BUSINESS MODELSPosition yourself for success.

WHAT I KNOW

• No holding back... it’s for my staff

• My goals

• Massive brain dump

• Ask “how can I apply this?”

• Looking back when...

PLAN OF ATTACK

• Define your objectives

• You’re not building for building sake

• You’re running/building a business

• Adding value

• Building for the long term

HOUSE OF CARDS

• The Adsense Adventure (multiple $3000 p/m accounts)

• Public domain selling $17 ebooks

• Mr. Hemorrhoids

• $3000 / $30 = 100 copies

• 100 copies / 5% = 2000 people

• 2000 / 10% = 20,000 break-even

SKINNING A CAT

• Plenty of ways to be successful online

• Pick one, ad value and master it

INFORMATION PRODUCTS

• High profit margin

• Find or become an expert

• Building a funnel (www.ultimatetradingsystems.org)

• Lead generator, mid-range course, high-range course, coaching

• uts, tsr, mpsg, tytp, stot, otm

ECOMMERCE

• Higher turnover, less margins

• Biggest SEO opportunities (1000 uniques a day)

• Onpage + internal linking is key (www.planet13.com.au)

SELLING SERVICES

• Selling time for dollars - sell them high

• Easy opportunity - do it well

• Free report + optin + videos

• www.melbourneSEOservices.com + www.thedentists.com.au

THE NEVER FAIL SYSTEM

• Pick a niche

• Build a list

• Ask what they want

• Market an affiliate product

• Create your own better product

CREATE THE MACHINE

• Is the money in the backend?

• Automate your backend

• Know the value of a client

• Know your cost to acquire a client

• Focus on lead generation

DAVE’S HOT TIPS

• Competition is good - e.g. the stock market

• High ticket is just as easy to sell as low ticket, sometimes easier

• No niche? Don’t start with “internet marketing” niche - I moved to local business

FOCUS, FOCUS, FOCUS

• ABC ABC ABC

• AAA BBB CCC

• I’ve been guilty of this one

JUST PICK ONE

• Information products

• Ecommerce

• Selling Services

• Your secret system

80/20 RULE

• Quit looking for the holy grail, build something of value

• Know your business model’s numbers

• Work on your best ideas

• Focus is the secret to success

QUESTIONS