Post on 05-Jul-2015
description
transcript
A pound around the worldTeaching kids the value of money
4th December 2011
Goncalo
Ribeiro
Irene
Gavalda
Eze
Vidra
Ankoor
Patel
Graham
Smith
Dror
Dayan
Kids are under increasing pressure to
spend money…
TV and friends influence them to have
the right clothes, toys, brands…
And parents face a problem:
How to teach their kids the value of money?
After some brainstorming, we decided 0n a
game to convey the message to kids…
Problem Solution
GameGame
And we started working on the
game mechanics
We used wireframes to structure
our concept.
Our creative process was all designed
around our customers – Kids.
Our research showed that similar games like
Money Metropolis have a cartoony, saturated
look and feel.
To differentiate our game and focus on the
message (how much is a pound worth), we
went for a clean and minimal look and feel.
inspired in the colored books.
We created a mascot, levels around the world and
virtual good rewards in the form of stamps.
Our goal is to surprise the users with just how
far £1 can go around the world
Thank you!
We welcome your help:
pound-around-the-world@googlegroups.com