Post on 12-Aug-2015
transcript
leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel
CONFIDENTIAL 01
PARTNERSHIP WITH PORSCHE MOTORSPORT
March 2015
leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel
CONFIDENTIAL 02
PORSCHE MOTORSPORT is
A COMMUNITY OF SHARED PASSION
that blends together so effectively the
ATTITUDE, EXPERIENCE, and OPPORTUNITY
of SPORT, MARKETING, and BUSINESS.
PARTNERSHIP WITH PORSCHE MOTORSPORT MARKETING
leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel
ACTIVATION tactics
AT-RACE CUSTOMER INTERACTION
IN-MARKET EXPERIENCES
SOCIAL / MEDIA / PR ACTIVATION
PORSCHE BRAND PARTNERSHIP
NEW BUSINESS NETWORKING – B2B / B2C
CONFIDENTIAL 03
PARTNERSHIP WITH PORSCHE MOTORSPORT MARKETING
leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel
BEYOND MOTORSPORT tactics
ACCESS TO ENTIRE WORLD OF PORSCHE
LIFESTYLE MARKETING CONNECTIONS
PORSCHE EVENTS / EXPERIENCES
DEALERSHIP INTEGRATION
AUDIENCE INTERACTIONS
CONFIDENTIAL 04
PARTNERSHIP WITH PORSCHE MOTORSPORT MARKETING
leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel
CONFIDENTIAL 05
PARTNERSHIP WITH PORSCHE MOTORSPORT MARKETING
• ACCESS and OPPORTUNITY to connect with an active, enthusiastic, and loyal high-value / high-net worth audience of Porsche owners and enthusiasts.
• BRANDING and BRAND ASSOCIATION with Porsche reputation / achievement.
• CUSTOMER EXPERIENCES - Events / Lifestyle Hospitality / 360° Marketing.
• COMMUNICATIONS - Advertising / Social Media / PR / Use Rights.
• COMMERCIAL TOOLS to develop new business and new relationships.
• GLOBAL EXPOSURE and Influence via Porsche and motorsport.
• PREMIUM PLATFORM for customer relationship management.
• BEYOND MOTORSPORT, access to the entire PORSCHE EXCITEMENT WORLD (Porsche Driving Experience, Porsche Clubs, Porsche Tennis Grand Prix, etc.).
• PORSCHE PARTNERS collaboration for ideation to new opportunities.
leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel
CONFIDENTIAL 06
Plus, the FIA World Endurance Championship in the Americas, Europe, and Asia.
PARTNERSHIP WITH PORSCHE MOTORSPORT MARKETING
Global Presence
leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel
Porsche
Motorsports
Marketing
B2B B2C
ActionsIn-Market
Promos
At-Track
Hospitality
Social
Media
Ads / PR
OEM
Marketing Custom
Media
THE EXPERIENCE is the spark.THE CAR / DRIVER is the passion.THE ENGAGEMENT is the bond.
CONFIDENTIAL 07
Porsche Motorsport is -ACCESS and OPPORTUNITY.
US and Global.
PARTNERSHIP WITH PORSCHE MOTORSPORT MARKETING
leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel
SUCCESS CRITERIA -
• AUDIENCE REACH
• BRAND-BUILDING
• BRAND RECALL
• CALLS TO ACTION
• CUSTOMER CONNECTION
• IMAGE INTEGRITY
• MARKET COVERAGE
• SALES SUPPORT
• SALES / BRAND LOYALTY
• PROGRAM ROI
WHAT RACING DELIVERS -
• BRAND ACTIVATION
• BRAND EMOTION
• B2B OPPORTUNITIES
• B2C OPPORTUNITIES
• EMPLOYEE MOTIVATION
• IDENTITY / POSITIONING
• PASSION BRANDING
• UNIQUE ENGAGEMENT
• RELATIONSHIP SELLING
• SALES MOTIVATION
CONFIDENTIAL 08
Motorsport Marketing Benefits
PARTNERSHIP WITH PORSCHE MOTORSPORT MARKETING
leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel
Significant LIFT in Sales and Client
Relations via Motorsport Marketing,
hosting Key Accounts -
• $ Millions in New HERTZ Revenues
• 100% Satisfaction with experience
• 90% repeat Attendance [in Year 2]
• 75% enhanced Loyalty to HERTZ
• 63% increased their HERTZ buys
• HERTZ Employees more motivated
• HERTZ Sales Process more focused
• .…and more.
Example
CONFIDENTIAL 09
PARTNERSHIP WITH PORSCHE MOTORSPORT MARKETING
leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel
CONFIDENTIAL 10
Porsche Access / Opportunity Deliverables
• ADVERTISING assets• BRANDING assets• BUSINESS DEVELOPMENT opportunities• COMMUNICATIONS use rights• CUSTOMER CONTACT opportunities• DISPLAYS and exhibit opportunities• EVENTS access and participation• EXPERIENCES assets and opportunities• EXPOSURE activation• MARKETING programs and Promotions collaboration• PRESS / MEDIA RELATIONS exposure• SALES CALL HOSTING and hospitality access / assets• SOCIAL MARKETING activation
• PARTNERSHIP COUNCIL meetings for collaboration / ideation
PARTNERSHIP WITH PORSCHE MOTORSPORT MARKETING
leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel
CONFIDENTIAL 11
Porsche Touch-Points
PARTNERSHIP WITH PORSCHE MOTORSPORT MARKETING
leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel
CONFIDENTIAL 12
10 Formula 1 races, including 1 US, 2 Asia.
8 Porsche Cup Asia races.
8 WEC races, including 1 US, 2 Asia.
12 IMSA NAmerica races.
Hosting and Hospitality Events around the Globe.
PARTNERSHIP WITH PORSCHE MOTORSPORT MARKETING
leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel
CONFIDENTIAL 13
Beyond Motorsport. Access to the entire Porsche Lifestyle world.
• Dealers.
• Owners.
• Events.
• Experiences.
• Destinations.
• Travel.
• Media.
• And more.
PARTNERSHIP WITH PORSCHE MOTORSPORT MARKETING
leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel
CONFIDENTIAL 14
Partnership with new Porsche Driving Experience Centers.
• Atlanta, Los Angeles, Shanghai, Le Mans.
• Branding.
• Hosted Events.
• Marketing.
• Interaction.
• Media.
• And more.
PARTNERSHIP WITH PORSCHE MOTORSPORT MARKETING
leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel
CONFIDENTIAL 15
PARTNERSHIP WITH PORSCHE MOTORSPORT MARKETING
• BRANDING - on 600 Porsche customer race cars and 6 Porsche factory cars.
• VIP HOSTING and HOSPITALITY - at Porsche Motorsport Events.
• VIP ACCESS - to Porsche Factory, Museum, Motorsport HQ.
• PORSCHE EXPERIENCE CENTER EVENTS - in US, Shanghai, Le Mans.
• COMMUNICATIONS TOOLS - Porsche Advertising, PR, Marketing.
• CHRISTOPHORUS Owner Magazine Ad Space - for your advertisements.
• COMMUNICATIONS USE RIGHTS - for PARTNER Ads, PR, Marketing.
• PROMOTIONS PLANNING - Activities / Cars to drive PARTNER business.
• COMMERCIAL OPPORTUNITIES - Networking and Introductions.
Deliverables. Customized to PARTNER Needs and ROI.
leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel
CONFIDENTIAL 15
PARTNERSHIP WITH PORSCHE MOTORSPORT MARKETING
How We Look At Motorsport Marketing.
You do more than watch a race, you feel it in your bones. Sight, sound, fury fill the air.
Each lap inspires the passion of millions of fans. Every race is a ‘management-by-
objective’ case study. The race cars are marketing adrenalin.
All sport needs drama. And racing provides an excitement-charged overdose.
Speed, Technology, Humanity, Competition, Winning……..Life!
leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel
CONFIDENTIAL 16
PARTNERSHIP WITH PORSCHE MOTORSPORT MARKETING
http://www.porsche.com/international/motorsportandevents/motorsport/