Post on 27-Jan-2017
transcript
Grow Your Business with Social Marketing 2016
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Utilizing the “#” Hashtags to create a buzz around your business in 2016
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Know more about the
maximum used label Hashtag in
Social Media.
How the Hashtags are going to be used in 2016 for engagement is discussed here.
Each social media
platform follows
different approach for supporting Hashtags.
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Hashtags are the most followed labels in Social Media
# Hash character sign “#” can be added adjacent to the text or keyword without space.
# Promote your good cause in this way, whether it is Facebook, Twitter, Instagram, Google+, etc. Basically, you don't connect with a wider audience on Social Media.# Optimizing Hashtags
actually shorten a process to find updates through social media. Marketing gurus have knowledge of using Hashtags for marketing purpose.
The Hashtag trends for 2016
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Almost social media users are aware with the utility of Hashtags. People are defining Hashtags for creating buzz around topic, news, brand, object, celebrity, person, event, celebration, natural calamities, crisis, and much more.
Hashtags have power to convert audience into content creators. This strategy might be proved risky for some brands.
As per the prediction, emoji actions will have more value. Each day stickers and emoji both are becoming richer and interactive. Predictors say, there would be a time in 2016
when emoji based Hashtags would be trending.
Effects of Hashtag in marketing
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- Beneficial for people communities
- Allow marketers to observe the trends in Cyberspace
- Make your idea clear
- Hashtags for promoting channels, shows, etc.
- Hashtags would be utilized in creating the communities
- Anybody can know the reviews shared by others on a particular topic easily by searching with the Hashtags.
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Choosing the most popular Hashtag definitely gets a buzz.Selection of Hashtag varies depending upon the idea of your post. Different approaches are there to utilize already created Hashtag or creating a new one. When posting with correlated Hashtag, try to make it content rich & provide additional information. Do not adjust trending Hashtag randomly in your post. Post must be relevant and add some value. When you are going to create your own Hashtag, make sure that the tag is easy to understand, relevant & delivers the exact idea.
# Hashtag Suggestions
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How social media platforms support Hashtags
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Twitter: While using twitter, the # symbol categorize keywords in Tweets. The ideal number of Hashtags per Tweet is two. It's called a spam, if you add more tags. Over-tagging is not recommended. Users can use Hashtags anywhere in the Tweet.
Improper way of using #HashTags
Proper way of using #HashTags
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You can add Hashtag in any post set to public. Point to note is, Maximum 30 Hashtags are allowed to use per post in Instagram.
When you with private profile tag posts, it will not be appeared publicly on Hashtag pages.
In the Hashtags use of special characters is restricted. You can include numbers. There is a restriction to tag other people's photos/videos.
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In Facebook, do not add Hashtags in middle of the sentence. It fails to deliver the actual meaning of post and sometimes for the readers its annoying.
Put Hashtags at the end of post. Using relevant keywords would be effective.
Only the people with whom you have shared the posts can see the post in Hashtag's feed.
Google+
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When you post using Hashtag on Google+, people can easily search a conversation for any topic and join easily.Stay connected with the world and know get involved in the topic of your interest.
YouTube
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Add the comment including Hashtags.
When someone clicks on those Hashtags included in comments, video titles, including those words are opened.
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Mind well that you cannot search through the Hashtags in Pinterest.
Hashtags in the pin description are clickable.
Tumblr
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Tumblr shows options to add the tags & it automatically adds a
Hashtag when you start typing a tag.
Conclusion
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During 2016, each one social media user will be aware of using Hashtags properly in the posts .
The marketers will utilize Hashtags to promote their brands among communities.
Entering into the conversations relevant to the business trends with valuable information will surely increase popularity.
In each industry, current causes would be easily identified through the trending Hashtags.
Guided & designed by,
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