Post on 21-Apr-2017
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PRESENT LIKE ANEWS CASTER
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BREAKING NEWS EMPOWERED PRESENTATIONS OFFERS STAND-OUT ADVICE TO BECOMING A GREAT PRESENTER! STAY TUNED!
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HAVE BEEN AROUND SINCE THE BEGINNING OF TELEVISION HISTORY.
NEWS CASTERS
1930 NEWS
MOST AMERICANS SIT DOWN AND WATCH THE EVENING NEWS.
AFTER A LONG DAY OF WORK,
OF THEM TO BE EXACT.
ABOUT
22.5 MILLION
NEWS ANCHORS
EVERY NIGHT, THE PUBLIC WATCHES
NEWS ANCHORS WEATHER PEOPLE
EVERY NIGHT, THE PUBLIC WATCHES
NEWS ANCHORS WEATHER PEOPLE REPORTERS
EVERY NIGHT, THE PUBLIC WATCHES
&
NEWS ANCHORS WEATHER PEOPLE REPORTERS
TALK ABOUT THE MOST CURRENT LOCAL AND GLOBAL NEWS TOPICS.
&
EVERY NIGHT, THE PUBLIC WATCHES
HOW DO THESE NEWSCASTERSKEEP THE PUBLICS ATTENTION FOR 30-60 MINUTES AT A TIME?
10 TIPS.BY USING THESE VALUABLE
WHAT CAN WE LEARN FROM A
NEWS ANCHOR?
BRIAN WILLIAMSNBC NEWS ANCHOR
1. EYE CONTACT2. TONALITY3. DRESS4. CONFIDENCE
NEWS ANCHOR TIPS:
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EYE-CONTACT
A PERSONS “GAZE TIME” IS ABOUT 40% WHEN TALKING TO OTHERS.
ON AVERAGE,
40%
NEWS ANCHORS “GAZE TIME” IS ABOUT 90% AND ABOVE.
BUT THE AVERAGE
90%
NEWS ANCHORS ALMOST NEVER LOOK AROUND.
THEY LOOK DIRECTLY AT THE CAMERA (A.K.A. AUDIENCE)
THE WHOLE TIME.
MAKES THE AUDIENCE MORE ENGAGED.
LOOKING AT PEOPLE
TONALITY
LISTEN CAREFULLY TO YOUR LOCAL NEWS ANCHOR
LISTEN CAREFULLY TO YOUR LOCAL NEWS ANCHORTHEY USE INFLECTION IN THEIR VOICE.
HIGHS & LOWS
INFLECTION HELPS KEEP YOUR AUDIENCE
INTERESTED.
INFLECTION HELPS KEEP YOUR AUDIENCE
INTERESTED.
LOVE IT! GREAT!YES!
WORDS ACCOUNT FOR 7% OF THE AUDIENCES RETENTION RATE,
BUT TONALITY ACCOUNTS FOR 38%.
WORDS ACCOUNT FOR 7% OF THE AUDIENCES RETENTION RATE,
DRESS
THE WAY YOU DRESS IS THE VERY FIRST IMPRESSIONPEOPLE HAVE OF YOU.
NICE!
A SLOPPY-DRESSED NEWS ANCHOR ON TELEVISION?
DO YOU EVER SEE
NEVER!
NEWS ANCHORS ARE ALWAYS DRESSED TO
IMPRESS.
DIANE SAWYERABC NEWS ANCHOR
IF YOUR PRESENTATION OR AUDIENCE CALLS FOR IT, DRESS THE PART.
CONFIDENCE
BELIEVE IN WHAT YOU’RE
SAYING.
MAKES OTHERS BELIEVE IN WHAT YOU’RE SAYING,
BEING CONFIDENT
MAKES OTHERS BELIEVE IN WHAT YOU’RE SAYING,
BEING CONFIDENT
GOOD IDEA. I AGREE!
MAKING YOUR MESSAGEMORE IMPACTING.
“COURAGE IS BEING AFRAID, BUT GOING ON
ANYHOW.”
DAN RATHERHDNET NEWS ANCHOR
WHAT CAN WE LEARN FROM A
WEATHER PERSON?
AL ROKERNBC METEOROLOGIST
WEATHER PERSON
5. BODY MOVEMENT6. GESTURES7. VISUALS
WEATHER PERSON TIPS:
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GESTURES
“ACTIONS SPEAK LOUDER THAN WORDS?”
REMEMBER THE QUOTE
“ACTIONS SPEAK SIMULTANEOUSLY WITH
WORDS.”
IN THIS CASE,
WEATHER PEOPLE USE PURPOSEFUL
HAND GESTURES
STEPHANIE ABRAMSTHE WEATHER CHANNEL METEOROLOGIST
TO HIGHLIGHT OR EMPHASIZE WHAT THEY’RE PRESENTING.
FOCUS POINT
BODY MOVEMENT
NEVER STAY IN ONE PLACE DURING THE WHOLE FORECAST.
WEATHER PEOPLE
MOVING AROUND KEEPS THE AUDIENCE
INTERESTED.
IS TO MOVE AROUND WHEN THERE’S A TOPIC TRANSITION IN YOUR PRESENTATION.
A GOOD RULE OF THUMB
BUT DONT MOVE AROUND TOO MUCH
OR START PACINGIT’S DISTRACTING.
VISUALS
AUDIENCES RETENTION RATE
10%
AUDIENCES RETAIN ABOUT 10% OF A PRESENTATION VERBALLY,
BUT THEY RETAIN 51% OF A PRESENTATION WITH VISUALS!
51%
AUDIENCES RETENTION RATE
10%
GUY HAGIHNN METEOROLOGIST
POWERFUL VISUALS ENHANCE YOUR MESSAGE;
BE SURE TO USE THEM.
DIANE SAWYERABC NEWS ANCHOR & REPORTER
WHAT CAN WE LEARN FROM A REPORTER?
8. QUESTIONS9. CONTENT10. PERSONALITY
REPORTER TIPS:
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QUESTIONS
IS A GREAT WAY TO SHOW CONCERN FOR YOUR AUDIENCE AFTER YOUR PRESENTATION.
ASKING QUESTIONS
?
JUST LIKE INTERVIEWS,ASKING QUESTIONS SHOWS
THE AUDIENCE THAT YOU GENUINELY WANT THEM TO UNDERSTAND YOUR TOPIC.
YOUR PRESENTATION.
THE MORE YOU CARE ABOUT PEOPLE, THE MORE THEY CARE ABOUT YOU AND
“I’VE ALWAYS TRIED TO DO A GOOD JOB
EVERYDAY, AND TREAT EACH INTERVIEW
SERIOUSLY.”
KATIE COURICCBS NEWS ANCHOR & HOST
CONTENT
CARE ABOUT.
NEWS REPORTERS INVESTIGATE HOT
TOPICS THAT PEOPLE
CROWDS ATTENTION.
THEY RESEARCH BUZZ-WORTHY STORIES THAT WILL CAPTIVATE THE
AUDIENCE.
THEY ALSO USE VIBRANT LANGUAGE
TO CAPTIVATE THE
VERY BORED.
BUT DO NOT GET TOO TECHNICAL!
PEOPLE WILL GET
PERSONALITY
SERIOUS.
EVEN THOUGH THEY HAVE PROFESSIONAL JOBS, REPORTERS AREN’T ALWAYS SO
PERSONALITY.
DO NOT BE AFRAID TO REVEAL YOUR EMOTIONS
AND SHOW YOUR
EMOTION = HUMANISM
“I THINK YOU HAVE TO BE YOURSELF,
AND YOU HAVE TO BE REAL.”
ANDERSON COOPERCNN NEWS ANCHOR & HOST
BEING YOURSELF.
NOTHING IS MORE RELATABLE TO AN
AUDIENCE THAN
NEWS RECAP:
PERSONALITY
TIP #1
EYE CONTACT
TIP #2
TONALITY
TIP #6
BODY MOVEMENT
TIP #3
DRESS
TIP #4
CONFIDENCE
TIP #5
GESTURES
TIP #7
VISUALS
TIP #8
QUESTIONS
TIP #9
CONTENT
TIP #10
PERSONALITY
OVERNIGHT,
OF COURSE BEING A GREAT PRESENTER WON’T HAPPEN
IN NO TIME!
BUT WITH TIPS LIKE THESE, YOU’LL BE A BETTER PRESENTER
“THERE IS NO MAGICAL REASON WHY I AM WHERE
I AM. AND THERE’S ABSOLUTELY NO
REASON WHY YOU CAN’T BE WHERE
YOU WANT TO BE.”
ROBIN ROBERTSGMA HOST & NEWS ANCHOR
THANKS FOR LISTENING.
ON AIRON AIR OFF AIR
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ON AIR OFF AIRTHIS IS EMPOWERED
PRESENTATIONS SIGNING OFF.
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JAIRUS KIYONAGACREATED BY
STAY TUNED FOR MORE PRESENTATIONS!