Post on 16-Apr-2017
transcript
What’s Your Unique Selling Proposition?
Why will they buy from you?
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Marc Parham, Radio Show Host, MC/Speaker, Infopreneur
A few rules to follow: • Show why you’re more skilled, more unique, more qualified,
etc. • Show why you are different than your competition • Show the one thing about your company that you excel in • Give proof that you are the best choice • Only make statements you can back up. • Focus on how it benefits the customer!
Step 1: What are your top 3 strengths?
What do you offer clients that you do really well?
Step 2: How are each of your strengths better
than your competition’s?
Step 3: What’s different about
you? Look at your education, process, guarantee, offer, background, Experience, who you work with, etc.
What is going to motivate you customer to buy from you.
Step 4: For every statement you listed in Steps 1-3, ask, why they are important to your customer
MAKING YOUR PITCH
WHO – WHO ARE YOU AND THE NAME OF YOUR BUSINESS
WHAT- WHAT PRODUCTS OR SERVICES DOES YOUR BUSINESS PROVIDE
WHERE – WHERE CAN THEY GET IT
WHEN – WHEN CAN THEY GET IT
WHY – WHY ARE YOU DOING THIS
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www.capbuildernetwork.commarcp@capbuildernetwork.com
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