POWER & BEAUTY Packaging Design Concept I Design by GROUP SG4 I BalticDesignSchool

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▬▬▬▬▬▬▬▬ PROJECT ONE ▬▬▬▬▬▬▬▬ During the extensive program at BalticDesignSchool groups has been discovering a new packaging design possibility for SlavFood® , FMCG baby food company from Belarus (Abibok™) in a new R&D project. SlavFood® is about to enter market with new pouch packaging product. Following the main marketing strategy for baby products delivered by the company,project groups has a chance to find and discover a new direction and new strategy. Design should be distinctive line of new packaging from the existing competitors and preserve at the same time valuable details and visual codes, important for the baby food users. Project has been divided in 3 phases: Marketing. Design. Presentation. ▬▬▬▬▬▬▬▬ ON TRACK ▬▬▬▬▬▬▬▬ Entire project in the following presentation has been done for 4 days Presenation enhanced with video presentation. See at: https://vimeo.com/channels/balticdesignschool/81437293 https://vimeo.com/channels/balticdesignschool/81426157 ▬▬▬▬▬▬▬▬ CREDITS ▬▬▬▬▬▬▬▬ GROUP SG4 CREW Marketing strategy,concept,design,2D visualisation,mock-up: Igor Lipnitsky Alexey Limonov ▬▬▬▬▬▬▬▬▬▬▬ ADDITIONAL CREDITS ▬▬▬▬▬▬▬▬▬▬▬ Casting, video & post-production Igor Lipnitsky Alexey Limonov Operator Julia Malkovich ▬▬▬▬▬▬▬▬▬▬▬ ABOUT ▬▬▬▬▬▬▬▬▬▬▬ BalticDesignSchool is creative space focused on close collaboration between professional designer's and FMCG/non-FMCG companies, discovering new possibilities in packaging design,identity and interaction using R&D projects as comprehensive tool for solving business and educational challenges. ▬▬▬▬▬▬▬▬▬▬▬ CHANNELS ▬▬▬▬▬▬▬▬▬▬▬ ◼BalticDesignSchool cargocollective.com/balticdesignschool ◼Vimeo I BalticDesignSchool vimeo.com/balticdesignschool/channels ◼SlideShare I BalticDesignSchool slideshare.net/BalticDesignSchool ◼Facebook I BalticDesignSchool facebook.com/pages/Baltic-Design-School/399991033399093 ◼Twitter I BalticDesignSchool twitter.com/baltic_design ▬▬▬▬▬▬▬▬▬▬▬ SUPPORTED BY ▬▬▬▬▬▬▬▬▬▬▬ SLAVFOOD SAMSUNG REDGRAPHIC PUBLICIS HEPTA BUNGALOW™ MARKETING.BY ▬▬▬▬▬▬▬▬▬ All registered trademarks or trademarks are property of their respective owners ▬▬▬▬▬▬▬▬▬ © 2012-2013 BalticDesignSchool Minsk - Vilnius - Riga

transcript

SG4special group

bla bla bla ...

Boys and girls

Dad doesn't like

Dad loves

Mom doesn't like

Mom loves

Power Beauty

... great in little

special group SG4Concept design by Igor Lipnitsky and Aleksey Limonov

Baltic Design School

Minsk-Vilnius-Riga I 2013

link to video:

http://www.youtube.com/watch?v=jy65lTRcL-M

http://www.youtube.com/watch?v=Gi7FLLtWpKU