Pmi lebanon conference workshop-initiating proftiable projects-saadi adra

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Initiating Profitable ProjectsBusiness Acumen - Strategic Objective

PMI Lebanon ChapterHabtoor-Beirut / November 12, 2015

Saadi Adra, PhD c, PgMP, OPM3, PMP, RMP, SP, MPM, EVPManaging Partner CMCS Lebanon SAL

“PMI” is a registered trade and service mark of the Project Management Institute, Inc. ©2012 Permission is granted to PMI for PMI® Marketplace use only.

Outline

• Hypothetical Case Study

• Strategic Objectives

• Demand Generation Projects

• Hybrid (Internal/External) Projects

• Supply – Capacity Building Projects

• Portfolio Roadmap

• Reaping the Benefits

“PMI” is a registered trade and service mark of the Project Management Institute, Inc. ©2012 Permission is granted to PMI for PMI® Marketplace use only.

The content presents an overview on the different

reasons and objectives for initiating projects within an

organization. This includes revenue-generating projects

that participate in making profit, in addition to various

internal capacity and capability building projects. The

Focus is on how projects infiltrate the organization and

actually participate in achieving various organizational

objectives, ultimately generating profit.

Abstract

“PMI” is a registered trade and service mark of the Project Management Institute, Inc. ©2012 Permission is granted to PMI for PMI® Marketplace use only.

What is Business Acumen?

Business Acumen

LeadershipTechnical

PM

“PMI” is a registered trade and service mark of the Project Management Institute, Inc. ©2012 Permission is granted to PMI for PMI® Marketplace use only.

Organization Structure

BOD

Top Management

Administration

HR Finance IT

Business Development Operations

Contracts Quality ManufacturingTechnical / Services

“PMI” is a registered trade and service mark of the Project Management Institute, Inc. ©2012 Permission is granted to PMI for PMI® Marketplace use only.

Hypothetical Case Context

• 2016 hard year to do business

• High employee turnover

• To sustain is to lower prices

“PMI” is a registered trade and service mark of the Project Management Institute, Inc. ©2012 Permission is granted to PMI for PMI® Marketplace use only.

BOD Strategic Goals

• Preserve same revenue/profit by lowering prices

and enhancing quality, hence increasing sales

• Lowering prices requires manufacturing some

components rather than import

• Enhancing quality require better QMS and

retaining qualified staff

“PMI” is a registered trade and service mark of the Project Management Institute, Inc. ©2012 Permission is granted to PMI for PMI® Marketplace use only.

Supply and Demand Projects

Supply

Enhance quality, Capacity Building, Develop a better methodology,…

Hybrid

Open a new branch;

Invest in Supply of new office, staff,…

New branch prepares proposals

Demand

Prepare proposals to win new contracts

Revenue Generation

Consume Budgets

Revenue Generation

CapacityBuilding

“PMI” is a registered trade and service mark of the Project Management Institute, Inc. ©2012 Permission is granted to PMI for PMI® Marketplace use only.

BOD Strategic Objectives 2016

1. Sustain revenue/profit

2. Increase market share by 20%

3. Expand business in new country

4. Initiate new manufacturing facility

5. Attain EFQM accreditation

6. Develop Talent Management System for

employee retainage

“PMI” is a registered trade and service mark of the Project Management Institute, Inc. ©2012 Permission is granted to PMI for PMI® Marketplace use only.

Internal Vs External Investments

1. Sustain revenue/profit

2. Increase market share by 20%

3. Expand business in new country

4. Initiate new manufacturing facility

5. Attain EFQM accreditation

6. Develop Talent Management System for

employee retainage

Supply

Hybrid

Demand

“PMI” is a registered trade and service mark of the Project Management Institute, Inc. ©2012 Permission is granted to PMI for PMI® Marketplace use only.

BOD Strategic Objectives 2016

1. Sustain revenue/profit

2. Increase market share by 20%

3. Expand business in new country

4. Initiate new manufacturing facility

5. Attain EFQM accreditation

6. Develop Talent Management System for

employee retainage

Quality

HR

Business Develop

ment

Manufacturing

“PMI” is a registered trade and service mark of the Project Management Institute, Inc. ©2012 Permission is granted to PMI for PMI® Marketplace use only.

(1) Sustain Revenue/ProfitCHARTERING

Link to strategic objectives:

• Sustain Revenue/Profit (#1):

– Lowering prices

– Increasing market share by 20% (#2) – more sales

– New country (#3) – sales outlets

– Manufacturing (#4) to lower cost, increase profit

• External Projects – proposals generate revenue

• Partially dependent on #2, #3 and #4

• Pace: Strategic/Long-term

“PMI” is a registered trade and service mark of the Project Management Institute, Inc. ©2012 Permission is granted to PMI for PMI® Marketplace use only.

(1) Sustain Revenue/ProfitKey Stakeholders

BOD

Top Management

Administration

HR Finance IT

Business Development Operations

Contracts Quality ManufacturingTechnical / Services

Clients

Support

PM

Internal Stakeholders

External Stakeholders

“PMI” is a registered trade and service mark of the Project Management Institute, Inc. ©2012 Permission is granted to PMI for PMI® Marketplace use only.

(2) Increase market share by 20%CHARTERING

Link to strategic objectives:

• Increase market share (#2):

– Lowering prices

– New country (#3) – expand sales outlets

– Earn EFQM Quality (#5) – increase trust

– Retain staff (#6)

• External Projects – proposals generate revenue

• Partially dependent on #3, #5 and #6

• Pace: Strategic/mid-term

“PMI” is a registered trade and service mark of the Project Management Institute, Inc. ©2012 Permission is granted to PMI for PMI® Marketplace use only.

(2) Increase market share by 20%Key Stakeholders

BOD

Top Management

Administration

HR Finance IT

Business Development Operations

Contracts Quality ManufacturingTechnical / Services

New Clients

Support

PM

Internal Stakeholders

External Stakeholders

Existing Clients

“PMI” is a registered trade and service mark of the Project Management Institute, Inc. ©2012 Permission is granted to PMI for PMI® Marketplace use only.

(3) Expand business in new country CHARTERING

Link to strategic objectives:

• Expand Business (#3):

– EFQM (#5)

• Internal Project – open new office

• External Projects – proposals generate revenue

• Fully dependent on #5

• Pace: Strategic/short-term

“PMI” is a registered trade and service mark of the Project Management Institute, Inc. ©2012 Permission is granted to PMI for PMI® Marketplace use only.

(3) Expand business in new countryKey Stakeholders

BOD

Top Management

Administration

HR Finance IT

Business Development Operations

Contracts Quality ManufacturingTechnical / Services

New Clients

Support

PM

Internal Stakeholders

External Stakeholders

“PMI” is a registered trade and service mark of the Project Management Institute, Inc. ©2012 Permission is granted to PMI for PMI® Marketplace use only.

(4) Initiate new manufacturing facilityCHARTERING

Link to strategic objectives:

• Build new Manufacturing Facility (#4)

• Internal Project – overhead

• Pace: Strategic Capital Investment/Long-lead

Item

“PMI” is a registered trade and service mark of the Project Management Institute, Inc. ©2012 Permission is granted to PMI for PMI® Marketplace use only.

(4) Initiate new manufacturing facilityKey Stakeholders

BOD

Top Management

Administration

HR Finance IT

Business Development Operations

Contracts Quality ManufacturingTechnical / Services

EPC Contractor

Support

PM

Internal Stakeholders

External Stakeholders

“PMI” is a registered trade and service mark of the Project Management Institute, Inc. ©2012 Permission is granted to PMI for PMI® Marketplace use only.

(5) Attain EFQM accreditationCHARTERING

Link to strategic objectives:

• Attain EFQM (#5) to facilitate expansion in new

country (#3) as entry requirement and help

increase market share (#2) by providing better

quality to clients.

• Internal Project – overhead

• Pre-requisite to #2 and #3

• Pace: Fast/Urgent

“PMI” is a registered trade and service mark of the Project Management Institute, Inc. ©2012 Permission is granted to PMI for PMI® Marketplace use only.

(5) Attain EFQM accreditationKey Stakeholders

BOD

Top Management

Administration

HR Finance IT

Business Development Operations

Contracts Quality ManufacturingTechnical / Services

External Consultant

Accreditation Body

Support

PM

Internal Stakeholders

External Stakeholders

“PMI” is a registered trade and service mark of the Project Management Institute, Inc. ©2012 Permission is granted to PMI for PMI® Marketplace use only.

(6) Develop Talent Management SystemCHARTERING

Link to strategic objectives:

• Develop Talent Management (#5) to retain qualified

resources and build the capacity of more resources to:

– Aid expansion in new country (#3)

– Help increase market share (#2)

– Aid in setting up new manufacturing facility (#4)

– Support earning EFQM (#5)

• Internal Project – overhead

• Pre-requisite to #2, #3, #4, #5

• Pace: Fast/Urgent

“PMI” is a registered trade and service mark of the Project Management Institute, Inc. ©2012 Permission is granted to PMI for PMI® Marketplace use only.

(6) Talent ManagementKey Stakeholders

BOD

Top Management

Administration

HR Finance IT

Business Development Operations

Contracts Quality ManufacturingTechnical / Services

Support

PM

Internal Stakeholders

External Stakeholders

“PMI” is a registered trade and service mark of the Project Management Institute, Inc. ©2012 Permission is granted to PMI for PMI® Marketplace use only.

Roadmap

Sustain revenue/

profit1

Market Share up

20%2

Open Business in New

Country3

Manufacturing

Facility4

EFQM

5

Talent Manage

ment

6

“PMI” is a registered trade and service mark of the Project Management Institute, Inc. ©2012 Permission is granted to PMI for PMI® Marketplace use only.

Resource / Capacity Dimension

• HR is Project Manager for Talent Initiative

• HR is required to offer support for each one of

the 5 other projects

• How does business acumen help HR in

prioritizing resources, especially when there is –

and there will always be – shortage on qualified

resources?

“PMI” is a registered trade and service mark of the Project Management Institute, Inc. ©2012 Permission is granted to PMI for PMI® Marketplace use only.

Conclusions

• Supply project are pre-requisite to Demand

projects in some cases

• Any Operational Manager can be a project

manager if he learns the discipline.

• Analyzing strategic objectives helps show how

smallest project (EFQM) can have impact on all

other projects.

“PMI” is a registered trade and service mark of the Project Management Institute, Inc. ©2012 Permission is granted to PMI for PMI® Marketplace use only.

Business Acumen

Without this Portfolio exercise – where

project charters are made – how would each

PM know the strategic alignment, business

insight and priority of his project?

Business Acumen helps the organization

initiate profitable projects

“PMI” is a registered trade and service mark of the Project Management Institute, Inc. ©2012 Permission is granted to PMI for PMI® Marketplace use only.

Thank you for your participation

28

Eng. Saadi Adra, PhDc, PfMP, PgMP, PMP, PMI-RMP,

PMI-SP, OPM3 Professional, EVP

Managing Partner, CMCS Lebanon SAL

+961 3 338 254 / +961 1 345 111

saadi.adra@cmcs-mena.com

http://lb.linkedin.com/in/saadi

http://www.cmcslebanon.com

PMI-RCP / PMO Professional Consulting Services

PMI-REP /