PR view of changing media

PRCA - 16 June 2010

Photo: Old fashioned phone by Zen (Flickr)

Photo: Google sign by mjmonty

(Flickr)

Agenda

Media in turmoil

New models

Changing PR

Personal networks

Changing patterns of media consumption

Broadcast is booming

Missed opportunity for regional media

Google as gatekeeper

Murdoch, copyright and web licensing

Photo: Rupert Murdoch by World Economic Forum (Flickr)

Paying for content online

Creating communities

Death of the news cycle

Agenda

Media in turmoil

New models

Changing PR

Personal networks

TV goes social

Regional media reinvented as hyper local

User generated content

Photo: Haiti Beverly & Pack (Flickr)

Network as an editor

Cutting out the middle man

Photo: Sharynmorrow (Flickr)

Branded media

Creating conversations

New channels, news gatekeepers

Agenda

Media in turmoil

New models

Changing PR

Personal networks

Authentic storytelling

Aggregators

SEO and reputation management

Planning and reputation management

Agenda

Media in turmoil

New models

Changing PR

Personal networks

Building personal networks

Generating content and conversations

Making connections

Online portfolio

Further reading

Thank you

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