Practical Ways to Lead In The Interconnected Age

transcript

Using Online Media To Create Meaningful ConnectionsBryan Gray, Brad BierwagenApril 22, 2010

Interconnected Age

We are confronted with the fierce urgency of NOW.

Martin Luther King Jr.

Meet Ivy Bean...

Meet MeBradley J. Bierwagen graduated in2006 with a B.A. from the FosterCollege of Business Administration atBradley University in Peoria, Illinois. Inaddition to receiving his degree inInternational Business with a concentration inMarketing, Brad also completed a minor inSpanish, which included six months’ studyingin Querètaro, Mexico. In 2006, Brad As ProjectManager for Clarity Interactive, LLC, Brad'sresponsibilities include the roles of sales, accountservices, design, and creative development. Beforecollege graduation, Brad also worked as an AccountServices Intern at Bodkin Associates, Inc. - a full serviceIndianapolis marketing firm that specializes in minority marketing.His responsibilities included daily tasks such as copywriting,account services, proofreading, and communication with printproviders. While at Bodkin, he also was responsible for several major projectsincluding Pasaporte, a Spanish language guide to the Indianapolis area. Hisresponsibilities included research of available resources to the Hispanic community,

Meet MeBradley J. Bierwagen graduated in2006 with a B.A. from the FosterCollege of Business Administration atBradley University in Peoria, Illinois. Inaddition to receiving his degree inInternational Business with a concentration inMarketing, Brad also completed a minor inSpanish, which included six months’ studyingin Querètaro, Mexico. In 2006, Brad As ProjectManager for Clarity Interactive, LLC, Brad'sresponsibilities include the roles of sales, accountservices, design, and creative development. Beforecollege graduation, Brad also worked as an AccountServices Intern at Bodkin Associates, Inc. - a full serviceIndianapolis marketing firm that specializes in minority marketing.His responsibilities included daily tasks such as copywriting,account services, proofreading, and communication with printproviders. While at Bodkin, he also was responsible for several major projectsincluding Pasaporte, a Spanish language guide to the Indianapolis area. Hisresponsibilities included research of available resources to the Hispanic community,copywriting of editorial content and development of financial support for this first time

Meet Me

Rogers Diffusion of Innovation

GREAT DIGITALLEADERSHIP IS NOT EQUALTO COMFORTWITH CHANGE

GREAT LEADERSHIP IS NOT EQUALTO COMFORTWITH CHANGE

GREAT LEADERSHIP ISUNDERSTANDING WHERE YOU ARE VS.YOUR BIGGEST ASPIRATION

GREAT LEADERSHIP ISUNDERSTANDING WHERE YOU ARE VS.YOUR BIGGEST ASPIRATIONTHEN TAKING STEPS & MAKING THE CHANGES TO ACHIEVE IT

What you really need is...

Decisiveness.how do you want to serve your community?does your mission say anything you can “live”?are you truly making decisions that best support it?

It’s not...rocket science.

…It’sSimple (simple isn’t always easy)

1. understand your audience2. understand your value3. provide an amazing experience4. facilitate communication

you already havethe expertise

communitysocial group of any size whose members reside in a specific locality, share government, and often have a common cultural and historical heritage.

foundationthe basis or groundwork of anything

community foundation“Our goal at Madison County Community Foundation is one we share with the entire community: improving the quality of life in Madison County….”

“The Community Foundation of Boone County provides pathways connecting people who care with causes that matter now and in the future.”

“The Porter County Community Foundation leads, unites and supports giving to make a difference in Porter County today, tomorrow and forever”

“The Marshall County Community Foundation is a vehicle for people of all means to contribute to their community”

“Connecting People Who Care With Causes That Matter For Good, For Ever, For Switzerland County”

“Simply put, the Community Foundation of St. Joseph County is a charitable endowment to improve the quality of life for the citizens of St. Joseph County and their succeeding generations.”

community foundation

How to succeed online:

tell stories be honestinclude otherslistenmake others bettersay thank you

Digital is changing everything.

By making it more like it used to be.

MassMediatargets the greatest common denominator

E Pluribus Unum by Joe Carrhttp://www.threadless.com

Digital is bigger.

Digital is smaller.

It’s all aboutengagement.

Is your website more like this…

Or this…

SOCIAL NETWORKING + INTERCONNECTED WEBSITE DOES NOT REPLACEFACE TO FACE NETWORKING

SOCIAL NETWORKING + INTERCONNECTED WEBSITE ENHANCESFACE TO FACE NETWORKING

SOCIAL NETWORKING + INTERCONNECTED WEBSITE INCREASES PRODUCTIVITY OFFACE TO FACE NETWORKING

SOCIAL NETWORKING + INTERCONNECTED WEBSITE ADDS VALUE TOFACE TO FACE NETWORKING

SOCIAL NETWORKING + INTERCONNECTED WEBSITE CREATES DISCUSSION AROUNDFACE TO FACE NETWORKING

SOCIAL NETWORKING + INTERCONNECTED WEBSITE INSPIRES ADDITIONALFACE TO FACE NETWORKING

SOCIAL NETWORKING + INTERCONNECTED WEBSITE ENHANCESINCREASES PRODUCTIVITY OFADD VALUE TOCREATE DISCUSSION AROUNDINSPIRES ADDITIONALFACE TO FACE TIME

“…watching some organizations do social media is like watching your Dad dance at your wedding…”

don’t think in terms of technology

think in terms of connections & engagement

What counts as Social Media, anyway?BlogsMicroblogsSocial NetworksPhoto/Video SharingSocial BookmarkingChat RoomsForums/MessageboardsVirtual WorldsWikisSome Mobile AppsSome Gaming

Top 10 Visited (US)01. Google02. Yahoo!03. Facebook04. YouTube05. MySpace06. Wikipedia07. Windows Live08. Blogger09. eBay10. CraigslistNovember 7, 2009http://www.alexa.com/topsites/countries/US

*13. Twitter

300m active users50% login any given day8b minutes a day45m status updates a day10m fans of Pages a day2b photos a month14m videos a month65m access via mobile

October 7, 2009http://www.facebook.com/press/info.php?statistics

158m adults view online video each month

9b videos are viewed each month in US

10 hours are uploaded each minute

October 7, 2009http://www.comscore.com

Twitter is about real-time communication and collaboration.

30m unique visitors

Use it to listen, serve, promote, and network.

Free tools -but investment required for success

It’s all aboutengagement.

IDEAS FOR CREATINGCONNECTIONS

How to succeed online:

tell stories be honestinclude otherslistenmake others bettersay thank you

Storytelling…

Involving Others

Tyson Foods Pledge to End Hungerhttp://www.pledgetoendhunger.com

Make Others Better

Listen

www.google.com/alerts

Listen

How can YOUuse these tools?

Estate Planners

CommunityFoundations

EndowmentEndowment

Community Members

What’s next?mobile. mainstream. mitigation.

alright, so let’s have it...

Why can’t you do this stuff?today’s hurdles are tomorrow’s excuses.

Bryan Graybryan.gray@mediasauce.com@BryanSGray

Brad Bierwagenbrad.bierwagen@mediasauce.com@bbierwag

We want to talk about it

Practical Ways to Lead In The Interconnected Age

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