Post on 20-Jan-2015
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Bridging the gap!Wie Augmented Reality online und offline zusammenführen kannPhilipp Nagele, Mobilizy GmbHTDS – May 10th
Agenda
•Was ist Augmented Reality•Welches Problem kann Augmented Reality lösen•SoLoMo•Der Markt•Ausblick in die Zukunft
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Wikitude at a glance
We are:
a global leader in Mobile Augmented Reality and Location Based Services
the Makers of the ‘World’s Best Augmented Reality Browser’ (1)
serving 10+ million (2) customers on five platforms by end of Q3/2011
15 passionate individuals based in Salzburg, Vienna (Austria/EU), Santa Cruz (US)
seed-funded by institutional VCs
(1) Voted by Augmented Planet’s Readers in Dec ‘10
Discover Your World• One Window to 150 Million Points of Interest• Personalized Dashboard• facebook™ Connect (optional) • Bookmarked Searches• In-App Premium Content• Global Advertising Support
• Empowering White Label Platforms for IBM, Lonely Planet, RedBull etc.
Available for:
Pre-installed on:Major
Carrier GroupTba 06/11
CNN:
No.1 Travel App
Wikitude – Latest News
What is Augmented
Augmented Reality (AR) is when the physical real-world environment is merged with virtual
computer-generated imagery - creating a mixed reality.
Augmented Reality in the
AR in terms of Hollywood
AR now – on a
computer generated imagery and information
physical real world
Augmented Reality - The magic window
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Agenda
•Was ist Augmented Reality•Welches Problem kann Augmented Reality lösen•SoLoMo•Der Markt•Ausblick in die Zukunft
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Location Based Search Abstract result in list form Result shown added to the real world
Never take your eyes off the road – SatNav on a Smartphone
Abstract map
Guidance through the real world
Augmented Reality• eliminates the hurdle of abstraction
• bridges the gap between digital online and physical world
Visualizing architecture
Visualizing architecture in the future
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New trend
So Lo MoSocial Local Mobile
© by Mary Meeker 2011, KPCB
Facts about Social
20Source: http://www.businessinsider.com/chart-of-the-day-time-facebook-google-yahoo-2010-9
Facts about Mobile
21Source: RTR Monitor 1/2011 http://www.rtr.at/uploads/media/TM1-2011.pdf
22Source:comScore The 2010 Mobile Year in Review
23Source:comScore The 2010 Mobile Year in Review
How People Use Their Smartphones...
”81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone” ”72% use their smartphones while consuming other media” ”93% of smartphone owners use their smartphones while at home ” ”95% of smartphone users have looked for local information” ”88% of these users take action within a day, indicating these are immediate information needs” ”71% search on their phones because of an ad exposure, whether from traditional media (68%) to online ads (18%) to mobile ads (27%)” ”82% notice mobile ads, especially mobile display ads and a third notice mobile search ads” Google, 2011
New trend
So Lo MoSocial Local Mobile
© by Mary Meeker 2011, KPCB
Agenda
•Was ist Augmented Reality•Welches Problem kann Augmented Reality lösen•SoLoMo•Der Markt•Ausblick in die Zukunft
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The market for AR providerKey Goals:• Creating a real, daily value for the smartphone user on a daily basis• Inspiring the user about the potential of Augmented Reality• Keeping on the technology edge for the ‘WOW’-Effect• Building and operating a World-Class LBS Content Ecosystem
Wikitude Direct: Enabled by Wikitude:
Make Augmented Reality…
Innovators, Technology Enthusiasts
Early Adopters, Visionaries
Early Majority, Pragmatists
Late Majority, Conservatives
Laggards, Skeptics
Customers want technology and performance Customers want solutions and convenience
Meaningful to the Masses.
For more information on customer segmentation please visit: go/segmentation
Top 5 Mobile Phone Markets:• 51% use Location-based Services regularly • 10% use LBS on a daily basis• 94% think LBS are ‘valuable’
JuniperResearch:…..ARappdownloadstopass1.4billionannuallyby2014.(generating1.5bnUSDinrevenues.
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AR view List view Map view
Creating Value for the End-User
Augmented Reality <> Mobile Marketing
Location-based Advertising:• Local Business Listings (e.g. Yellow Pages, Yelp, Tupalo….)• Location-based Vouchers (e.g. Coupies, Groupon etc.)• Sponsored Content (e.g. Travel Guide sponsored by XYZ)Location-based Retail:• AR-based Real-Estate Information (Available objects in my proximity)• AR-based shopping-windows (See Video)• Real-time price and availability information (e.g. Gas-Stations)Interactive Marketing:• Interactive Billboards, Magazine-Ads (see Video)• Interactive TV Programs• Interactive Shopping Guides
Enabling AR for Partners
A small Outlook…..
Thank you!