Post on 15-Jan-2015
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The BEST way for kids to learn about money
Min, Co-founder
The Asian Banker Summit 2012
TRUST
Trust in banks has eroded since 2008
ConsumerConfidence
Source: The Financial Trust Barometer analysis by Edelman
What is the ROOT CAUSEof financial illiteracy
in America?
Surprising Problems
1. The world lacks financial education High school students know less about financial
topics than their counterparts did 30 years ago.
2. Schools are not doing the job Students' scores on Jump$tart Coalition assessments
have been declining since the first survey was administered in 1997.
3. Parents don’t know where to begin Only 32% of American parents talk to their children regularly
about personal finance.
What If…
PlayMoolah
Interaction &Education
Kids Platform- Fun and engaging- Learn through play- Manage real money
Parents Platform- Monitor & track progress- Get involved (eg. co-pay)- Knowledge & guidance
Collect real savings data
Intelligent Recommendations
Moolah Algorithms
Set REAL Goals
Set REAL Goals
Parents Dashboard
Give to REAL Charities
Give to REAL Charities
Learn REAL prices
Start a lifetime relationship with young customers
Online engagement campaigns
Lead generation on new accounts
Integration with
real account data
For Financial Institutions