PLEASE DRINK RESPONSIBLY.©2014 The Smirnoff Co. Norwalk, CT. Diageo Confidential – Not for Redistribution

PRODUCT INFORMATION

2

FLAVOR EXPANSION OPPORTUNITY:VODKA FLAVORS EVOLVE

Consumer flavor demands are changing quickly & shifting

Consumers expect new and exciting flavor choices1

Source: 1. Technomic Beverage Concept May 2013

2

sour

Traditional Non-Traditional

Sweet Spicy

Flavor Experience

Citrus Fruit

INTRODUCING

Three Flavors: Sour Green Apple Sour Fruit Punch Sour Watermelon

S.R.P.*: Line-priced with SMIRNOFF

® Flavors

Sizes: 50mL, 200mL, 375mL, 750mL, 1L

A.B.V.: 30% / 60 proof

Primary Serve: Chilled Straight Shot

*All pricing is suggested only 3

4

SIGNATURE DRINKS

SOUR GREEN APPLE

SOUR WATERMELONSOUR FRUIT PUNCH

STRAIGHT SHOTSour Apple Shot

Sour WatermelonShot

Sour Fruit PunchShot

SIMPLE SHOT(2-3 INGREDIENTS)

Caramel Crab

Apple

Melon Bomber Ginger Puncher

Sour Mashed Melon Squeezer Punchy Piña

Juicy Moose Captain’s Melons Royal Rumble

Sour Captain Drop Sour Drop Sour Berry Drop

SOUR APPLE SHOTS

Caramel Crabapple • 1 oz. SMIRNOFF® Sours Green Apple• 1 oz. SMIRNOFF® Kissed Caramel®

Flavored Vodka

Sour Mashed• 1 oz. SMIRNOFF® Sours Green Apple• 0.5 oz. BULLEIT® Bourbon• 0.5 oz. Lemonade

Juicy Moose • 1 oz. SMIRNOFF® Sours Green Apple• 0.75 oz. CROWN ROYAL® Maple Finished

Flavored Whisky

Sour Apple Shot• 2 oz.

SMIRNOFF® Sours Green Apple

Sour Captain Drop• 1 oz. SMIRNOFF® Sours Green Apple• 0.5 oz CAPTAIN MORGAN® Original Spiced

Rum• 8 oz (½ Pint) Energy DrinkDirections: Mix Smirnoff Sours & Captain Morgan, pour into shot glass, drop shot into Energy Drink

WATERMELON SHOTS

Sour Watermelon Shot • 2 oz.

Smirnoff Sours Watermelon

Melon Bomber • 1 oz. SMIRNOFF® Sours Watermelon• 1 oz. Energy Drink

Melon Squeezer • 1.5 oz. SMIRNOFF® Sours Watermelon • 0.5 oz. Ginger Ale

Captain’s Melons • 1 oz. SMIRNOFF® Sours Watermelon • 0.5 oz. CAPTAIN MORGAN® White Rum• 0.5 oz. Lemon-Lime Soda  

Waterfelon • 1 oz. SMIRNOFF® Sours Watermelon• 0.75 oz. DON JULIO® Blanco Tequila

Sour Drop• 2 oz. SMIRNOFF® Sours Watermelon• 8 oz. BeerDirections: Drop shot into beer

FRUIT PUNCH SHOTS

Sour Fruit Punch Shot • 2 oz.

Smirnoff Sours Fruit Punch

Ginger Puncher • 1.0 oz. SMIRNOFF® Sours Fruit Punch• 0.5 oz. Pink Grapefruit Juice• 0.5 oz. Ginger Ale

Punchy Pina • 1.5 oz. SMIRNOFF® Sours Fruit Punch• 0.5 oz. Pineapple Juice

Royal Rumble • 1.0 oz. SMIRNOFF® Sours Fruit Punch• 0.5 oz. CROWN ROYAL® Blended Whisky• 0.5 oz. Orange Juice

Sour Berry Drop • 1.5 oz. SMIRNOFF® Sours Fruit Punch• 0.5 oz. Cranberry Juice • 8 oz. (½ Pint) Energy Drink• Directions: Mix Sour Fruit Punch & Cranberry

Juice, pour into shot glass, drop shot into Energy Drink

CASUAL DINE COCKTAIL RECIPES

FRUIT CAKETINI 1 oz. SMIRNOFF® Sours Fruit Punch 1 oz. SMIRNOFF® Iced Cake® Flavored

Vodka 2 oz. Sour Mix

KNOCKOUT PUNCH 2 oz. SMIRNOFF® Sours Fruit Punch 1 oz. Lemonade 1 oz. Lemon-Lime Soda

SHOCK & WA(termelon) 1 oz. SMIRNOFF® Sours Watermelon 0.5 oz. CAPTAIN MORGAN® White Rum 2.5 oz. Lemon-Lime Soda

PINA MEL-ODA 2 oz. SMIRNOFF® Sours Watermelon 1 oz. Ginger Ale 1 oz. Pineapple Juice

BAD APPLETINI 2 oz. SMIRNOFF® Sours Apple 1 oz. Lemon-Lime soda 1 oz. Tonic

THE MUTINI 1 oz. SMIRNOFF® Sours Green Apple 0.5 oz. CAPTAIN MORGAN® Original Spiced

Rum 2.5 oz. Lemon-Lime Soda