Powerful Learning Games You Can Build in a Day - ASTD ICE 2014

transcript

POWERFUL LEARNING GAMESYOU CAN BUILD IN A DAY

WELCOME!

Sharon BollerPresident &

Chief Product Officer

Using Twitter? Follow along: @thekguru

Steven BollerMarketing Director

WHO IS BLP?

For 20 years, Bottom-Line Performance has

passionately pursued a single goal:

Create the right learning solution for each client

we serve.

www.bottomlineperformance.com info@bottomlineperformance.com

WHO ARE YOU? Someone who….

Enjoys games?A

B Designs learning solutions?

C Wants to bring a game-based solution in-house?

D Is none of the above (Please share)

The challenge of remembering & how games help

Case study: ExactTarget & the Guru

How to get more info

Other clients and

testimonialsLet’s create a

OUR GAME PLAN

ORGANIZATIONS’ BIGGEST CHALLENGES

Product knowledge

Industry facts Policies and

procedures Research data Sales messages

THE COST OF NOT REMEMBERING

WHAT DO LEARNERS REMEMBER?

HOW MUCH WILL PEOPLE FORGET?

30% in 3 to 6 days’ time

90% (or more) in 3 to 6 days’ time

30%, 60%, 90%???

WHAT PERCENTAGE IS OKAY?

Which 30% of your content are you okay with people forgetting?

Remembering is HARD. Forgetting is EASY.

What’s Required to Learn?

MotivationRelevant Practice

Specific, timely feedback

Ability to retrieve later

WHAT’S REQUIRED TO LEARN?

FOUR STRATEGIES TO FOSTER LONG-TERM RETENTION

① Provide frequent, spaced intervals of learning instead of “glops” or “unrepeated waves.”

② Provide multiple repetitions.

③ Provide immediate feedback for mistakes, and make sure learners get it right before moving forward.

④ Use stories to drive the learning experience.

SIGN UP TO RECEIVE A WHITE PAPER ON REMEMBERING

Learning Element Game Elements that Match

Motivation Game goals, PBLs, levels, flow, the “fun”

Relevant practice Game mechanics (aka rules), story, challenges, game theme.

Feedback Rewards and consequences

Retrieval laterRepetitionSpaced learningRelevant practice

GAMES HELP!

An activity with a defined goal or challenge, rules that guide achievement of the goal, interactivity with either other players or the game environment (or both), and feedback mechanisms that give clear cues as to how well or poorly you are performing. Playing results in a quantifiable outcome (you win/you lose, you hit the target, etc). Usually generates an emotional reaction in players.

WHAT DO WE MEAN BY GAME

They can be very expensive to do.

They require game design expertise

They can require a lot of other expertise,

too, in terms of programming skills.

SCARY STAT: Gartner: 80% of gamification initiatives will fail.

VERY COOL, BUT…

• Percentage of info people may forget in 3-

6 days’ time?

• Four elements req’d for learning?

• Four design strategies for improving

retention of info being taught?

NOW. CAN YOU REMEMBER?

Other clients and

OUR GAME PLAN

OUR PARTNER: ExactTarget

Business Challenge: Increase sales pipeline and increase first-call support resolution.

Training Goal: Sales and support team members can identify product facts, terminology, and industry facts in support of the product launch. They can answer customer questions and explain the basics of mobile marketing.

THE BUSINESS CHALLENGE & TRAINING GOAL

ExactTarget used a Knowledge Guru game that covered all key topics (industry, product,

messaging) through the use of spaced repetition as part of its game design.

OUR SOLUTION

LEARN while they play.

TRACK what’s being learned – and identify what’s not being learned.

REMEMBER what they learned.

KNOWLEDGE GURU GIVES PEOPLE A WAY TO…

USE STORIES TO DRIVE THE LEARNING EXPERIENCE

LIMIT LEARNER CONTROL AND MAXIMIZE VISUALS/AESTHETICS

Within each TOPIC, 1 to 5 LEARNING OBJECTIVES that specify what learner should know or do

TOPICS (up to 4); broad categories associated with what people need to know or do.

For each learning objective, at least one QUESTION SET. A question set is 3 questions – each an iteration of the other one.

PROVIDE MULTIPLE REPETITIONS WITH QUESTION SETS

Let’s see it in action

Distinguish between SMS (Short Message Service) and MTA (Mail Transfer Agent)

Learning Objective

Iteration A Iteration B Iteration C

One iteration per path. Learners climb all three paths to achieve Topic Mastery.

Question Sets Offer Repetition

SMS = short message service. MTA = mail transfer agent. Which one is associated with text messaging?

Repetition Builds Memory

You just received a text message from a friend. How was the message transmitted?

You are a mobile customer who has opted in to receive updates to your local bus route via text. Will these be delivered via SMS or MTA?

QUESTIONS IN ACTION

PROVIDE IMMEDIATE FEEDBACK FOR MISTAKES

MAKE LEARNERS GET QUESTIONS RIGHT BEFORE MOVING FORWARD

Points, Badges, Leaderboards

Macro Spacing

• Guru Grab Bag offers an additional, delayed repetition or “macro” spacing of content.

KNOWLEDGE GURU REPORTING

I’m a pretty competitive person, so challenging myself to get

one of the top scores added a layer of fun to learning about

the product.The repetition of the different paths helped me

retain the information.

The game was great! It was a fun way to learn about

MobileConnect. I enjoyed the scenario-type questions,

which put it all in perspective.

TESTIMONIALS: ExactTarget Players

BUSINESS RESULTSQuicker pipeline built: “Of all the launches done in the two years previous to the MobileConnect launch, the sales team built one of the quickest pipelines for this product.”

Dramatic increase in first-call support resolution.

Greatly increased contract values.

• Who was the customer in the case study?

• What business challenge did they want to

resolve?

• How did Knowledge Guru help them

remember?

NOW. CAN YOU REMEMBER?

Other clients and

OUR GAME PLAN

Rated game 4.93 out of 5 in terms of its value as a learning experience

Players averaged 3.5 hours of play.

TESTIMONIAL: Cisco Systems

Rated use of repetition 4.93 out of 5 in terms of the value it provided in building long-

term memory.

TESTIMONIAL: Cisco Systems

I thought the game was excellent. Great way to study

and reinforce learning. Should be implemented for

each technical module.

TESTIMONIAL: Cisco Player

I played…and found it very interesting and fun. It’s a powerful education tool.

Hope it will be available for other key crops/pests.

TESTIMONIAL: Dow AgroSciences

“Yesterday, our production manager tested Safety Guru and he is-let’s say-a traditional learner. But he came into my office and said he had a great time and he saw lots of added value to the approach.”– Mathias Vermeulen

TESTIMONIAL: FrieslandCampina

The feedback for Knowledge Guru has been amazing and folks have really enjoyed the fun and interactive training.– Kristen Pela

TESTIMONIAL: Johnson&Johnson

"Knowledge Guru is a true out of the box solution that is very easy to use. It is easy to administer… plus participants found it fun and exciting to play. It provides a true turnkey approach to gamification.” — Harvey Menden

TESTIMONIAL: Kimberly-Clark

Other clients and

OUR GAME PLAN

Step 1 – Hold Design Meeting

Step 2 – Create Design Document

Step 3 – Use Game Creation Wizard

SIGN UP TO RECEIVE A FULL DESIGN DOCUMENT

BUILD A GAME

See and play all the theme packs:http://www.theknowledgeguru.com/play/

LIVE DEMO

Other clients and

OUR GAME PLAN

WANT TO SCHEDULE A PRIVATE WALK-THROUGH & IN-DEPTH DEMO?

GO HERE:theknowledgeguru.com/demo

Get in touch:@thekguru

guru@theknowledgeguru.com

317-861-7326

THANKS FOR PLAYING!

GAME CREATION WIZARD

EDIT TOPICS

VIEW QUESTION SETS

EDIT QUESTIONS

PREVIEW QUESTIONS

EXPORT QUESTIONS

MAKE YOUR GAME LIVE

Powerful Learning Games You Can Build in a Day - ASTD ICE 2014

Education