1Practice what you preach

2

• New to the Netherlands• Changing customer journey• Launching local webshop

• Growth local customer base •Set-up country introduction campaign

Why

Goals

3

• 10.000 email subscribers• Boosting customer engagement• Generating online & offline sales• Creating brand awareness • Creating loyalty

Goals

Goals

4The first step

5The first step

6And of course

7

• Welcome campaign• Branding campaign• Weekend deal campaign• Competition campaign

4 different campaigns

8Opt-in, Reminder & Exit campaign

9Welcome campaign

10Welcome campaign

11Brand awareness campaign

12Brand awareness campaign

13Weekend deal campaign

14title of the presentation | Weekend deal campaign

15Competition campaign

16title of the presentation | Competition campaign

Next steps

•Weekly segmented overall newsletter•Discount campaign in combination with tell a friend

• Discount on your first online sales ?•Happy birthday mail campaign •Sent a friend a birthday card

• This is not only nice but also generates valuable information

• An other option is to give a recipient the option to sent a card based on dynamic self chosen content on a special day for the recipient. (someone else's birthday,……….)

•Segmented outlet newsletter• Automated integrated content segmentation

More next steps

•Automated customer life cycle campaigns• Based on age mom• Based on age child(ren)• Based on life phase

• Pregnant moms have other needs than………………………..

•Automated product life cycle campaigns• Based on age• Based on life to product phase

• Buying a baby jumper indicates when shoes are needed…………..

•Theme campaigns• Summer• Christmas• …………………………………..

19

•Learn if the scoring & content model is efficient•Campaign optimization

time framescontentwhite papersevent responsesocial media

•Analyze integrated campaign results•Store floor activity•Optimize sales tool kit

Analyse & optimize

Analyse marketing/sales performance

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