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evaluative and synethetic graphics// design directionPLAN601E VErbAL ANd VisuAL: iNformAtioN GrAPhics (sEssioN 4)
evaluative and synethetic graphics
evaluative and synethetic graphics examples
evaluative and synethetic graphics examples
evaluative and synethetic graphics examples
evaluative and synethetic graphics examples
evaluative and synethetic graphics examples
evaluative and synethetic graphics examples
evaluative and synethetic graphics examples
evaluative and synethetic graphics examples
evaluative and synethetic graphics examples
evaluative and synethetic graphics examples
design direction
design direction
how do you choose among design strategies?
1) consider and empathize with your audience
2) understand the strengths and limits of your tools and media
consider and empathize with your audience
1) consider and empathize with your audience
be coherent
design directionconsider and empathize with your audience
1) consider and empathize with your audience
be coherent
be clear
design directionconsider and empathize with your audience
median income
census tracts
inc
om
e
design directionconsider and empathize with your audience
median income
census tracts
902 906 910 912 922 924
inc
om
e
$46,023$43,023
$31,023
$16,023
$18,423
$71,457
design directionconsider and empathize with your audience
income in ct 910 is half the neighborhood average
census tracts
902 906 910 912 922 924
average:$32,023in
co
me
$46,023$43,023
$31,023
$16,023
$18,423
$71,457
design directionconsider and empathize with your audience
1) consider and empathize with your audience
be coherent
be clear
design directionconsider and empathize with your audience
1) consider and empathize with your audience
be coherent
be clear
don’t overtax them
design directionconsider and empathize with your audience
1) consider and empathize with your audience
be coherent
be clear
don’t overtax them
pre-emptively address their questions
design directionconsider and empathize with your audience
1) consider and empathize with your audience
be coherent
be clear
don’t overtax them
pre-emptively address their questions
back up subjective claims
from tufte, 1983, p. 69
responsible graphicsAvoid misrepresentation in your graphics: be careful about relative scale and the presentation of relative proportion!
choosing the right type of graphic
100 %
census tract 55
80 %
60 %
40 %
20 %
0 %New York state
census tract 31
brooklyn, NY
manhattan cd 1
hudson, NY
Pratt PsPd
Pratt GAud
bard college
population age 18 – 34 (2012)
choosing the right type of graphic
census tract 1 PoP. 11,232
census tract 13 PoP. 12,233
census tract 23 PoP. 9,287
census tract 3 PoP. 12,203
census tract 15 PoP. 10,209
census tract 27 PoP. 4,421
census tract 7 PoP. 8,465
census tract 21 PoP. 8,654
census tract 31 PoP. 18,229
ct 7 has a large population age 18 – 34 (2012)
11%
38%
90%
71%
23%
80%
9% 9%
17%
56%
choosing the right type of graphic
100 %
meat Eater
80 %
60 %
40 %
20 %
0 %Lacto-Vegetarian
Lacto-ovo Vegetarian
VeganPescatarian
fruitatarian
macrobiotic
flexitarian
diets of plan601e students
choosing the right type of graphic
one third of plan601e students are flexitarian
42% lacto-ovo vegetarian
50%omnivore
8%fruitatarian8
17% macrobiotic
33%flexitarian
choosing the right type of graphic
12 %
10 %
8 %
6 %
4 %
0 %
scores of 470 fall short of average
800770740710680650620590560530500470440410380350320290260230
PEr
cEN
tAG
E o
f tE
stEr
s b
Y sc
or
E
scorE
choosing the right type of graphic
1970
1980
1990
2000
2010
pescatarians
choosing the right type of graphic
non-smokers
smoking in art school cohort (100 students)
choosing the right type of graphiccan be useful when your sample size is manageable enough to display all units or percentages. makes units more tangible, easily indicates both quantity and share.
smokers63%
non-smokers37%
smoking in art school cohort (100 students)
instances of related or complementary categories
Parts of a whole or independent categories
Quantities ANd shares
one or more
count chart
choosing the right type of graphic
related categories at a specific moment in time
Parts of a whole
Percentages or shares
single and simple
display
components
units
messages
proportion chart
unrelated quantities or a trend across value range
independent categories
Absolute quantities
one or more
bar chart
formatting for your medium
Aa10’ – 30’
Aa2’ – 10’
Aa1’ – 2’
INFORMATION GRAPHICS = USING GRIDS
Leading the eye. Rule of thirds.
layout = using grids
Leading the eye. rule of thirds.
TIME TO VOLUNTEER FOR CASE STUDIES!!!REPORT LAYOUTMinimum font sizes: Title – 18 pt.; subhead – 10 pt.;body / caption-text – 12 pt.
Can you read all fonts from 1 to 3 feet away?
report layout
report layouttypography and columns provide a basic navigation system for reports, which have a high level of detail.
use typography (sizes, colors, styles) as a navigation system for the page; organize text and images into columns; scale images so they balance with text
gutter
column column column column
margin
report layouttypography and columns provide a basic navigation system for reports, which have a high level of detail.
use typography (sizes, colors, styles) as a navigation system for the page; organize text and images into columns; scale images so they balance with text
header
map
photo
subhead / text
text text
text
TIME TO VOLUNTEER FOR CASE STUDIES!!!REPORT LAYOUTMinimum font sizes: Title – 18 pt.; subhead – 10 pt.;body / caption-text – 12 pt.
Can you read all fonts from 1 to 3 feet away?
report layouttypography and columns provide a basic navigation system for reports, which have a high level of detail.
use typography (sizes, colors, styles) as a navigation system for the page; organize text and images into columns; scale images so they balance with text
header
subhead
sub- subhead
footer
summary deck
body text
image scaled proportional
to text
sidebar box with unique font styles
caption
TIME TO VOLUNTEER FOR CASE STUDIES!!!REPORT LAYOUTMinimum font sizes: Title – 18 pt.; subhead – 10 pt.;body / caption-text – 12 pt.
Can you read all fonts from 1 to 3 feet away?
report layoutminimum font sizes: title – 18 pt.; subhead – 10 pt.;body / caption-text – 10 pt.
can you read all fonts from 1 to 2 feet away?
TIME TO VOLUNTEER FOR CASE STUDIES!!!
Can you read all fonts from 10 to 12 feet away?
BOARD LAYOUTMinimum font sizes: Title – 48 pt.; subhead – 36 pt.;body / caption-text – 18 pt.
poster layout
poster layoutrows and columns provide a basic navigation system for boards, which organize information thematically.
use the 3 x 3 grid to organize images and annotation into thematic areas.
TIME TO VOLUNTEER FOR CASE STUDIES!!!
Can you read all fonts from 10 to 12 feet away?
BOARD LAYOUTMinimum font sizes: Title – 48 pt.; subhead – 36 pt.;body / caption-text – 18 pt.
use the 3 x 3 grid to organize images and annotation into thematic areas.
poster layoutfonts and columns provide also basic navigation system for boards, which organize information thematically.
rendering
strategies
collages
title
intro precedents
analysis
conceptsite plan
phasing
title
TIME TO VOLUNTEER FOR CASE STUDIES!!!
Can you read all fonts from 10 to 12 feet away?
BOARD LAYOUTMinimum font sizes: Title – 48 pt.; subhead – 36 pt.;body / caption-text – 18 pt.
can you read all fonts from 10 to 12 feet away?
poster layoutminimum font sizes: title – 48 pt.; subhead – 36 pt.;body / caption-text – 18 pt.
slide layout
maximize image size on the slide with legible headers and text.
header
header
header
subhead
subhead
subhead
image
image
images
text
text
minimum font sizes: title – 36 pt.; subhead – 24 pt.;body / caption-text – 14 pt.
report
Linear
1 – 2 ft.
Proportional to text
detailed narrative
sequential ideas
format
reading distance
image size
text
structure
poster
Linear/non-linear
2 – 10 ft.
As large as possible
Annotation
related ideas
slides
Linear
10 – 30 ft.
As large as possible
summary statements
one idea at a time
format comparison