: 25%

IND: 8%IND: 8%

AUS: 2%AUS: 2%

+3M / month, 2 new member / second

Truly Global

Statistics

• Founded 2002• It took 477 days to reach their 1st million users• The last million took 10 days!• UK is 3rd largest population• 2 billion people searches performed last year• Over 1.2 million groups• 100k users in the UK join LinkedIn every month

How it works

Different account types

Turbocharge your profileso you and Business get found

You are represented by 3 things• Name• Headline (120 characters)

• Picture

• List up to three website links

• Examples:– Your blog/website– Product/solutions pages– Twitter or Facebook links• Title of links with keyword for the search engines

Enhance your search engine results

Your home page News feed

Update your status

Update Company status

Ask for recommendations

Company/Product recommendations

Participate in groups

Inside a group

Sharing content

Contacting group members

Answers• Ask Questions or Answers Questions• Asking – gets people to interact with you• Answering – gets you a reputation and lets others learn from your expertise• Look for interesting people and questions

List an event

Why Bother?

• Potential customers, associates, suppliers, employers will judge you by your LinkedIn profile

• Find new contacts to assist business growth• Raise your personal and corporate profile in your

market• Research / Business intelligence purposes • Your ‘network’ will always be important to you.

Here’s the deal...

• It’s not about being hidden away

Online networking is all about

Visibility!

Netiquette

• Always personalise every invitation• Avoid ‘back to back’ recommendations• Give to communities• Use introductions with caution• ‘Share’ or ‘Like’ updates on a regular basis• Status update in moderation

5 TIPS

1. Build a great profile2. Build an effective network3. Join many groups4. Get credible recommendations5. Get involved

A Professional Network “put to work”

Email; phil.roebuck@webrecruit.co.ukWeb; www.webrecruit.co.uk

Phil Roebuck - Supercharge Your Business Success With LinkedIn - The Online Business Makeover -...

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