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Business StudiesBusiness StudiesChapter 18Chapter 18
Presentation of InformationPresentation of Information
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Presentation of Data from Market ResearchPresentation of Data from Market Research
The information gathered (RAW DATA) usually does notThe information gathered (RAW DATA) usually does not
make sense.make sense.They need to be converted into a form which is easy toThey need to be converted into a form which is easy to
understand. Forms such as:understand. Forms such as:
A table or tally chartA table or tally chart
Usually used to record the data in its original formUsually used to record the data in its original form
A chartA chart
Shows the total figures for each piece of data e.g AShows the total figures for each piece of data e.g Acompany selling products to multiple countries. Thecompany selling products to multiple countries. The
chart can show comparison of which country has thechart can show comparison of which country has thebiggest percentage of sales or the lowestbiggest percentage of sales or the lowest
A graphA graph
Used to show relationship between 2 sets of data.
Used to show relationship between 2 sets of data.
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A selection of the most often used forms ofA selection of the most often used forms ofpresenting data:presenting data:
WAYS OF PRESENTINGWAYS OF PRESENTING
DATADATA
TABLE OR TALLY CHART
PIE CHART
LINE GRAPHPICTOGRAM
BAR CHART
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Table orTally chartTable orTally chart
When data is collected, a table or tallyWhen data is collected, a table or tallychart is used to record the information.chart is used to record the information.
This makes it clear what data has beenThis makes it clear what data has beengatheredgathered
Give sense to the dataGive sense to the data
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Case StudyCase Study S
ee example on page 276See example on page 276
TIME CAR LORRY VAN BICYCLE PERSON
100 - 159PM 10 15 3 8 20
200 - 259PM 15 20 10 5 15
300 - 359PM 20 15 15 5 15
400 - 459PM 30 15 13 15 13
500 - 559PM 38 10 8 20 33
Sample of Data
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BarChartBarChart
bAR CHART TO SHOW TRAFFIC COUNT DATA
05
10
15
20
25
3035
40
C R LORRY V N BICYCLE PERSON
Type of traffic
Numberpassingthe
shop
100 - 159PM
200 - 259PM
300 - 359PM
400 - 459PM
500 - 559PM
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PictogramPictogram
A pictogram shows the data in a similarA pictogram shows the data in a similarway but instead of using columns, away but instead of using columns, a
symbol for the item is used.symbol for the item is used. See example on page 277See example on page 277
E
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Pie ChartPie Chart
Can be used to show theCan be used to show theproportion of the totalproportion of the totalfigure is made up by eachfigure is made up by each
componentcomponent Each slice represents aEach slice represents a
particular componentparticular componentcontribution to thecontribution to theamountamount
See case study page 278See case study page 278
Do activity 18.1 page 279Do activity 18.1 page 279
100 - 159 M
CAR
LORRY
VAN
BICYCLE
ERSON
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Line GraphLine Graph
Graphs show the relationship between 2Graphs show the relationship between 2variables and can be drawn either a curvevariables and can be drawn either a curve
or straight lineor straight line See case study page 280See case study page 280
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Sales Revenue ($)
0
2000
4000
60008000
10000
12000
14000
16000
Year1 Year2 Year3 Year4 Year5
Yea
ales
eve
e($)
Sales Revenue ($)
Line Graph
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Activity 8. Page 8Activity 8. Page 8
6
7
8
Jaa
y
Fea
y
Ma
cApri
May
Je
Jy
Mon h
P F T ($ )
TOTA WAG ($ )
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Alternative ways of presenting informationAlternative ways of presenting information
TablesTables used to show how different itemsused to show how different itemsof information are related to each otherof information are related to each other
PhotographsPhotographs used to illustrate the pointsused to illustrate the pointsyou are makingyou are making
DiagramsDiagrams-- used to simply informationused to simply information
MapsMaps-- used to add new informationused to add new information
DO ACTIVITY 18.3 page 284DO ACTIVITY 18.3 page 284