Marketing for Your Business: What is it? Why use it?

What is Pinterest? What is Pinterest?

Anyone not living under a rock has heard that the hottest social media site right now is Pinterest. And every business owner and marketing firm is scrambling to figure out the best ways to use it for their own marketing strategies.

This is my first experience with Pinterest!!

• Pinterest is a highly addictive pinboard, dream-board or corkboard site. It is really a social bookmarking site based on beautiful, eye-catching photos instead of text.

Using Pinterest you can:

•Pin (upload or share), re-pin from other boards, like others’ pins, and comment on other people’s pins

•Share, discuss and organize interesting photos and how-to ideas that you create or discover all over the Internet

• Link those photos back to its source website– Your site or blog

– Your client’s site or blog

– An affiliate link

• Add a URL in the comments section that is clickable and searchable within Pinterest

• Build a community of followers who look for your photos and your pins so they can re-pin them on their boards

• Create pins that go viral to increase your Pinterest popularity and bring more traffic to yours and your client’s business

This is why business owners should start utilizing Pinterest to market their company. It is simple to use and is an excellent way to increase sales, provide leads and drive traffic to your site.

Just so you understand the impact that Pinterest has had, let me share a few statistics that you may have already seen. The meteoric rise in popularity of Pinterest still boggles the mind!

• Pinterest is now the 3rd Most Popular Social Network on the planet!

• Pinterest users spend an average of almost 16 minutes on the site per visit (compared to 12.1 for Facebook).

Pinterest received 17.8 million U.S. unique visitors in February!

• Pinterest traffic grew 52% between January and February of 2012, overtaking Tumblr, LinkedIn, and Google+ in number of visits in February.

• Pinterest user engagement is up to 89 minutes per month on the site.

• Pinterest receives almost 1.5 million visitors each day.

• Pinterest provides more referral traffic to other sites than Google+, YouTube and LinkedIn combined

•97% of Pinterest’s Facebook fans are women

• Understanding these demographics is really quite important. Many businesses see Pinterest as just another fun, useless site.

• But consider the following statistics:

• 85% of all brand purchases are made by women

• 22% shop online at least once a day

• 92% pass along information about deals or finds to others

• 171: average number of contacts in their e-mail or mobile lists

• 76% want to be part of a special or select panel (hello?? Surveys)

• 58% would toss a TV if they had to get rid of one digital device (only 11% would ditch their laptops)

• 51% are Moms

• Women spent 80% of all sport apparel dollars and controlled 60% of all money spent on men’s clothing

• Women comprise about one-third (34%) of the adult audience for ESPN sport event programs

• So, how do you get started with marketing on Pinterest

• First – request an Invite if you aren’t already on the site. I can send you one.

• Create an account for your business and then start pinning and re-pinning items you see that you like.

Here’s an example of an SEO firm’s Pinterest page

And a Bed & Breakfast in Maryland

How to bring more visitors to your site?

Create well-rounded boards that show your personality and include business & non-business related pins.

How to bring more visitors to your site?

Hold a contest and use the repins to go viral!

Bring them back to your site to enter the contest.

Use an SMS text messaging contest. People will enter to win and you will be able to send them marketing text messages to announce contest winners and market afterwards.

Craft beautiful pins and give instructions or How-to’s. Pinterest users LOVE how-to’s! Your pins don’t HAVE to business related to bring visitors back to your site.

So when should I submit my content to Pinterest?

Between 5-7 AM and 5-7 PM EST

Other important things to remember

Don’t spam your followers

Use cool (eye-catching & colorful) images in your content.

Questions!!

Give us a call today at (805) 456-8636 or by email at info@prevailpr.com