Mission statement

“Creating unity amongst Belgian citizens

via edutainment”

The Team

Lucas Daniels

Arno Melotte

Bas de Wit

Pascal van den Beucken

Target Group

• Belgian population: 1 out of 10 people has a different nationality.

• Flanders population: 3 out of 10 people has a different nationality

Target Group

Target Group

• Immigrants• Age: 16 – 40 years– High representation

Not only for immigrants

Business Concept

A geolocation based application for smartphones and tablets to lower the threshold for speaking Dutch. This by learning something about the cities and answering questions to unlock lyrics of a Dutch song.

Business Concept

Video

Application

Application

Application

Application

Application

Song

“Geen wonder dat ik ween”van Paul Severs

Business Concept

With this game we tackle 2 problems:

• The language problem: Lowering the threshold for speaking Dutch

• Cultural problem: We also provide them some information about the cities history and general culture from Belgium.

Distribution

• Cooperation with language courses

• App Store & Android Market– Versions:– Free (advertising)– Pro (€1,59)

Concept extended

• Making it a challenge

• Media Partners

Promotion

• TV Commercial blocks on vt4 • Flyers• Posters• Press kits• Social Media

Financial

WEBSITE         € 14.125,00SOFTWARE         € 37.500,00VIDEO PROGRAM         € 55.797,50

MARKETING CAMPAIGN         € 44.715,00FIXED COSTS         € 80.750,00START-UP COSTS         € 4.196,00

TOTAL COST        € 237.083,50

Financial

Investment € 237.083,50 Government paid € 151.733,44 64%Investment margin 100%Investment € 85.350,06Company value € 711.934,50

Financial

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COSTS/INCOME/PROFIT PER MONTH

COSTS PER MONTHINCOME PER MONTHPROFIT / LOSS PER MONTH

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Financial

TURNOVER

App dowloadsInvestmentGovernmental supportSponsoring

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COSTS

WEBSITESOFTWAREVIDEO-PRO-GRAMMEMARKETING CAMPAIGNMONTHLY COSTSSTART-UP COSTS

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Financial

Lenght of investment

2 years

Investment

€ 85.350,06Return on investment

€ 108.223,22

Profit

€ 22.873,16

% Profit

26,80%$ 0.00

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Equity valueInvestment

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Planning

• Concept creation• Business creation• Contracting partners• Getting investors• Developing app & website• Marketing campagne• Recruiting participants• The Launch

Summary

• Who?• What?• Where?• When?• How?• Why?