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PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG
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Copyright © 2013 I-Han Huang. All Rights Reserved. No portion of this publication may be reproduced without express permission form.
I-HAN HUANG
_ P H O N E
202 834 9981
_ E M A I L
huang.ihan@gmail.com
_ W E B
ihanhuang.com
_ D E P A R T M E N T C H A I R
Mary Scott
_ C O U R S E
Senior Portfolio
_ I N S T R U C T O R
Mary Scott
_ P R I N T I N G & B I N D I N G
Blurb.com
_ P A P E R T E X T S T O C K
Mohawk Superfine
_ S C H O O L
Academy of Art University, School of Graphic Design79 New Montgomery St.San Francisco, CA 94105
_ T Y P E F A C E S
Din, Mecury Text
_ P H O T O G R A P H Y
I-Han Huang
_ S O F T W A R E
Adobe Creative Suite 6
For mom, dad, and my sister, I-Ting. And for my best friend, Maurice Chan. You always supported me no matter what I chose to do. Without you I could have never made this.
感謝我親愛的家人和陳先生。因為有你們一路上的
支持,我才能完成今天的一切。
Selected works by I-Han Huang Sitatum incture ptature nus aut re la experio nsenda culparum natisquodis sitibus nectus molut ut int, sum enissitium ducium quae nonsequam et volorep elique quatemporum que qui officit ratur, consedit, voluptur?
Eceptatiae nonsequae eria provid mo offic testrunt perat intio in nones ipsam, ut laboreh enditib eribuscium eos verrum esendae demquam, aturiandi rererrum fugit, si di omnis aut volorecum labore comnist pe doluptur, inctur ad que iur, ad qui rem utem faccus sequidel magnist ruptati isquia aut volor arum harum adi ati res aliquam et qui te corei-usa sitat que vellore rferfer ibeaque inim faceri dolorest, quodi restemp erovitet aut aut volupta tendebiti dolorem remquunt, seque raecae n
I-Han Huang
進入平面設計系,歷經的是一連串的挑戰。從包裝高爾夫球,食品,酒類
到生活用品,每一個項目對我來說都是一個挑戰。我從未接觸高爾夫球,
如何設計吸引人的高爾夫球包裝?我從沒喝過威士忌,怎麼表達威士忌濃
厚的品味? 我認為挑戰之前必然先做足準備。除了親身嘗試產品之外,
從觀察生活周遭的人事物也能得到靈感,深度的研究,找資料...等都是
接受挑戰前的必然準備,如此我才能大聲地說:我準備好了!
S P R I N G 2 0 1 3
Project: Love in the age of science
MADAM RUTHMARTA'S LOVE POTION01/07
p. 06-10
Project: Muji Enso clock
THE SIGNATURE ZEN ROLL02/07
p. 06-10
Project: Aston Martin home appliances
JAMES BOND'S FAVORITE ROAST BEEF04/07
p. 06-10
Project: Foursquare Identity
1, 2, 3 CHICKEN ALFREDO03/07
p. 06-10
Project: Highland Park Scotch Whisky
THE BOOTLEG SCOTCH05/07
p. 06-10
Group Project: Good Store
GOOD-FOR-YOU BREAKFASTS06/07
p. 06-10
Identity collection
SWEET CAKE POPS!07/07
p. 06-10
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PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG
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MADAM RUTHMARTA'S LOVE POTION
_ 2, 12 inch tall whisky bottles
_ 3 sheets of Epson Ultra Premium paper
_ 2 sheets of Moab Entrada papers
_ 1 piece of silver foil
_ 2 pieces of gold foil
_ 1 black cherry wood wine bottle box
_ 1 teaspoon of Googone oil
_ I N G R E D I E N T S
_ D I R E C T I O N S
The brand that I chose was Highland Park Scotch Single Malt Whisky. For the evolutionary design, I wanted to retain its signature qualities—the black label and color coding for different years, but also edit elements to create a balanced design that better communicates the whisky’s premium quality and its brand heritage.
For the revolutionary design, I wanted to focus on a 45-55 year-old whisky drinkers and to reach a higher price point. The design incorporated the il-lustration of the Highland Park Distillery where the best spirit in the world was produced to celebrate its rich brand heritage and craft.
_ B R I E F
Develop an evolutionary and a revolutionary design for spirits. The evolu-tionary design will include maintaining the current bottle shape, front and back labels and neck design.
15 weeks informativescientificpoetic
bookposterswatch cards
_ P R E P T I M E _ K E Y W O R D S _ D E L I V E R A B L E S
the nature and chemistry of romance
01/07_RECIPE NO .
_ P R O J E C T
Love in the age of science
PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG
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THE SIGNATURE ZEN ROLL
_ 2, 12 inch tall whisky bottles
_ 3 sheets of Epson Ultra Premium paper
_ 2 sheets of Moab Entrada papers
_ 1 piece of silver foil
_ 2 pieces of gold foil
_ 1 black cherry wood wine bottle box
_ 1 teaspoon of Googone oil
_ I N G R E D I E N T S
_ D I R E C T I O N S
The design of the clock was inspired by the zen garden, which stresses asymmetry, nature, profundity and tranquility. All these traits are consid-ered and I attempted to achieve these in the clock design. Enso in Japanese means circle, which is a concept strongly associated with zen.
The enso clock strives for simplisticity that will redefine how we think of time while retrieving the lost aesthetic in today’s digitized world. By plac-ing it in one’s personal space, it takes on the context which its being placed in. It should integrated seamlessly in various types of interior spaces, regardless of the material surrounding it in both office and home.
_ B R I E F
You are responsible for designing a clock and put the design into fabrica-tion. Based on your design, search for an existing brand that matches the concept, and design an appropriate package that will encase the clock.
4 weeks Japaneseminimalneat
clockpackage
_ P R E P T I M E _ K E Y W O R D S _ D E L I V E R A B L E S
redefine time through the eye of zen
02/07_RECIPE NO .
_ P R O J E C T
Muji Enso clock
PROJECT // MUJI ENSO CLOCK COURSE // PACKAGE DESIGN 3 INSTRUCTOR // THOMAS MCNULTY
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PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG
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11:00 AM
10:00 AM
8:00 AM
6:00 AM
7:00 AM
12:00 PM
2:00 PM
2:10 PM
2:25AM
7:20PM
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PROJECT // MUJI ENSO CLOCK COURSE // PACKAGE DESIGN 3 INSTRUCTOR // THOMAS MCNULTY
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PROJECT // MUJI ENSO CLOCK COURSE // PACKAGE DESIGN 3 INSTRUCTOR // THOMAS MCNULTY
PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG
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1, 2, 3 CHICKEN ALFREDO
_ 2, 12 inch tall whisky bottles
_ 3 sheets of Epson Ultra Premium paper
_ 2 sheets of Moab Entrada papers
_ 1 piece of silver foil
_ 2 pieces of gold foil
_ 1 black cherry wood wine bottle box
_ 1 teaspoon of Googone oil
_ I N G R E D I E N T S
_ D I R E C T I O N S
The brand that I chose was Highland Park Scotch Single Malt Whisky. For the evolutionary design, I wanted to retain its signature qualities—the black label and color coding for different years, but also edit elements to create a balanced design that better communicates the whisky’s premium quality and its brand heritage.
For the revolutionary design, I wanted to focus on a 45-55 year-old whisky drinkers and to reach a higher price point. The design incorporated the il-lustration of the Highland Park Distillery where the best spirit in the world was produced to celebrate its rich brand heritage and craft.
_ B R I E F
Develop an evolutionary and a revolutionary design for spirits. The evolu-tionary design will include maintaining the current bottle shape, front and back labels and neck design.
7 weeks social sharingfuncustomized
standard guideapplications
_ P R E P T I M E _ K E Y W O R D S _ D E L I V E R A B L E S
quick and easy to find what's nearby
03/07_RECIPE NO .
_ P R O J E C T
Foursquare iden-tity
PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG
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PORTFOLIO // CREATIVE RECIPEGRAPHIC DESIGNER // I-HAN HUANG CHAPTER // 05
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PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG
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JAMES BOND'S FAVORITE ROAST BEEF
_ 2, 12 inch tall whisky bottles
_ 3 sheets of Epson Ultra Premium paper
_ 2 sheets of Moab Entrada papers
_ 1 piece of silver foil
_ 2 pieces of gold foil
_ 1 black cherry wood wine bottle box
_ 1 teaspoon of Googone oil
_ I N G R E D I E N T S
_ D I R E C T I O N S
Aston Martin is well-known as James Bond’s gadget in the movie 007. A distinguished heritage, coupled with exceptional design, craftsmanship and quality, has made Aston Martin a globally recognised name with a repu-tation for understated style and elegance. With these unique qualities in mind, I wanted to create a home collection for the brand. These exclusive items have been carefully selected across a range of products from con-temporary trash can to technologically advanced razor, toaster to stunning silverware.
Each product would be shown with a sharp photography corresponding to the photography used in a Aston Martin model guide.
_ B R I E F
Create a new brand image and packaging system for five households appli-ances from a brand that currently does not produce household appliances, but may possibly do so.
4 weeks potentelegantluxurious
packaging
_ P R E P T I M E _ K E Y W O R D S _ D E L I V E R A B L E S
living your daily life like James Bond
04/07_RECIPE NO .
_ P R O J E C T
Aston Martin home appliances
PROJECT // ASTON MARTIN HOME APPLIANCES COURSE // PACKAGE DESIGN 3 INSTRUCTOR // THOMAS MCNULTY
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PROJECT // ASTON MARTIN HOME APPLIANCES COURSE // PACKAGE DESIGN 3 INSTRUCTOR // THOMAS MCNULTY
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PROJECT // ASTON MARTIN HOME APPLIANCES COURSE // PACKAGE DESIGN 3 INSTRUCTOR // THOMAS MCNULTY
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PROJECT // ASTON MARTIN HOME APPLIANCES COURSE // PACKAGE DESIGN 3 INSTRUCTOR // THOMAS MCNULTY
PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG
PAGE // 06
THE BOOTLEG SCOTCH
_ 2, 12 inch tall whisky bottles
_ 3 sheets of Epson Ultra Premium paper
_ 2 sheets of Moab Entrada papers
_ 1 piece of silver foil
_ 2 pieces of gold foil
_ 1 black cherry wood wine bottle box
_ 1 teaspoon of Googone oil
_ 2 oz of black spray paint
_ I N G R E D I E N T S
_ D I R E C T I O N S
The brand that I chose was Highland Park Scotch Single Malt Whisky. For the evolutionary design, I wanted to retain its signature qualities—the black label and color coding for different years, but also edit elements to create a balanced design that better communicates the whisky’s premium quality and its brand heritage.
For the revolutionary design, I wanted to focus on a 45-55 year-old whisky drinkers and to reach a higher price point. The design incorporated the il-lustration of the Highland Park Distillery where the best spirit in the world was produced to celebrate its rich brand heritage and craft.
_ B R I E F
Develop an evolutionary and a revolutionary design for spirits. The evolu-tionary design will include maintaining the current bottle shape, front and back labels and neck design.
5 weeks sophisticateddelicatesmoky
labelsgift box
_ P R E P T I M E _ K E Y W O R D S _ D E L I V E R A B L E S
the best spirit in the world
05/07_RECIPE NO .
_ P R O J E C T
Highland Park scotch whisky
PROJECT // HIGHLAND PARK SCOTCH WHISKY COURSE // PACKAGE DESIGN 4 INSTRUCTOR // THOMAS MCNULTY
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PROJECT // HIGHLAND PARK SCOTCH WHISKY COURSE // PACKAGE DESIGN 4 INSTRUCTOR // THOMAS MCNULTY
PAGE // 07
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PROJECT // HIGHLAND PARK SCOTCH WHISKY COURSE // PACKAGE DESIGN 4 INSTRUCTOR // THOMAS MCNULTY
PAGE // 07PAGE // 07
PROJECT // HIGHLAND PARK SCOTCH WHISKY COURSE // PACKAGE DESIGN 4 INSTRUCTOR // THOMAS MCNULTY
PAGE // 07PAGE // 07
PROJECT // HIGHLAND PARK SCOTCH WHISKY COURSE // PACKAGE DESIGN 4 INSTRUCTOR // THOMAS MCNULTY
PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG
PAGE // 06
GOOD-FOR-YOU BREAKFASTS
_ 2, 12 inch tall whisky bottles
_ 3 sheets of Epson Ultra Premium paper
_ 2 sheets of Moab Entrada papers
_ 1 piece of silver foil
_ 2 pieces of gold foil
_ 1 black cherry wood wine bottle box
_ 1 teaspoon of Googone oil
_ I N G R E D I E N T S
_ D I R E C T I O N S
We all have things that we like, and those are lifestyle enriching objects that can be for good. Good Store is geared toward the new geek generation. In a world where things too often don’t work, Good Store seeks a path that does. We are the alternative model. No dogma. No party lines. No borders. We care about what works—what is sustainable, prosperous, productive, creative, and just for all of us and each of us. The house brands aim to support that lifestyle with everyday living essen-tials while our private brand caters to; toddlers, families and people who want to enhance their sexual lives
_ B R I E F
Work as a group, creating a retail store brand, along with house brand and supporting private brand product lines. The store and its product should revolve around a central concept with a specific target market.
10 weeks goodinformativesustainable
packaging
_ P R E P T I M E _ K E Y W O R D S _ D E L I V E R A B L E S
working for a smarter and better world
06/07_RECIPE NO .
_ P R O J E C T
Good store
_ M E M B E R S
I-Han Huang
Fred Carriedo
Jessica Giboin
Lydia Mulyadi
Victoria Herrera
PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG
PAGE // 06
STORE BRANDS
NAME //Good Home
CATEGORY //Home supplies
TARGET AUDIENCE //25-50 Families
USP //Conscious everyday products at an affordable price for the traditional but modern families.
NAME //Good Health
CATEGORY //Pharmacy & Nutrition
TARGET AUDIENCE //25-50 Families
USP //Conscious everyday products at an affordable price for the traditional but modern families.
NAME //Good Pet
CATEGORY //Pet supplies
TARGET AUDIENCE //Dog & cats owners
USP //Conscious everyday products at an affordable price for the traditional but modern families.
NAME //Good Kitchen
CATEGORY //Kitchen Supplies
TARGET AUDIENCE //25-50 Families
USP //Conscious everyday products at an affordable price for the traditional but modern families.
NAME //Good Outdoor
CATEGORY //Outdoor entainment
TARGET AUDIENCE //25-45 Families
USP //Conscious everyday products at an affordable price for the traditional but modern families.
PAGE // 07
PRIVATE BRANDS
INTIMATE
RASCALS
NAME //Rascals
CATEGORY //Toys & books
TARGET AUDIENCE //3-10 Children
USP //Safe and educational products that will help toddlers to inspire learning and imagination.
NUMBERS
NAME //Numbers
CATEGORY //Pantry food
TARGET AUDIENCE //25–50 Families
USP //Bring in diverse and traditional pantry foods in a healthier and organic approach.
NAME //Intimate
CATEGORY //Sexual
TARGET AUDIENCE //25–50 Families
USP //Bring in diverse and traditional pantry foods in a healthier and organic approach.
PROJECT // GOOD STORE COURSE // PACKAGE DESIGN 4INSTRUCTOR // THOMAS MCNULTY
PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG
PAGE // 06
01SPICES
-04BAKING
-
02SPREADS
-05SNACKS
-
03SOUPS
-06OILS
-
PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG
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SWEET CAKE POPS
a collection of logos
07/07_RECIPE NO .
_ P R O J E C T
Identity collection
PAGE // 07
PROJECT // IDENTITY COLLECTION COURSE // BFA IN GRAPHIC DESIGNSCHOOL // ACADEMY OF ART UNIVERSITY
PAGE // 07
PROJECT // IDENTITY COLLECTION COURSE // BFA IN GRAPHIC DESIGNSCHOOL // ACADEMY OF ART UNIVERSITY
PAGE // 07
PROJECT // IDENTITY COLLECTION COURSE // BFA IN GRAPHIC DESIGNSCHOOL // ACADEMY OF ART UNIVERSITY
PAGE // 07
_ FAMILY _ TEACHERS _ FRIENDS
fathermotherI-Tinggrandmotheruncle Don auntie JingLynn ChienPhil Chien
Mary ScottThomas McNultyDarrell HaydenChristine GeorgeAriel GreyDavid HakeRoger Swee
Maurice ChanTheresa YenEmily MassaRosilyn LinJean YuanErica ChiangDebby ChangChi HuangErica HuangMatt AuGirija BhomawatLeanne Shepel