Post on 08-Apr-2018
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8/7/2019 PodCamp 2010 Presentation V5 (Podcamp to 2011)
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IM FAMOUS ON THE INTERNET
HOW TO TURN ONESTUPID IDEA INTO
15 MINUTES OFONLINE FAME
Dr. Mike Battista, Ph.D.aka @phronk
(I made PuttingWeirdThingsinCoffee.com)
Podcamp TO, Feb 26 2011
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Me: Grad student + coffee drinker +blogger = ?
Personal blogs vs. purposeful blogs
WTF
(www.phronk.com)
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Regularly updated, blog format.
Idiosyncratic, specific.
Creative.
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Putting Weird Things in Coffee
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Putting Weird Things in Coffee
Dumb idea.
Low cost.
Low expectations.
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Putting Weird Things in Coffee
Dumb idea.
Low cost.
Low expectations.
42 posts140 619 hits
14 482 in one day
387 comments
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oh man im starting to love the rawness of this site. doesnt have those fancybourgeois pictures of food artistry. this is pure shit in your face coffee madness.what you see is what you get. you put egg in your coffee, you get snot texturedcoffee. just now while enjoying my cuppa joe, i was inspired to put some macadamia
nut chocolate in it. this site rocks, f*ck yeah.-- Jane (Tumblr)
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Putting weird things in coffee is one man's quest to find new.... COMMITABOMINABLE HERESY AGAINST THE GODS OF TASTE ANDDECENCY. O YE OF FOOLISH WAYS! MAY YOU BE THROWN INTO
THE PIT OF NEVRENDING MAXWELL HOUSE INSTANT ANDSTIRRED CONTINUOUSLY UNTIL THE END OF TIME - YOURTONGUE SHALL BE RASPED WITH A THOUSAND SPLENDAGRANULES UNTIL IT IS AN OVERWEENING SWEETEND PULP -YOUR EYEBALLS STEWED WITH MOLTEN NESTLE COFFEE-MATEUNTIL THEY CANNOT SEE THE HORROR THEY HAVE WROUGHT.
-- lalochezia(Reddit)
oh man im starting to love the rawness of this site. doesnt have those fancybourgeois pictures of food artistry. this is pure shit in your face coffee madness.what you see is what you get. you put egg in your coffee, you get snot texturedcoffee. just now while enjoying my cuppa joe, i was inspired to put some macadamia
nut chocolate in it. this site rocks, f*ck yeah.-- Jane (Tumblr)
Sunday, February 27, 2011
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Putting weird things in coffee is one man's quest to find new.... COMMITABOMINABLE HERESY AGAINST THE GODS OF TASTE ANDDECENCY. O YE OF FOOLISH WAYS! MAY YOU BE THROWN INTO
THE PIT OF NEVRENDING MAXWELL HOUSE INSTANT ANDSTIRRED CONTINUOUSLY UNTIL THE END OF TIME - YOURTONGUE SHALL BE RASPED WITH A THOUSAND SPLENDAGRANULES UNTIL IT IS AN OVERWEENING SWEETEND PULP -YOUR EYEBALLS STEWED WITH MOLTEN NESTLE COFFEE-MATEUNTIL THEY CANNOT SEE THE HORROR THEY HAVE WROUGHT.
-- lalochezia(Reddit)
"Oh demoralized that thing! He loves or hates coffee? 'm Good ...."
-- Helena(roughly translated from Spanish, Metafilter)
oh man im starting to love the rawness of this site. doesnt have those fancybourgeois pictures of food artistry. this is pure shit in your face coffee madness.what you see is what you get. you put egg in your coffee, you get snot texturedcoffee. just now while enjoying my cuppa joe, i was inspired to put some macadamia
nut chocolate in it. this site rocks, f*ck yeah.-- Jane (Tumblr)
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PWTIC Live: Coffee Hack
2011
Feb 12 at the UnLab in London Ontario
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PWTIC Live: Coffee Hack
2011
Feb 12 at the UnLab in London Ontario
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PWTIC Live: Coffee Hack
2011
Feb 12 at the UnLab in London Ontario
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PWTIC Live: Coffee Hack
2011
Feb 12 at the UnLab in London Ontario
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PWTIC Live: Coffee Hack
2011
Feb 12 at the UnLab in London Ontario
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PWTIC Live: Coffee Hack
2011
Feb 12 at the UnLab in London Ontario
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PWTIC Live: Coffee Hack
2011
Feb 12 at the UnLab in London Ontario
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PWTIC Live: Coffee Hack
2011
Feb 12 at the UnLab in London Ontario
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PWTIC Live: Coffee Hack
2011
Feb 12 at the UnLab in London Ontario
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How to Become Famous
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1.Get an Idea
How to Become Famous
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1.Get an Idea
2.Blog It
How to Become Famous
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1.Get an Idea
2.Blog It
3.???
How to Become Famous
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1.Get an Idea
2.Blog It
3.???
4.Profit
How to Become Famous
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1. Get an IdeaWhat is creativity?
The generation of an idea that is both new anduseful.
The Geneplore Model (Finke et al.)
Generation Exploration
Focus orExpand
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1. Get an Idea
Generation Exploration
Focus orExpand
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1. Get an Idea
Generation Exploration
Focus orExpand
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1. Get an Idea
Generation Exploration
Focus orExpand
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1. Get an Idea
Generation Exploration
Focus orExpand
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1. Get an Idea
Generation Exploration
Focus orExpand
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1. Get an Idea
Generation E
Focus orExpand
One way: combinetwo or morepreviously
unconnectedconcepts.
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1. Get an Idea
Generation E
Focus orExpand
One way: combinetwo or morepreviously
unconnectedconcepts.
Cats + misspelled captions = ?
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1. Get an Idea
Generation E
Focus orExpand
One way: combinetwo or morepreviously
unconnectedconcepts.
Cats + misspelled captions = ? Unknown hyperlink destination + one-hit wonder 80s song = ?
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1. Get an Idea
Generation E
Focus orExpand
One way: combinetwo or morepreviously
unconnectedconcepts.
Cats + misspelled captions = ? Unknown hyperlink destination + one-hit wonder 80s song = ?
Zero Wing + techno music + Photoshopped signs = ?
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1. Get an Idea Gene
ExplorationFocEx
Will people like it?
Can I make money off
ofit?
Will this make me famous
forever? How do I know?
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2. Blog It
Start with free tools (e.g., Blogger,Wordpress, Tumblr).
Get your own domain.
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3. ???
Grabbing attention.
I recognize terror as the finestemotion and so I will try to
terrorize the reader. But if I find
that I cannot terrify, I will try to
horrify, and if I find that I cannot
horrify, I'll go for the gross-out. I'mnot proud.
--Stephen King
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???
Going viral.
If you build it they will come.
Already be on: Reddit, Digg, Metafilter,Tumblr, Twitter.
Promote without being a social mediadouchebag.
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4. Profit
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4. Profit
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4. Profit
$215
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4. Profit
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Generation Exploration
Focus orExpand
The Old Creativity
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Generation Exploration
Focus orExpand
The Old Creativity
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Generation Exploration
Focus orExpand
The New Creativity
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h
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Generation Exploration
Focus orExpand
The New Creativity
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h
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Generation Exploration
Focus orExpand
The New Creativity
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Th C
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Generation Exploration
Focus orExpand
The New Creativity
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Th N C
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Generation Exploration
Focus orExpand
The New Creativity
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Th N C i i
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Exploration
The New Creativity
External pondering: Wisdom of crowds (Surowiecki)
Publish then filter (Shirky)
Law of two feet (Podcamp)
Low cost of failure.
Fewer obstacles. Large audience for idiosyncratic
interests.
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Th N C i i
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Easy online publishing and the
ubiquity of social media allow for thepopularity of insane ideas that no
individual could have predicted the
success of.
The New Creativity
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Th N C i i
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i.e., any idiot can become famous.
The New Creativity
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B Li
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If you have an idea, no matter how
stupid, publish it. You might getfamous for a few days. You will
definitely have fun.
Bottom Line
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Q i ?
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Thanks
The Internet
Kevin Van Lierop (@kvl)(for coining Im famous onthe internet)
The guy who Paypalled me 1 cent.
Me:Mike Battista
Twitter: @phronk
http://pwtic.com
Questions?