Needs more loveand other ramblings

Angad Pal Singh Kingra

@SirLoondryFebruary 16th, 2013

Product Managers

The Process — What we think it takes to build products

Where does Design fit in?

Product ManagerA person responsible for controlling or administeringall or part of a product or company.

Bullshit

Manages the product,not people.

Understands — The product — Your people — Your customers — Your competitor’s customers

Is a perfect match for the product’saverage user profile.

Is a dumb customerOr at least acts like one.

Fights for usersEmpathizes with them.

EvangelistLives, breathes, eats, sleeps, the product.

Has free timeA lot of it.

The Process

WHY and WHO,before WHAT.

VisionNot a feature list. Work backwards.

RethinkNot redesign. Context.

DreamDon’t shoot down ideas, be realistic a little later.

Read the rulesThen break them.

Competitive ResearchDon’t do all the hard work!

PassionCommitment to make something great.

Time<cue time joke>

Seek knowledgable criticismEverything else goes out the other ear.

Don't underestimate your customers.

We as creators, we view things in acertain way. We need to be technologyagnostic. Think like your customers.

Usability

Utility

Desirability* in that order

For our apps, we decided — Content is the interface — Content is the star — Simple / Analog — Device / Platform agnostic — Built for inclusion, built for the future — Delight

Where does Design fit in?

Design is everywhereMaking things better for people

Where does good design come from? — Strong design culture — Sharp focus — Clarity of thought — Autonomy — Working with the best people — Pushing the limits — Passion. Conviction. Vision.

Ask yourself

Is Design a stakeholder inyour organization?

The life of a designer is alife of fight against theugliness.— Massimo Vignelli

“