Post on 27-Jan-2015
description
transcript
Date Sept 2009
2
Noa UK Headlines – September 2009
More visitors – more appetite for news
Total unique visitors – 46.4 m. Up 3% on month, up 29% on yearWeekday unique visitors – up 4% on month, up 16% on yearSaturday UVs – up 6% on month, up 27% on yearSunday UVs – up 5% on month, up 18% on yearTotal dwell time – down 6% on monthVisits via mobile (global) – 1.7m, down 10% on monthMost popular time – 1p.m. Weekdays; 10 a.m. Saturdays; 8 p.m. SundaysPopular sections – News share up 19% on 2008, Culture* share up 22%Entry points – News section 21% more popular as entry point
*Entertainment/Film//TV/Books/Arts/Theatre/Media/Music
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Noa Global Headlines – September 2009
More visitors – more appetite for news
Total unique visitors – 127.4 m. Up 6% on month, up 128% on yearWeekday unique visitors – up 4% on month, up 13% on yearSaturday UVs – up 2% on month, up 15% on yearSunday UVs – up 2% on month, up 213% on year Total dwell time – down 3% on monthVisits via mobile (global) – 1.7m, down 10% on monthMost popular time – 1p.m. Weekdays; 10 a.m. Saturdays; 8 p.m. SundaysPopular sections – News share up 6% on 2008, Culture* share up 17%Entry points – Home Pages 18% more popular as entry point
*Entertainment/Film//TV/Books/Arts/Theatre/Media/Music
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Noa Headlines – September 2009
The spikesUK online newspaper users follow the news
Highest weekly UV – w/c 7th. 3 convicted of plot to bomb airlinersHighest daily UV – 28th. Suicide verdict on mum hounded by yobs. Polanski arrest,
Baroness Scotland cleaner controversy.News coverage – 30th . Cervical cancer jab death, Brown’s conference speech
Culture – 28th ? Robbie Williams rejoins Take That??Personal Finance – 28th. Chaos on money markets
Sport – 1st . Eduardo ban in football “diving” controversyScience/Tech/nature – 8th . Breakthrough in fight against Alzheimers
Global sci/tech visits hit 4.8 times daily average for month Commentary – 28th Sept. Mandelson and Brown at Labour conference
Politics – 30th. Brown’s conference speechBusiness/Finance – 22nd. Lord Turner attacks City traders
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Unique Visitors & Visits – millions Sept 2009
46.4
127.4
106.2
240.1
Unique Visitors Visits
UK UV Global UV
84.2m net UVs – Globally27.7m net UVs – UK
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Unique Visitors millions – Sept 2009 by day
UK UV Global UV
9
Unique Visitors millions- Weekday Sept 2009
11
Total Dwell Time – Millions Minutes Sept 2009
12
% Dwell Time* Sept 2009
> 10 Min
4 - 10 Min
2 – 4 Min
1 – 2 Min
< 1 Min
9 mins 25 secs 9 mins 10 secsTotal dwell time/visits more than 1 page view
26 mins 46 secs 21 mins 32 secsTotal dwell time/UVmore than 1 page view
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Average Unique Visitors by Hour of Day – Weekdays Sept 2009
midnightUK AVG UV Global AVG UV Global AVG UV All Week
15
Average Unique Visitors by Hour of Day – Saturday Sept 2009
UK AVG UV Global AVG UV Global AVG UV All Week midnight
16
Average Unique Visitors by Hour of Day – Sunday Aug 2009
UK AVG UV Global AVG UV Global AVG UV All Week midnight
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Most Popular Sections – Aug 2009 % of Unique Visitors visiting each section
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Most Popular Sections Sept 2009
Page Group Page Sub Group UK % of UV Global % of UV
Homepage Homepage 33.1 23.5
News News/Domestic News/International News 38.7 41.6
Sport Sport 16.9 13.5
Business & Finance Business/Finance 5.2 3.4
LifestyleWoman & Fashion/Travel/Motoring/Health/ Lifestyle/Food & Drink/Gardening/Education
20.3 16.4
CultureEntertainment/Film & TV/Books/Arts/ Theatre/Media/Music
32.0 29.9
Personal Finance Personal Finance/Home & Property 4.9 2.5
Science Technology& Nature
Technology/Environment/Science 5.9 8.9
Commentary Commentary 5.0 4.3
ServiceGames/Classified/Blogs & Forums/ Registration & Login
12.9 7.9
Politics Politics 3.1 2.2
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Monthly Unique Visitors 000s: Sep 2009
53,047
29,998
20,878
17,184
38,032
3,190
11,369
10,114
2,827
5,490
4,347
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UK Monthly Unique Visitors 000s: Sept 2009
22
Daily Unique Visitors 000s: Sept 2009
2,134
2,542
976
995
1,959
139
446
491
133
268
210
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UK Daily Unique Visitors 000s: Sept 2009
25
Most Popular Entry Points Sep 2009
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Online national Newspapers accessed via mobileSept 2009 based on global visits
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Online National Newspapers accessed via mobile Sept 2009
1,703,399 = 0.71% of Total global visits
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Global Top 10 Referring Domains – Sept 2009
Referring Domain - GlobalSum Of Unique
VisitorsSearch Engines - Global
Sum Of Unique Visitors
Direct Traffic 33,360,433 Google 50,067,209
Drudgereport.com 7,692,503 Yahoo 5,720,880
Facebook.com 1,709,547 MSN 2,499,953
Yahoo.com 1,412,214 AOL 660,151
Stumbleupon.com 1,335,894 ASK.com 344,053
bbc.co.uk 1,141,451 Search.bt.com 115,301
Digg.com 1,084,835 Virginmedia.com 111,201
Wikipedia.co.uk 861,099 Search.conduit.com 64,940
Fark.com 742,508 Search.mywebsearch.com 46,164
Reddit.com 662,338 Search.orange.co.uk 42,600
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UK Top 10 Referring Domains – Sept 2009
Referring Domain - UKSum Of Unique
VisitorsSearch Engines - UK
Sum Of Unique Visitors
Direct Traffic 14,448,121 Google 23,011,715
News.bbc.co.uk 696,146 Yahoo 2,356,191
Facebook.com 508,798 MSN 1,347,707
en.wikipedia.org 281,162 AOL 424,327
Twitter.com 181,716 ASK.com 208,034
newsnow.co.uk 164,703 Search.bt.com 115,287
bbc.co.uk 134,414 Virginmedia.com 99,382
Drudgereport.com 128,516 Search.orange.co.uk 42,591
Digitalspy.co.uk 95,515 Search1.sky.com 37.202
Stumbleupon.com 95,259 Search.conduit.com 26,461
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1 THE SUN 26 TIMESONLINE 51 DREAMTEAMFC 76 CASTER SEMENYA
2 DAILY MAIL 27 DREAM TEAM 52 WWW.THESUN.CO.UK 77 MIRROR NEWSPAPER
3 GUARDIAN 28 THE INDEPENDENT 53THE GUARDIAN NEWSPAPER
78 KINDRED SPIRITS
4 SUN 29 EVENING STANDARD 54 BIG BROTHER 79 THE SUN ONLINE
5 THE TIMES 30 MIRROR 55 PAGE3.COM 80 SUN NEWSPAPER UK
6 THE SUN NEWSPAPER 31 SUNDAY TIMES 56 SUN NEWS 81 SUSAN BOYLE
7 TIMES 32 MAIL ON SUNDAY 57 DAILY MAIL ONLINE 82 TELEGRAPH JOBS
8 THE GUARDIAN 33 DAILY RECORD 58 GUARDIAN UNLIMITED 83 DAILY MIRROR UK
9 TIMES ONLINE 34 THE SUN DREAM TEAM 59 GUARDIAN FOOTBALL 84 TIMESONLINE.CO.UK
10 THESUN 35 THESUN.CO.UK 60 SUN ONLINE 85 THETIMES
11 SUN NEWSPAPER 36 THE TIMES ONLINE 61 GUARDIAN.CO.UK 86 DAILY MAIL NEWSPAPER
12 GUARDIAN JOBS 37 THE SUN UK 62 LONDON SUN 87 UK SUN
13 DAILY MIRROR 38 GUARDIAN NEWSPAPER 63 SUNDAY MAIL 88 THISISMONEY
14 DAILYMAIL 39 DREAMTEAM 64 THE DAILY MIRROR 89 NEWS
15 THE DAILY MAIL 40 SUNDAY MIRROR 65 GUARDIAN UK 90 JOBS
16 THE MAIL 41 LONDON TIMES 66 TIMES ON LINE 91 PAGE 3 GIRLS
17 PAGE 3 42 MAILONLINE 67 WWW.DAILYMAIL.CO.UK 92 THE DAILY MAIL UK
18 MAIL ONLINE 43 DERREN BROWN 68 THE MAIL ONLINE 93 THE GUARDIAN JOBS
19 MAIL 44 CROP CIRCLES 69 THE OBSERVER 94DAILY MAIL FANTASY FOOTBALL
20 INDEPENDENT 45 KATIE PRICE 70 THIS IS LONDON 95 JAYCEE LEE DUGARD
21 THE MIRROR 46 DAILYMAIL.CO.UK 71 THIS IS MONEY 96 HOROSCOPES
22 SUN DREAM TEAM 47 FEMAIL 72 ENCOUNTERS 97 GUARDIAN ONLINE
23 DAILY MAIL UK 48 SUN UK 73DERREN BROWN LOTTERY
98INDEPENDENT NEWSPAPER
24 DAILY MAIL NEWS 49 KANYE WEST 74 MAIL ON LINE 99 THE SUNDAY TIMES
25 PAGE3 50 OBSERVER 75 SUNDREAMTEAM 100 THISISLONDON
Top Global Search Words – Sept 2009
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1 THE SUN 26 PAGE 3 51 THIS IS MONEY 76 DAILY MIRROR UK
2 DAILY MAIL 27 TIMESONLINE 52 SUN ONLINE 77 THISISLONDON
3 GUARDIAN 28 THE SUN DREAM TEAM 53 SUNDREAMTEAM 78 GUARDIAN ONLINE
4 SUN 29 MAIL ON SUNDAY 54 WWW.THESUN.CO.UK 79 INDEPENDENT NEWSPAPER
5 THE SUN NEWSPAPER 30 DAILY RECORD 55 THE MAIL ONLINE 80 SUNDAY PEOPLE
6 THE TIMES 31 THE INDEPENDENT 56 KINDRED SPIRITS 81 DAILY MAIL NEWSPAPER
7 TIMES 32 SUNDAY TIMES 57 DERREN BROWN LOTTERY 82 THE MIRROR NEWSPAPER
8GUARDIAN JOBS
33DREAMTEAM
58THE GUARDIAN NEWSPAPER 83
WWW.DAILYMAIL.CO.UK
9 TIMES ONLINE 34 THE TIMES ONLINE 59 THIS IS LONDON 84 MIRROR BINGO
10 THE GUARDIAN 35 DAILY MAIL UK 60 TELEGRAPH JOBS 85 TIMES ENCOUNTERS
11 SUN NEWSPAPER 36 SUNDAY MIRROR 61 THE DAILY MIRROR 86 MEDIA GUARDIAN
12 THESUN 37 GUARDIAN NEWSPAPER 62 JOBS 87 THETIMES
13 DAILY MIRROR 38 DERREN BROWN63
NEWS88
PETER ANDRE
14 THE MAIL 39 PAGE3 64 THISISMONEY 89 TIMESONLINE.CO.UK
15 MAIL 40 THESUN.CO.UK 65 TIMES ON LINE 90 DREAM TEAM FC
16 THE DAILY MAIL 41 KATIE PRICE 66 MIRROR NEWSPAPER 91 STRICTLY COME DANCING
17 DAILYMAIL 42 DREAMTEAMFC 67 THE GUARDIAN JOBS 92 GUARDIAN JOBS UK
18 MAIL ONLINE 43 FEMAIL 68 GUARDIAN UNLIMITED 93 SUN DREAMTEAM
19 SUN DREAM TEAM 44 MAILONLINE 69 MAIL ON LINE 94 ENCOUNTERS DATING
20THE MIRROR
45BIG BROTHER
70DAILY MAIL FANTASY FOOTBALL 95
SHARES
21 DAILY MAIL NEWS 46 OBSERVER 71 GUARDIAN FOOTBALL 96 THE DAILY MAIL UK
22 INDEPENDENT 47 SUN NEWS 72 HOROSCOPES 97 THE MAIL ON SUNDAY
23 DREAM TEAM 48 SUNDAY MAIL 73 DAILYMAIL.CO.UK 98 KEITH FLOYD
24 EVENING STANDARD 49 DAILY MAIL ONLINE 74 THE SUN ONLINE 99 THE SUNDAY TIMES
25 MIRROR 50 ENCOUNTERS 75 THE OBSERVER 100 SUN NEWSPAPER UK
Top UK Search Words – Sept 2009
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Unique Visitors millions – Jan-Mar 2009 by week
UK AVG UV Global AVG UV
14.2 15.314.6 14.8 16.0 15.413.6 14.8 14.5 14.9 15.6 14.8 14.4
36.7
39.837.8 38.4
39.742.6
35.2
38.236.4
37.640.7
37.8 38.4
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Unique Visitors millions – Apr-Jun 2009 by week
UK AVG UV Global AVG UV
34.1
13.0
34.4
12.6
35.9
12.8 12.8 14.112.8 13.1
33.335.1
33.7 33.632.8
12.413.914.1 13.4 13.5
36.736.2 36.737.6
13.1
36.6
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Unique Visitors millions – Jul– Sept 2009 by week
UK AVG UV Global AVG UV
13.712.513.1 12.8 12.5 12.9 12.9 12.9
36.7
31.833.1 32.4 32.0
31.833.6 32.8
12.7 13.1 13.1 13.3
33.6
37.0
33.6 34.7
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Unique Visits millions – Jan-Mar 2009 by week
UK AVG UV Global AVG UV
29.1 28.629.3 27.6 24.928.530.7 27.7 27.7 27.9 29.7 27.5 26.8
62.9 63.864.461.5
65.6 66.7
55.3
61.2 60.0 61.1
66.4
60.5 61.5
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Unique Visits millions – Apr-Jun 2009 by week
UK AVG UV Global AVG UV
23.8 23.223.3 23.7 26.023.1 24.4 22.726.226.7
25.3 25.3 24.9
54.2 53.855.8
52.956.3
52.753.9
52.1
59.659.2 59.3 60.2 59.4
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Unique Visits millions – Jul-Sep 2009 by week
UK AVG UV Global AVG UV
25.7 23.825.0 24.3 24.0 25.2 25.0 24.7
59.2
52.855.0 53.7 53.4 54.0 55.9 54.5 54.2
58.253.9 55.6
23.4 24.3 24.2 24.7
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Average Unique Visitors & Visits by day – Sept 2009
Global Visits
UK visitors
UK Visits
Global visitors
40
UK Average Unique Visitors by day – Sept 2009
Homepage
News
41
UK Average Unique Visitors by day Sept 2009
Culture
Personal Finance
Lifestyle
Sport
42
UK Average Unique Visitors by day Sep 2009
Service
Science Tech& Nature
Commentary
Business &Finance
Politics
43
Global Average Unique Visitors by day Sept 2009
News
Homepage
44
Global Average Unique Visitors by day – Sept 2009
Culture
PersonalFinance
Lifestyle
Sport
45
Global Average Unique Visitors by day – Sept 2009
Service
Business &Finance
Commentary
Science/Tech& Nature
Politics
46
About Noa
• Noa covers the online sites for participating NMA member titles: Mail online, Guardian online, Independent online, Mirror online, Sun/NOTW online, Times online and Evening Standard online.
• For all the aggregated metrics, Noa provides both global and UK data.• For individual site data only UK data has been charted• Where the individual site data shows the same pattern as the aggregated data, we have provided the data in the appendix • Noa is designed to be complementary to other data sources such as ABCe and BMRB. • Noa will show a variation from individual newspaper site ABCes, as no two systems are ever identical• Noa is benchmarked against the ABCes to ensure that differences are within a reasonable margin• Noa uses one methodology applied across all participating NMA member sites to provide a transparent and consistent measurement.