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Precise Research Solutions Business Overview - 2015
Confidentiality Notice: Precise Research Solutions reserves the rights to all the information contained within this document as proprietary. The recipients agree not to distribute, copy, share or reproduce any information without written permission of
Precise Research Solutions and treat the document as confidential.
Content Session Overview
Introduction
Precise Research Solutions (PRS) A Quick Glance
Global Business Panel
Global Business Panel Offerings
Global Consumer Panel
Global Consumer Panel Offerings
Sourcing & Maintenance
Global Consumer Panel – Panel Sourcing & Maintenance
Research & Support Services
Research Support Services – Programming & Data Processing
INTRODUCTION Precise Research Solutions (PRS) – A Quick Glance
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About Us • Precise Research Solutions (PRS) is a private limited organization, registered in
New Delhi (India) • PRS is a full-service Market Research agency pioneering high quality market
research services • Founded in 2007, with a vision of providing high quality research services with
speed, accuracy and cost efficiency • Panel coverage in 29 countries with strong footing in B2B multi-specialty panels • Strictest adherence to industry standards, data security and privacy of
information • Best technologies and processes for panel recruitment, quality control and
fieldwork management • Highly experienced operations staff with an average work experience of 8.5 years
within the industry
Services offered by Precise Research Solutions
Our Services
Survey Programming & Hosting
Data Processing, Coding & Tabulation
Project Management Support / Services
Research Data Collection
Online (Using B2B and B2C panels) &
Face - to - Face (India Only)
Quality Checks & Data Validation
Desk Research for Data validation, Data
Augmentation and Weightage
GLOBAL BUSINESS PANEL Panel Overview
Global Business Panel - Overview
Telephonic & Online Recruitment
Online recruited respondents verified via phone to ensure high quality samples
Quarterly updated Panelist profiles
Non-responders are removed periodically from the panel to ensure consistent response rates
Expertise in conducting studies with ‘Hard to reach Target Respondents’.
Focus on offering secondary research based reports (respondent’s interests) as incentives.
Higher response rate & retention leading to an increased effectiveness and cost saving
Panel highlights
Respondent Scorecards maintained to eradicate low quality respondents periodically
Global Business Panel – Specialty Panel
25,882 Panelists
26,319 Panelists
30,321 Panelists
25,882 Americas (Panelist)
26,319 Europe (Panelist)
30,321 APAC (Panelist)
• Online panel of C-Suite respondents in 20+ Countries
• C-Level panelists include opinion leaders, Top level decision and policy makers.
• Job titles include CEO, COO, CFO, CIO, CTO, President, Managing Director, Owners, Partners & others.
• Access to over 80,000 C-level respondents globally
• Over 12,000 C-Level in Enterprises (Annual revenue of $500MN+)
• C-Level Execs. are engaged with extreme attention and motivated by separate choice of incentives like; Donation to charities, Analyst
time, Free Research Reports etc.
Global C-Suite Panel - Overview
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• IT Panel comprises of Administrators, IT/IS Managers, and other Top level IT Decision Makers etc.
• Panel of 220,000 IT Decision makers in 23 countries.
• Expertise in conducting studies with ‘Hard to reach IT Respondents’
• Specialty areas such as: Big Data/ Data Centre's/ Storage/ Mobility/ Cloud Computing/ Virtualization
• Conduct approximately 100,000 surveys annually with this panel group
• High volume activities help to achieve Higher response rate & retention leading to increased effectiveness and cost savings
73,871 Americas (Panelist)
65,218 Europe (Panelist)
82,443 APAC (Panelist)
Global Business Panel – Specialty Panel
Global ITDM Panel - Overview
• Panel consists of Decision Makers that are involved in managing Marketing function(and Sales if role is not clearly distinguished) for
their businesses
• Job Titles include Marketing Managers / Directors / VP, CMO and other top execs
• More than 60k panelists across 20+ countries
• Panelists are deeply profiled for in-depth reach to specific DMs like, Digital Media DMs, E-commerce Managers etc.
• Roughly 40% panelists titled directors and above level
21,078 Americas (Panelist)
17,354 Europe (Panelist)
23,128 APAC (Panelist)
Global Business Panel – Specialty Panel
Global Marketing Panel - Overview
Global Business Panel – Specialty Panel
• Includes Decision Makers that evaluate, formulate, manage and/or approve Financial Budgets / Expenditure for their
businesses
• Job Titles Include CEOs, CFOs, VPs, Finance Directors/Mangers etc.
• Approximately 95k panelists spread over 23 countries globally
• 45% panelists are equivalent or above Directorial levels
• Panelists’ decision making authority are bifurcated on departmental, location, regional and global levels
31,811 Americas (Panelist)
29,398 Europe (Panelist)
33,410 APAC (Panelist)
Global Finance Panel - Overview
Global Business Panel – Specialty Panel
• Comprises Decision Makers involved with Recruitment, Payroll, Employee Relations, Benefits, Counseling / Training etc.
• Includes large variety of job titles like, Chief of staffing/training & development, VP/Director/Manager of Recruitment / Benefits /
Compliance / Personnel etc.
• More than 50k respondents engaged globally
• Decision Makers are further profiled on their specific areas of influence and decision making authorities
18,013 Americas (Panelist)
15,226 Europe (Panelist)
17,992 APAC (Panelist)
Global HR Panel - Overview
• We offer one of the largest and richly profiled panel of Affluent & High Net
Worth Individuals.
• Panelists are deeply profiled on various criteria, allowing the clients a diverse
choice of options to choose from towards their research.
• Access to over 120,000 HNWI panelists globally, roughly 3/4th of which is
sourced from our B2B panels.
• HNWI panelists comprises of Individuals with investable/liquid assets of more
than USD 100K
• Over 14,000 HNWI with Investable assets of more than USD 1MN.
Global Business Panel – Specialty Panel
Global HNWI Panel - Overview
Americas
B2B Panel Counts
United States 93,128 Canada 27,823 Mexico 7,438 Brazil 14,604
73,871
C-Suite : 25,882
ITDMs : 73,871
Marketing DMs : 21,078
Finance DMs : 31,811
HR DMs : 18,013
UK 39,762 Germany 27,973 France 21,422 Italy 19,549 Spain 14,932 Russia 32,274 Netherlands 6,214
Marketing DMs : 21,078
Finance DMs : 31,811
B2B Panel Counts
C-Suite : 26,319
ITDMs : 65,218
Marketing DMs : 17,354
Finance DMs : 29,398
HR DMs : 15,226
Europe
APAC
India 46,129 China 39,711 Japan 24,943 Singapore 8,126 Malaysia 4,281 Philippines 2,762 S. Korea 11,622 Thailand 5,277 Hong Kong 7,482 Vietnam 3,472 Australia 6,523 New Zealand 1,642
ITDMs : 82,443
B2B Panel Counts
C-Suite : 30,321
ITDMs : 82,443
Marketing DMs : 23,128
Finance DMs : 33,410
HR DMs : 17,992
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Global Business Panel - Composition
Automotive & Transportation
Finance & Insurance Government & Public sector
Healthcare & Pharmaceutical
Manufacturing Retail & Consumer Technology & Telecom Others
7% 15% 6% 5%
18% 17% 12% 20%
Composition - Industry
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Global Business Panel - Composition
Composition - Revenue
$1 Billion + $250-$999M $10-$49.9M $50-$99.9M $100-$249.9M $1-$9.9M >$1M
6%
8%
11%
19%
14%
22%
20%
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Global Business Panel - Composition
Composition - Employee Size
7%
9%
10%
14%
17%
19%
24%
5K+ 1K-4999 50-99 100-499 500-999 10-49 1-9
Global Business Panel - Composition
Composition - Titles
3% 6% 7% 11% 11% 26% 36%
Part Timers General Professionals
Owner/ CEO/ Chairman levels
Supervisor/ Team Leader Levels
VP/ HOD’s
Directorial Levels
Managerial Levels
Global Consumer Panel Panel Overview
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About Consumer Panel
• Reach over 1.2 million consumers across 29 geographies, with access to 8 types of specialists consumer panels
• Detailed profiling of panelists by demographics, psychographic, geographic and techno graphic factors
• Panelists comprise of household decision makers and influencers
• Web based & Phone based double opt-in
• Quarterly Updation of panelists profile
• Panelists’ scorecard is maintained and low score respondents are removed regularly
• Validating and authenticating responses through multi quality check process like time spent on the survey, straight-liners and trap questions
Panel Recruitment & Updation
Global Consumer Panel - Overview Quick Brief
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Panel
Management
• Quarterly attrition management
• Helpdesk support for panelists
• Maintaining the track of incentives
• Structured process of survey management to ensure timely delivery of data
• Over 5000 members are added every month in our consumer panel
Global Consumer Panel - Overview Quick Brief
Survey Management
• Survey programming & hosting
• Questionnaire Translation
• Quota Management
• Incentive management
• Validation & authentication of responses
• Quality check
• Online reporting
North America & Latin America
US 214,522 Canada 102,386 Mexico 29,617 Brazil 34,883 Argentina 5,973
Consumer Panel - Counts
Europe
UK 71,033 Germany 86,321 France 37,032 Italy 29,631 Spain 21,048 Russia 42,748 Belgium 16,312 Denmark 8,346 Poland 14,942 Portugal 12,914 Sweden 15,821 Netherlands 14,924
Consumer Panel - Counts
Asia Pacific
India 164,520 China 132,053 Japan 52,321 Singapore 17,913 Malaysia 14,329 Philippines 7,425 S. Korea 24,292 Thailand 12,824 Hong Kong 14,663 Vietnam 27,304
Australia 21,494 New Zealand 4,735
Consumer Panel - Counts
Global Consumer Panel
Consumer Specialty Panels
Personal Care
Home & Family
Leisure & Hobbies
Internet
Household Shopping
Automotive Gaming Household Technology
Global Consumer Panel
Specialty Panels & Profilers
Demographic Geographic Psychographic Technographic
Demographic
• Age • Gender • Annual Household
Income • Qualification • Employment Status • Marital Status • Number of Children • Ethnicity
Geographic
• Country • State • City • Region
Psychographic
• Brand Perception • Buying Attitude • Shopping &
Entertainment • Interest & Hobbies • Travel • Life style
Techno graphic
• PC, Laptop, Tablet owners
• Mobile Device Owners • Technology Use
Personal Care Consumer Specialty Panels
Personal Care - Profilers
• Products Used
• Brands Awareness/Usage
• Frequency of use
• Frequency of online purchases
• Mode of purchase
• Amount spent
• Face
• Skin type
• Cosmetics
• Anti-aging products
• Beauty treatments
• Body
• Skin type
• Products
• Sun care
• Beauty treatments
Home & Family - Profilers
• Household • Number of people • Marital status • Monthly/ Annual income • Employment status • Number of children • Pets and pet food • Mums/ Mums-to-be
• Property • Location • Type Size • Ownership status Intention to relocate
Home & Family Consumer Specialty Panels
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Leisure & Hobbies
Leisure & Hobbies- Profilers
• Interests • Music genre • Book genre • Games • Gardening/DIY • Musical instruments played • Music events attended • Preferred cuisine • Online gambling • Offline gambling
• Purchases • Luxury brands • Art
Gaming – Profilers
• Games System
• Make/Model currently used
• Intent to purchase
• Game system used by other household members
• Video Games
• Game genre
• Time spent playing per game
• Total time spent playing per week
• Offline and online spend
Gaming Consumer Specialty Panels Consumer Specialty Panels
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Household Shopping
Household Shopping - Profilers
• Shopping • Supermarket • Frequency
• Food • Breakfast - frequency/food & drink
consumed/purchase outlets • Frozen meals - type/frequency • Fast food restaurants - type/frequency • Organic food - type/frequency • Food allergies in household
• Drinks • Soft drinks - type/brands/frequency • Alcoholic drinks - type/brands • Amount spent per month
Internet - Profilers
• Internet usage
• Time spent online per week
• Purpose
• Location
• Type of Connectivity
• Service provider and frequency of use
• Online purchases
• Intention to purchase
Consumer Specialty Panels Consumer Specialty Panels
Internet
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Automobiles - Profilers
• Vehicles owned
• Make, Model, Year Accessories/Features
• Purchase/Finance/Lease
• Year of purchase
• New/Used
• Primary Driver/Owner
• Maintenance Responsibility
• Annual Mileage
• Fuel Type
• Personal/company cars
• Future purchase intent
• Make, Model
• Accessories/Features Budget
• Purchase/Finance/Lease
• New/Used
• Primary Driver/Owner
• Motorcycle/RV ownership
• Annual mileage
• Future Purchase
Automotive Consumer Specialty Panels
Household Technology - Profilers
• Type of products owned
• Computer
• Laptop
• Tablet
• Computer accessories
• Photocopier
• Projector
• DVD Player
• Television
• Smartphone
• Camera
• Home network
Consumer Specialty Panels
Household Technology
SOURCING & MAINTENANCE Global Consumer Panel – Panel Sourcing & Maintenance
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Panelist Recruitment Sourcing & Maintenance
• Invite - Only recruitment process
• Random samples used from business directories (as per universe representation) and Elite databases utilized for phone based recruitment
• Mix of Phone and Web based recruitment to speed up recruitment
• Web based B2B recruits are duly verified by Phone, LinkedIn & other Business Directories
• E-mail and Phone based Double opt-in method used to validate respondent identity
• Referrals from existing members are only allowed after proper verification
Profiling & Maintenance • Initial profiling is done at recruitment stage (demographics, job role, functional area etc.)
• Members can update their profile Info with further details (ex. products usage, budgeting insights etc.) anytime during the course of their membership
• Members are approached quarterly to update the profilers
• Response quality is constantly monitored and member score card is maintained using our “floating score card” mechanism
• Low Score respondents are removed periodically
• Non Responding respondents are periodically removed to plan & manage response rates
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Quality Procedures • IP Duplication checks, members with same IP address are restricted from participating in the same survey
• Digital fingerprinting utilized to block any further duplicates
• Geo IP checks, only country specific IP addresses are allowed
• Straight lining responses, high Don’t know percentages, junk open ended responses are checked and flagged
• Survey completion time is monitored and flagged
Profiling & Maintenance Panelists are incentivized by offering a choice of:
• Cash incentives/Donation to charity of choice
• Gift Coupons/Discount Vouchers provided to redeem incentives
• Points which can be redeemed for ‘Analyst hours’ to be used for personalized desk research
• Points can be redeemed for choice of reports from Executive Reports’ Library
RESEARCH & SUPPORT SERVICES Research Support Services – Programming & Data Processing
Research Support Services
Programming Services
Basic Scripting
Experience of scripting surveys with various complexity levels. Scripting for trackers, omnibus and ad-hoc studies in multi-country and multi-mode methodology, are efficiently handled by the team.
Complex Functionalities
Conjoint, Max-diff, choice-based models, high complexity customization, advanced quotas, multi-part segmentations, speed trap, straight liners are well designed and programmed.
Third-Party Implementation
Respondent experience is enhanced by embedding third party tools developed in Flash, Saw-tooth like image optimizer, sliders, highlighters and other custom tools.
Custom Setup
Timed image exposure (moveable clock), Highlighted image selection, Image Map, Other box on selection (On the fly), Text drag and drop, Image drag and drop, Sound on mouse over, Text highlighting, Image highlighting, reporting capabilities are often used in projects.
Demo Survey Capabilities
Check our Demo link showing our extensive capabilities: http://authenticopinion.com/project/demo/login.html
Our Expertise
Online/Web based programming using: Conjoint Programming | Conjoint Analysis| MaxDiff | Flowchart Programming | Trackers
Research Support Services
Data Processing Services
Data Cleaning / Validation includes basic sanity & advanced checks like: • IP Duplicity / Geo-IP checks • Survey or specific question’s duration check for speeding • Straight-lining and cross pattern checks • Response validity checks • Cross-question outlier checks • Verbatim response quality / relevance check • ‘Don’t Know’ proportions check • Trap / Red-herring question checks • Data penetration / mean check Data redundancy and superfluous data removal, identifying and fixing data inconsistencies (de-rotation, etc.), Quota mapping and Trackers comparison.
Presentation
Creation of tables using data from various formats (ASCII, Excel, SPSS or any other custom format), weighting and graphical presentation of Tables in various formats as desired by clients
Coding
Capability to develop code – frames and coding for both quantitative & qualitative projects: • Full verbatim coding • Brand response coding Experience in coding across all major Verticals Develop code frames as per client specification
Charting
Automation of reports for tracking studies, customized as per client templates. Manual chart population etc.
Precise Research Solutions Pvt. Ltd. F-3/17, First Floor, Krishna Nagar New Delhi (India) -110051
Reach Us: www.preciseresearchsolutions.com
+91 011 45102231
Thank You For any queries, please write to
queries@preciseresearchsolutions.com
For a quick quote, please write to rfq@preciseresearchsolutions.com
+1 209 645 0470