Post on 05-Apr-2018
transcript
7/31/2019 PMA 2009 Shopper Marketing Study
1/8
VDKWWNX@AXON\BCMFKIIAHKXA\BKCAc Nfkck`bf V|b`~i~v Wafoamn
VWNFBAI ALZNX\BVBCM VNF\BKC \K HXACL]NNO
VDKWWNX@AXON\BCMFKIIAHKXA\BKCAc Nfkck`bf V|b`~i~v Wafoamn
7/31/2019 PMA 2009 Shopper Marketing Study
2/8
VWNFBAI ALZNX\BVBCM VNF\BKC \K HXACL]NNO
V 8
dkwwnx `axon|bcm bv |aobcm k~x fk`wacbnv bc |dn xbmd|lbxnf|bkc a| inav| |da|v |dn wnxfnw|bkc a`kcm `ac~jaf|~xnxvacl xn|abinxv }dk axn af|bznir wxaf|bfbcm vdkwwnx `axon|bcm#
Affkxlbcm |k |dn Wxk`k|bkc @axon|bcm Avvkfba|bkcv $W@A"
8cl Acc~ai Vdkwwnx @axon|bcm V|~lr) bcznv|`nc|v bcVdkwwnx Bcvbmd|v fawahbib|bnv axn finaxir warbcm kjj jkx |dn
bcl~v|xr av daij kj |dn fk`wacbnv wxaf|bfbcm vdkwwnx `axon|bcm jnni|dnr dazn a znxr mkkl ~clnxv|aclbcm kj |dnbx vdkwwnxv) xnwxnvnc|bcma vbmcbjbfac| bcfxnavn jxk` iav| rnax#VA~|dkxv5
Xbfo AhncvLbxnf|kx) @axon|bcmAcair|bfv) FkcAmxaJkklv) acl ZW)Xnvnaxfd) jkx |dn W@A
Xkh JbnilvLbxnf|kx kj @n`hnxLnznikw`nc|) |dn W@A
Lnvwb|n |dbv ncfk~xambcm cn}v) 48 wnxfnc| kj |dn bcl~v|xr v|bii jnniv j~x|dnx
b`wxkzn`nc| bc xn|abinx-`ac~jaf|~xnx fkiiahkxa|bkc bv cnnlnl# \dnxn }av
ib||in lbjjnxncfn hn|}nnc xn|abinxv $=4 wnxfnc|" acl `ac~jaf|~xnxv $4=
wnxfnc|" bc |dnbx ntwxnvvbkc kj |dbv cnnl#
\dn mkkl cn}v bv |da| v~xznr xnvwkclnc|v dazn bclbfa|nl |dnxn axn |dxnnaxnav |da|) bj b`wxkznl) }bii inal |k `kxn njjnf|bzn vdkwwnx `axon|bcm
fkiiahkxa|bkc hn|}nnc `ac~jaf|~xnxv acl xn|abinxv# \dn |dxnn onr axnav axn5
1# Fk``kc `n|xbfv) kx iafo |dnxnkj
8# Wkv| wxk`k|bkc nzai~a|bkc
6# Ikcmnx-|nx` ekbc| wiaccbcm
]b|d |dbv bc `bcl) `kxn fk`wacbnv fk~il wk|nc|baiir vnn XKBv bc |dn xacmn
kj >-|k-1 |da| |dn hnv| wxaf|b|bkcnxv axn afdbnzbcm# Bvc| |da| a mkkl
bcznv|`nc| bc k~x nfkck`rv j~|~xn) Wxnvblnc| Kha`a;
VDKWWNX@AXON\BCM
FKIIAHKXA\BKCAc Nfkck`bf V|b`~i~v Wafoamn
VDKWWNX@AXON\BCM
FKIIAHKXA\BKC
7/31/2019 PMA 2009 Shopper Marketing Study
3/8
1# Bcfxnavn vainv $
7/31/2019 PMA 2009 Shopper Marketing Study
4/8
VWNFBAI ALZNX\BVBCM VNF\BKC \K HXACL]NNO
V