PITCH

PROGRAMMESituationArgumentationLanguageStructureVoice & body

QUESTIONS!

PITCHThe art of pitchingPreparation and practice makes the master!

SITUATIONCONTEXT

SPEAKER

TOPIC LANGUAGE

AUDIENCE

AUDIENCEWho is your audience?What do they know about your product, market, target group and business model? How do they feel about your business?

HOW TO APPEAL?

LogosPathosEthos

LOGOSFacts, common sense, statistics etc

PATHOS

ETHOS

Show knowlegde

Show good moral

Show empathy

ETHOS

VACCINE

FOCUS

3 STRONG

ARGUMENTS3 STRONG ARGUMENTS

1 WEAK ARGUMENT

ONE LINER

LANGUAGEStyle as argumentShow don’t tell:Storytelling & examples

Repeat & elaborateVaried repetition

STRUCTURE

STRUCTUREExecutive summary – one linerProblem/needYour solutionBusiness modelCompetitionGo to market strategyTeamStatus & milestonesShort summary

VOICE & BODYBreath!Be present& be yourself

Winner featuresVibrant, balanced voiceClear, vigorous articulationEnergetic & directing gesturesBody preparednessEye contact

VOICE & BODY

AVOID THE JITTERSPrepare & practiceBe on timeGrounding & breathing

FEEDBACKWhen you give each other feedback, be:- Constructive- Specific- Nice

FEEDBACKHow to use feedback?Defence vs clarification

QUESTIONS?