Post on 24-Jan-2015
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Your content, live and shared where you want it.
Mobile, tablet, web and TV
Physical & collaborative
Pixt was build as a platform from its inception. This allows content to be referenced from various cloud and social photo services and used in Pixt Walls. Content can also be dragged from service to service, from Flickr into Facebook into Picasa etc. Walls can be viewed, shared and embedded across the web, mobile and tablets to create ubiquitous access to content.
Touch, drag & arrange
photos and videos
Embed Pixt Walls on your site or blog
Click photos and videos to zoom them up
Content can be sourced &
moved between
Facebook, Flickr, Picasa, YouTube etc.
Pixt users create Pixt Walls. Live, collaborative, physicalized photo and video walls viewable simultaneously on web, mobile, tablet and connected TV.
Pixt, our missionPixt is innovating and re–physicalizing the way users and brands interact with content.
Pixt has built a platform that allows users a way to go beyond sharing, and begin collaborating around their life events within their circles.
With the scalability of Pixt these life events can be highly personal, like your child's birthday party, mid sized like a party, and massively social like concerts, festivals and sporting events. Pixt facilitates collaborative experiences across this full range by giving users full control of the viewing and sharing of Pixt Walls.
Pixt is both a photo host, but more importantly a photo aggregator. Photos do not need to be stored on Pixt to be viewed on Pixt. Pixt Walls are mixed walls of photos and videos hosted and live of Facebook, Flickr, Picasa, Instagram, and YouTube.
Pixt, the companyPixt was established in 2011. Currently the company has 4 employees and a strong pool of contract help. It has offices on Kearney st. in San Francisco and in Marin.
Pixt is a registered Delaware C-corp
Pixt has raised $500,000 of angel funding.
Pixt was built as a backend platform firstPixt web product Alpha launching Q2 2012Android mobile and tablet launching Q1 2013Ipad Launching Q1 2013Iphone launching Q1 2013
Pixt Traction• The Pixt website has 16,000 users• Pixt returning visitors average visit duration is 10 minutes (00:09:55)
• the Pixt Facebook App is growing by 146% m/m with 8,247 Monthly Active Users
• Pixt Android Mobile application launched in March 2013
• 39,000 installs • an average rating of 4.43
stars out of 5
• Pixt Iphone app launched 5 2013
The Pixt teamChris Schmidt, co-founder, ceo4th start up. Sold first (Zowie) to LEGO. LeapFrog- Manager Content Strategy. Method- Sr. Strategist
Ron Sheridan, co-founder, cbdoco-founder Oversee.net
David Williams, lead developer (sun microsystems)
Alexei Barnes, developer (royal college)
David Levine, technical advisor (Oracle)
InvestorsFred Hsu, Manage.com; co-founder Oversee.netTheorem Ventures, Andy Getsey, James Hannon; Founders Atomic PRBill Mushkin, Name.com
AdvisorsJames Pomerantz, photo editor, The New YorkerGreg Johnson, Executive Design Director, William Morris EndeavorBrayton Johnson, Founder and coo, find the best; CEO WP Associates
The market for photos and videosBy 2015 over 80% of handsets will be smart phones
9 out of 10 US consumers own a tablet, smartphone or cellphone300 million photos are added to Facebook every dayInstagram has 90 million active users
2012 Mobile M&A increased $59%, totaling $20.1 billion 2013 Mobile app revenues surpassed $30B, doubling since 2011
Comparable in the marketPinterest – valuation 2.5BInstagram – purchased by Facebook for $1BThislife – raised 2.5M on a 10M valuation. 6 months later acquired by shutterflyErly – Kleiner Perkins backed. Purchased by AirtimeAlbumatic – 6 months old, raised 4.5M Pixable – purchased by SingTel for 26.5M
Pixt roadmapQ2 2013• User acquisition• SEO and deep analytics integration with GA and MobileAppTracking• Backend scaling• Product iteration, testing, development• Pixt Brand Account dashboard
Q3 2013• User acquisition• Brand account acquisition• Community activation feature development• API development• Print integration
Q4 2013• Photo and video re-aggregation and cloud back up• E-commerce integration
How we are going to make money• Brand Accounts
• Embedded white label walls distributed on brand sites and blogs
• On premise and online digital signage / community walls• Brand product walls with transaction links• Embedded Facebook walls • Live event walls with account registration and analytics
• Affiliate Partnerships• Storage partners- Photo and video backups through Pixt to the
cloud• DropBox, Box.net, Google drive, Amazon
• Print partners- Café press, Shutterfly, Snapfish, SmugMug• Affiliate Commissions:
• Amazon, Ebay, Overstock• Advertising – Contextual add insertion into sponsored walls• Premium User Accounts, feature sets
Revenue forecastBrand Accounts: three year projections
These projections are a roll up of Brand accounts for• White label Walls• On Premise Walls• Brand Product Walls• Facebook Walls• Event Walls
Affiliate Revenue: three year projections
These projections are a roll up of Affiliate revenue for• Storage partners• Print Partners• Affiliate commissions
Use of fundsRunway: • Ensure a 8 to 12 month growth phase
Platform:• Iterative platform development and testing• Launch the Pixt API• Launch Pixt Brand Platform
Marketing:• SEO, SEM, Mobile ads, Facebook ads• Earned Marketing: Scale the Pixt Event presence with free / low cost
walls to drive exposure• PR, Sponsorships
Team• Addition of 2 developers• Addition of 2 marketing reps
Exit opportunitiesScenario 1: Massive user growth leading to M & A
By bringing an intuitive interface to the organization, and collaboration around photos and videos Pixt positions itself at the intersection of digital photo sites, cloud storage, social networks.
Consumer apps represented 20% of the total Mobile M & A transactions 2012M&A exits achieved an average return of 7.5X
Scenario 2: Q4 profitability
By offering brands the ability to connect with their customers through user generated content and content sharing Pixt will be able to aggressively pursue brand accounts where Pixt is embedded on brand and event sites.
Pixt has trial marketed the concept with Diageo and Universal Technical Institute.
Investment opportunityPixt is offering a convertible note Seed round
Raise: $750,000 with the option to raise an additional $500,000 on the round
Cap: $5,000,000
Discount: A 20% discount will be offered to the first $350,000 investedA 10% discount will be offered to the remainder of the round
Interest: 6% Annual rate
Thank you for your timePixt is an experience, not a deck, so please let us know a time that we can show you its unique look, feel and features.
Pixt is live on all platforms, in Alpha release and growing. Jump on, make a wall and have fun with your photos again.
To follow up please contact
chris@pixt.com 415 847 5868