Pizza House CompanyRole Of Personal Selling and Promotion

Strategies Of A New Product

Fahad Khan

Amina Rana

Maaz Ijaz

TEAM MEMBERS

For the very first time Pizza House Company started there services from Lahore but also operating in many cities of Pakistan including Sahiwal.

MR. A.D Chaudhary is managing director of Pizza House Company.

Muhammad Hameed is manager at Pizza House Company Sahiwal.

ABOUT

Sahiwal :Liaqat road.Lahore : Lucky center, Qurtaba chowk, mazang chungi.Faisalabad : Baddala colony.Bahawalpur : One unit chowk.Mian Channu : Shaheed road.Vihari : Liaqat pura road.

BRANCHES

Okara :College road.Gojra : Malkaan wala chowk.Peshawar : Hayyat abad.Bannu : Main bazar.Pir Mehal : Sabz mandi road.Kotli AJK : Mian bazar.

BRANCHES

PERSONAL SELLING

Personal selling is where businesses use people (the "sales force") to sell the product after meeting face-to-face with the customer. The sellers promote the product through their attitude, appearance and specialist product knowledge.

PERSONAL SELLING

Helps to build personal relations

Helps to reach the business to customers

Sales force provide market information

Sales person represents the company

ROLE Of PERSONAL SELLING

Promotion Strategies Of A New Product

Door to door marketing.Memberships.Brochures. Print media.Social media.Website.Messages alert.

STRATEGIES

• Door-to-door is a canvassing technique that is generally used

for sales, marketing, advertising, or campaigning, in which the

person or persons walk from the door of one house to the door

of another, trying to sell or advertise a product or service to the

general public or gather information.

DOOR TO DOOR MARKETING

They offered the membership cards in just Rs: 299/-Male and female sales force visited the homes to

provide information about membership cards and also the deals of the company.

Customers enjoy many daily, occasionally and midnight deals and get discount on it.

MEMBERSHIP

A small book or magazine containing pictures and information about a product or service.

Pizza house company also have there brochures and they do there marketing by this methodology as well.

It includes all the daily deals, midnight deals and special membership deals.

Provide large variety of food items with there rates.

BROCHURES

It involves the social media, the print media, there website and also the messages alert.

They do aware the people about there new upcoming deals and the products.

They also promote the services they are offering through media like the free home delivery services.

MEDIA

ANY QUESTIONS

TH NK Y U