According to Content+’ research, businessesthat consistently update their blogs havereported 97% more leads. Their studies alsorevealed that blogs give sites 434% moreindexed pages and 97% more indexed links.Even content savvy marketers see the valueof content because 37% of them say blogsare the most valuable content type formarketing.

It does not matter whether you are anaspiring photographer or an alreadyestablished one, it is evident that qualitycontent that engages readers can drive moresales! But before we discuss content, youneed to know that to start, it's not strictlyabout content. It's also about mindset. Knowyour goals. Ask yourself, "how many clientsdo I want in a week, a month"? This will helpyou clarify a content plan that’s focused onyour business objectives as well as theneeds of your audience.

Next, craft your content. As a photographer,your natural artistic abilities must shinethrough in both your work and how you workwith your clients. Share your knowledge andexpertise artistically by showcasing what youcan offer your clients, but also look at theirneeds. The best way to grab your clients andpotential clients attention is to shareinformation that is going to help them.

What are their desires? What are their hopesand dreams? What are some of the problemsthey are having? Determine how to fix theirproblems and share your solution with them.Use these questions as stepping stones foryour content.

Also, by speaking to the needs of yourreaders who land on your content (whetheron your blog, website or on another site thatis featuring you), always provide useful,helpful information in the form of focusedquality content that resonates with yourreaders while also making you stand outabove your competitors.

For example, instead of simply talkingvaguely about the amazing baby photosyou take, why not also discuss how well youare with babies!

Discuss how you have a knack for calmingbabies when they get fussy and how you'reable to use your nurturing ways to createstunning images that new parents adoreand in less time then most photographers.In doing so, you’re showing your uniquetalent!

Another great strategy is to share somecase studies on your blog of some of yourhappy clients who have experienced thisnatural gift and expertise! Not only are yougetting high accolades for your work, butyou're also inadvertently tooting your ownhorn without bragging. Your happy clientsare doing the tooting for you!

Once you put yourself out there, know whatyou want, and share your gifts with theworld by showing and crafting compelling,engaging and warm content that youraudience will devour, you're on the rightroad to creating a very lucrativephotography business that you can beproud of.

In 2013, according to eMarketer’s

research, 86% of business to

consumer marketers use content

marketing and 91% of business to

business marketers use content

marketing.

Blogs give sites 434% more indexed

pages and 97% more indexed links.

(Content+ 2013)

Companies that blog 15+ times per

month get 5 times more traffic than

companies that don’t blog.

(Hubspot 2012)

Content is one of the driving

forces of your business. Is your

market finding you online?

Need content for yourphotography business?

Do you want to translate yourcontent into clients? You can

do it easily!

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