POWER OF SEGMENTATION THAT FOREVER CHANGE THE WORLD OF DIGITAL CREATIVITY

Mass media (one fits all)

Targeted by platform tools

NAIL THEM

JUST LIKE

FINGER PRINT

DIFFERENTIATION

HOW ?

AWARENESS

MORE

SPECIFIC

TARGET

interest

behavior

tension

need

interest

behavior

tension

need

ASKING THE RIGHT QUESTION

DEFINE THE RIGHT TENSION

TELL THEM THE RIGHT STORY

Segmentation means

“GROUPING AUDIENCE”

#

SEGMENTATION

to create

RELATIONSHIP

TRAVEL SPORTS & DANCING FOOD INSPIRE

#SEGMENTATION

is all about

CREATIVITY & SENSE OF BUSINESS

What make

people

change their

mobile

network ?

interest

tension

with old

network

A B C D E F

tension

with old

network

SEGMENTED

by

TENSION

TACKLE TO THE RIGHT ANGLE

HIGHER OPPORTUNITY TO

CONVERSION

#

DIGITAL CAMPAIGN

to be

CONVERSION TOOLS

INVEST&

HARVEST

how are we doing in

BUSINESS

interestinterest

consumption

Getting info via digital platform

PANEL

BRAND

LAPSED

BRAND

LOYALIST MORE

TARGETED

ACTION

PLAN

BRAND

SWITCHER

NON-CATEGORY

CONSUMERS

#DIGITAL CAMPAIGN AS

VALUABLE ASSET WITH CLEAR ACTION PLANTO THE BUSINESS

when

DIGITAL GET CROSSED WITH OTHER KNOW HOW

BUSINESS

MINDEST

INVENTIVE with OTHER KNOW HOW

REAL

DIGITAL &

TECH SAVVY

More meticulous thought means more in business

LIMITLESS POTENTIAL FOR MAGNIFICENT IMPACT