Post on 26-Feb-2016
description
transcript
Position company to acquire desired business image
4.05
Describe how Venues attract customers.
VENUE ATTRACTIVENESS is NECESSARY to
ATTRACT and RETAIN ATTENDEEShttp://www.metacafe.com/watch/3203592/nfl_on_fox_cowboys_stadium_tour/
http://www.theverge.com/2012/9/24/3382066/brooklyn-nets-barclays-center-the-most-high-tech-stadium-in-sports
http://www.youtube.com/watch?v=EUs70OZnqpc
http://www.youtube.com/watch?v=_uFt-wEj7jY
http://www.youtube.com/watch?v=DV4oeYIDNLk
ELEMENTS CONTRIBUTING TO
VENUE ATTRACTIVENESS 1. The FACILITY– Accessibility
• Public transportation• Handicap accessible
– Surrounding area• Entertainment• Shopping
– Parking• Easy, Inexpensive, Abundant
– Design/layout• Historic or State of the art
– Amenities• Suites, Playgrounds, Attractions
– Traffic Patterns• Easy to access
– Cleanliness
Design/layout• Well marked signs• Number of entrances/exits• Unobstructed views from seats• East to find seats• Wide seats for comfort• Modern scoreboard(s)• Building appearance• Sound system• Concessions and bathrooms
are convenient to locate
Amenities• Adequate bathrooms for men
and women (and families)• Number of concessions • Types of food • Amount of parking spaces• Public Transportation• Club level amenities • Wi-Fi - ATM• Cup holders
The Facility . . .
ELEMENTS CONTRIBUTING TO VENUE ATTRACTIVENESS
2. PERSONNEL– Adequate amount of workers– Friendly and helpful– Knowledgeable
3. SENSE OF SECURITY– Customers want to feel safe– Will not attend events in unsafe areas– http://video.foxbusiness.com/v/2667657054001/securing-sports-stadiums/
Personnel• Personnel can assist to
maintain attractiveness of venue and improve the experience for attendees
• Maintenance • Parking • Ushers• Ticket Sales/taker• Concession • Gate & section
Security• Security can assist to maintain
attractiveness of venue and improve the experience for attendees
• Security guards & police• First Aid – DD programs• Lost and found –
– items or children!• Announcements/paging
• If a facility is not secure, people will not attend to avoid dangerous situations
4.05 Activity • Choose a sports or entertainment event
– concert, game, theatre play.• Design and create a KIOSK that you would see at this event.
– Kiosk = a small freestanding booth• Examples:
– Concession stand– Merchandise Stand (Hats, sweaters, posters, t-shirts, CDs)– Promotional Stand (sign up today and receive a free t-shirt)
• Show the proper way to display merchandise (physical layout).• Color your Kiosk• Provide Prices• Where would your Kiosk be located – in what part of the
stadium?– entrance/exit, near the restrooms, what section?
EXPLAIN AND SELECT VENUE SIGNAGE
4.06
PURPOSES of SIGNAGE• INCREASES BRAND AWARENESS
– Exposure to large numbers of attendees
– Ex: Logo signage on outfield stadium wall during televised games
• Provide useful information to audience
– What products are available at the venue?
– Where products are available?
– What businesses sponsor the team?
• Keep audience engaged
– Moving Video Scoreboard
– Replays, trivia, games, music, graphics, ads, score updates
• Increase revenue through PROMOTIONS– Businesses strive to EXPOSE LOGO IN THE BEST PLACE to MAXIMIZE REPEAT OR LONG-TERM EXPOSURE
TYPES of SIGNAGE
• Dasher Boards
• Floor graphicshttp://www.youtube.com/watch?v=tFWWNd6a2DE
• A-frames
• Rotational courtside messages
TYPES of SIGNAGE
• Banners
• Sideline billboards
• Electronic Message Boards
LOCATION of PROMOTIONAL SIGNAGE
• Scoreboard• Sideline• RACECARS– Logos on the hood of a racecar maximizes logo
exposure to TV and race audience• Equipment• Uniform/attire
What promotional signage do you see?
What promotional signage do you see?
What promotional signage do you see?
Creative Signage
4.06 Activity
1. Choose a company to advertise for2. Select a venue/stadium of whose signage to use
for the advertisement– It MUST have the same target market for both the
company and the venue3. Select what type of signage to use4. Select the location of the signage5. Create/Draw a visual graphic of what your
signage will look like