Presentation by Anniek Mauser Unilever

Post on 05-Dec-2014

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ANNIEK MAUSER SUSTAINABILITY DIRECTOR UNILEVER BENELUX JUNE 16, 2014

UNILEVER IS A GLOBAL COMPANY

Our brands are used 2 billion times

a day in over 190 countries OUR BRANDS ARE USED 2 BILLION TIMES A DAY IN OVER 190 COUNTRIES

OUR FOUNDERS WERE BUSINESS MEN WITH A SOCIAL CONSCIENCE

THE WORLD FACES TREMENDOUS CHALLENGES

We’ve only one planet, not three WE ONLY HAVE ONE EARTH, NOT THREE

CO2 FROM ENERGY WATER USE TOTAL WASTE

GLOBAL CHALLENGES, BUSINESS SOLUTIONS

SUMMARY OF OUR KEY TARGETS

3 BIG GOALS BY 2020

THREE KEY FEATURES

All brands

All countries

Life cycle

impacts

Not only

environmental

focus

THE BUSINESS CASE FOR SUSTAINABILITY IS COMPELLING

DRIVING SUSTAINABLE GROWTH

2013 HEALTH & HYGIENE PROGRESS

52 M

135 M

224 M

303 M

2010 2011 2013 2012

MILLIONS PEOPLE REACHED

2013 NUTRITION PROGRESS

2013 SUSTAINABLE SOURCING PROGRESS

% UNILEVER’S AGRICULTURAL RAW

MATERIALS SUSTAINABLY SOURCED

14%

24%

36%

48%

2010 2011 2013 2012

2013 ENHANCING LIVELIHOODS PROGRESS

ZERO ZERO ZERO ZERO ZERO ZERO ZERO ZE

WASTE CO2 FROM ENERGY WATER

ECO-EFFICIENCY PROGRESS 2008-2013

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RAW MATERIALS

MANU-FACTURE

TRANS-PORT

RETAIL CONSUMER DISPOSAL

23% 2% 3% 3% 1%

VALUE CHAIN ENVIRONMENTAL FOOTPRINT 2010-2013

HELPING TO ELIMINATE DEFORESTATION

AT A COMPANY LEVEL

AT AN INDUSTRY LEVEL

AT A MULTI-SECTORAL

LEVEL

TROPICAL FOREST ALLIANCE

WHAT WE ARE DOING

CHAMPIONING SUSTAINABLE AGRICULTURE

AT A COMPANY LEVEL AT AN INDUSTRY LEVEL

WHAT WE ARE DOING

IMPROVING WATER, SANITATION AND HYGIENE

WHAT WE ARE DOING

ENHANCING LIVELIHOODS

IMPROVING HEALTH AND WELL-BEING

REDUCING ENVIRONMENTAL IMPACTS

HEALTH AND HYGIENE

NUTRITION GREENHOUSE GASES

WATER WASTE SUSTAINABLE SOURCING

FAIRNESS IN THE WORKPLACE

OPPORTUNITIES FOR WOMEN

INCLUSIVE BUSINESS

THE PROGRAMME

ENHANCING LIVELIHOODS

FAIRNESS IN THE WORKPLACE

OPPORTUNITIES FOR WOMEN

INCLUSIVE BUSINESS

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UNILEVERS 5 LEVERS OF CHANGE

EXTERNAL BEHAVIOUR CHANGE

WATERSPAARDERS CASE

SUSTAINABLE INNOVATIONS NOT SUFFICIENT

PRODUCT INNOVATION NOT SUFFICIENT

Need for real

behaviour change

To support

consumers Choice for more

sustainable product

OBJECTIVE WATERSPAARDERS

Everyone in NL to shower 3 min. shorter: average 5 instead of 8 min.

IF EVERYBODY IN NL WOULD SHOWER 3 MIN. SHORTER PER DAY:

ORGANISATIONS PROVIDE CHILDREN - VIA ONLINE PLATFORM AND SCHOOL PROGRAMME- THE TOOLS TO START THE DIALOGUE AT HOME

RESULTS SO FAR

• 260 schools • 15,000 children • 60,000 people reached at

‘place delict’ • 150,000 people actively

reached via the campaign • Large media reach: > 2,5

million media impressions • Start the movement: 1 0

partners, discussions with others

• WS actively embraced by SER, Ministry I&M, Motivaction

10 PARTNERS

INTERNAL BEHAVIOUR CHANGE

USLP IN ACTION CASE

• E-learing & sharing tool • 6 challenges (sparks, action and

sharing) • Focus on work-life balance

(smarter emailing), food waste, smarter greener office, energy reduction at home, agile working

• Pilot : MSO deBrug (800 employees)

EXAMPLE CHALLENGES

Colleagues co-created their own behaviour

interventions to reduce paper use and

improve waste separation with Five Levers

for Change tool.

Colleagues co-created an email code and

shared practical experiences in emailing

more effectively.

Colleagues targeted their washing

and laundry habits with simple self-

management tool.

Colleagues performed a quickscan to

measure their personal food waste and

shared ideas how to contribute in their

daily jobs to halve Unilever obsoletes

ECHT KLASSE INITIATIEF! EINDELIJK

WORDT HET ECHT CONCREET

GEMAAKT EN MERK JE DAT USLP ECHT

VOOR IEDERE WERKNEMER GELDT.

IK HEB NOG NOOIT EEN ACTIE BIJ UNILEVER

MEEGEMAAKT WAAR IK ZELF, MAAR OOK HONDERDEN

ANDEREN, ZO ACTIEF AAN MEEGEWERKT HEBBEN.

ECHT EEN SUPERLEUKE ACTIE!

EXAMPLE OF SHARES CHALLENGE 6: WHAT IS YOUR NEXT USLP ACTION?

5 LEVERS FOR CHANGE

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• Gevoel goed geinformeerd te zijn

• Gepercipieerde stem in de organisatie

• Team spirit

Dialoog tussen collega’s

• Online en offline

• Binnen en tussenteams

Change

• Kennis, houding en gedrag

• Bereidheid te vernaderen

Employee engagement

Verzuim

Verloop

Productiviteit

Behoud

Cultuur (reinforcement /

change)

Working smarter, more effective and

sustainable

Innovatie

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