Post on 05-Dec-2014
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The new standard for guest satisfaction.
Pinterest forHotels and Restaurants
A Best Practices Webinar – March 29, 2012
The new standard for guest satisfaction.
Revinate
The new standard for guest satisfaction.
Housekeeping
• You are on mute
• Ask questions in the ‘questions’ section of the screen to the right
• Need a demo or more info? Email info@revinate.com
• Link to recorded version of the presentation will be emailed out tomorrow
The new standard for guest satisfaction.
Guest: Benji Greenberg
• President and Founder of BCV
• Speaks and blogs regularly on the topics of online reputation management and social media engagement
• Joint clients with Revinate include One&Only, InterContinental, Four Seasons, and The Peninsula Hotels
The new standard for guest satisfaction.
Overview
“Pinterest is a pinboard-styled social photo sharing website.”
“Connect everyone in the world through the 'things' they find
interesting.”
The new standard for guest satisfaction.
Agenda
• What is Pinterest
• Why Pinterest
• How your customers use Pinterest
• Potential focus points
• Brand examples
• Best practices
The new standard for guest satisfaction.
What is Pinterest?
• Pinterest is a pinboard-styled social photo sharing website
• Image collections from the web
• Connect your users through the 'things' they find interesting
• The ultimate filing system
The new standard for guest satisfaction.
Why Pinterest?
• Drives more referral traffic than LinkedIn, Google+ and YouTube combined
• Top 30 websites based on page views
• 103 million visits to website in February 2012 alone
• 28% have an annual income above $100K in U.S.
• 1.36 million visits per day
• 11.7 million unique visitors per month (TechCrunch)
The new standard for guest satisfaction.
To The Web
The new standard for guest satisfaction.
Focus PointsWeddings and Events
• Looking for wedding venues
• Potential vacation spots
• Destination guide
• Curators of the web
The new standard for guest satisfaction.
Starting at the SourceDrive Traffic From Pinterest Back to Your Website
• Add pin-it button to your website to allow for easier access for guests to pin from your website
• Use eye-catching images from your website
• Talk about things that are relevant to your guests
The new standard for guest satisfaction.
Best Practices
• Be sure to include links to your official site and be informative with your bio
• To make a lasting connection with users, be sure to Pin on other topics outside of your brand that align with your brand personality
• Optimize the content used in these boards by using strategic keyword and hashtag placement (ie – Chicago Wedding)
The new standard for guest satisfaction.
Best Practices
• Organize your pins into several boards that align with your products, services and brand personality
• Be sure to “like”, comment, “repin” and engage with the Pinterest community
• Place yourself in the customers shoes… What do they want to explore before arriving? Before booking?
• Spotlight often overlooked features that differentiate your brand
• When running interactive campaigns, be sure to clearly spell out the terms and conditions
The new standard for guest satisfaction.
Parting Words
• Don’t forget the fundamentals –Engage your customer!
• Always use eye-catching imagery
• Use images from your web site to drive traffic back
• Don’t forget to pin from other followers pins
• Add value!
• The same content in multiple channels is not what your customer wants
The new standard for guest satisfaction.
Questions?Benji Greenberg
benji@bcvevolve.c
om@bcvbenji
Ashley Chavez
ashley@revinate.c
om
@revinate