Guided Search explained

Average Pinterest user

• Over 70 million users

• 80% are women

• 50% have children

• Majority are 25 - 44

Financial benefits of using Pinterest1 pin = 2 visits = 6 pageviews = 10 re-pins =

78 cents (46p)

• 750 million boards• 30 billion pins• The figure has grown by 50% within the last

6 months (Pinterest has been expanding into more languages)

• 75% of usage is on mobile devices

A few interesting stats

New Guided Search

• Released on 24 of April 2014• for Android and iOS

Pinterest’s CEO Ben Silbermann said: “Pinterest after all is about discovering things that you didn’t even know are out there.”

• Guides users from a broad term to potential answers

How does it work in practice

1. User writes down the keyword2. Pinterest displays the categories (tags) to narrow down the search

3. User can choose more than one of those possibilities4. The most relevant pins appear below

Pinterest Search Engine AlgorithmNote: Board’s titles, captions and comments are used to establish categories (tags)!

• Keywords in pins descriptions (at the beginning of this description)

• Keywords in the boards’ names and their descriptions (boards should have a broad keywords)

Pinterest Search Engine Algorithm

• Keywords in the name of a picture/file• Number of re-pins matters• Short descriptions = more re-pins• Keyword density doesn’t matter

Businesses that should use Pinterest• Fashion• Home/garden design• Food and beverages • Household • Weddings/events • Travel • Arts and crafts• Children-related products

Thank you for watching!

Find me on Twitter @JoannaLangier

For more detail on Pinterest’s Guided Search readthe blog post here