concept• The eldest son of the family gets honoured being believed as

the most obedient and successor to take care of the family if the father dies too and symbol of auspiciousness.

• Rituals- Maternal uncle sends new clothes or money to buy new clothes for the eldest child of the family (Nephew). Then the eldest child is worshipped with a aarti by the mother only with the new dress worn.

• Food - Enduri pitha is the most relished food of the day.A cake made of batter and coconut mixed with jaggery stuffings made in steaming process with turmeric leaf wrapped.The dish in which the pitha is made is called Atharhandi.

Prathamastami Campaign summary• Took Dharitri and BIG FM as media partners to blow up prathamastami .

• Uncle/Nephew fbb style tips contest designed where uncle calls in the 0674-3927927 number to give style tips to nephew taken in concall by BIG FM Rj and 10 best style tips winners gets felicitated at BB-Forum on prathamastami day with 1500/- worth of fbb merchandise.

• Print adv in Dharitri with 6 fashion offers (4 range highlight and 2 offerings) on 18th Nov.

• Launch done by BIG BAZAAR employees and customers acting as uncle for the sri maa ananda ashrama children to do the prathamastami rituals treating them with enduri pitha and gifting new fbb clothes as a noble gesture who miss the bonding during the festival to connect well in the society in 17th Nov.

• Press coverage of the launch event in more than 15 news papers and promotion in big fm from 17th nov – 21st nov.

• VM décor with fbb printed balloons and danglers and closure on 21st Nov

Prathamastami Launchwith

Sri Sri Maa Ananda Ashrama 

Big Bazaar Employees as Uncles

Launch photo up

Rituals

Press Coverage

Dharitri

Prameya

Indian Era

The New Indian Express

Sambad

Sanmarg

Samaja

Amruta Duniya

Kalinga Mail NitidinaKholadwara

Print Add in Dharitri as Media Partner

Big FM Promo Burn Report-radio partnerAudio Number Play Length Audio Title Audio Length Log Time Log Date0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 22:47:37 16/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 23:55:42 16/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 17:00:00 16/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 24:00:00 16/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 17:58:26 16/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 18:57:38 16/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 19:56:02 16/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 21:58:45 16/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 22:58:15 16/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 10:44:25 17/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 12:19:44 17/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 14:32:03 17/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 15:25:15 17/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 17:23:45 17/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 18:42:39 17/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 19:40:45 17/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 21:43:53 17/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 22:39:59 17/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 22:59:59 17/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 7:17:16 18/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 8:11:16 18/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 11:51:53 18/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 12:53:51 18/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 13:32:54 PM 18/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 14:39:32 18/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 16:40:17 18/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 16:34:22PM 18/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 17:45:07 18/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 18:49:25 18/11/2016

Audio Number Play Length Audio Title Audio Length Log Time Log Date0340902-001 03:30.7 PRATHAMASTHAMI PROMO 00:59.8 13:00:00 19/11/20160340902-001 03:30.7 PRATHAMASTHAMI PROMO 00:59.8 14:00:00 19/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 7:49:59 19/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 8:47:16 19/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 10:52:31 19/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 13:47:59 19/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 14:42:14 19/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 15:38:32 19/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 17:25:15 19/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 17:49:25 19/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 8:24:59 20/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 9:34:51 20/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 10:23:59 20/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 11:51:22 20/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 14:18:54 20/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 15:55:25 20/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 17:24:08 20/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 17:48:55 20/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 18:47:57 20/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 19:32:47 20/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 9:23:56 21/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 10:49:50 21/11/20160340902-001 00:59.8 PRATHAMASTHAMI PROMO      

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